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Accessible after a 4th year in Art Direction, this 5th year trains agile and reactive profiles capable of taking on different creative directions, building and implementing strong concepts in creative communication devices on all media.

The courses

Main teachings

  • Management of creative projects
  • Strategic analysis of the brief and creative solutions
  • Psycho-sociology, usage, user experience
  • Branding
  • UX, interface design, video and motion design
  • Data and creativity

Objectives, skills and abilities

Mastering visual creation for brands

This final year of specialization trains students to become Art Directors within the framework of an effective communication strategy, adapted to the business stakes of brands and to the uses of the targeted public. It allows you to master the new technologies of creation and communication by integrating all the reflexes of creative and technological watch, as well as all the tools and graphic methods in order to direct a global creative process and to build visual territories specific to each brand.

This program also aims to develop in our students a very broad general culture, artistic and advertising, curiosity as well as the sense of listening, interpersonal skills and know-how necessary to join an agency or advertiser as a creative. The deepening of skills in digital design, UX, conception and the advanced mastery of tools (graphic design, print, web design, photography, video & sound) are also part of the program. The teaching of creative team management allows for a later professional evolution towards creative direction.


Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the presentation of the portfolio at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

The Book

At the end of the 5th year, students must build a real portfolio, alone or in a team, of their best creations on various subjects and present it to a jury of professionals in order to validate their diploma: a real added value on the CV at the end of the course and a real passport for the job search.

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Our added value

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Quality speakers

All courses are taught by professionals in the field of communication, marketing or creation. The pedagogy allows the application of knowledge.

Professional Immersion

In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.


Open in priority to SP4 Art Direction students, and more generally to students who have completed a creative program at Sup de Pub. Admission is possible for students with a similar degree (240 validated credits) in creation.

Presentation of a creative portfolio (it is preferable not to use Canvas and to prefer the Adobe Suite)


This program delivers in 5th year the RNCP certification “Artistic and Creative Director” of level 7 recognized by the State (RNCP code 31993 | diploma code 16X32101).

Tuition and Financing

Lyon and Bordeaux campuses:

  • Initial: 9 800 €.
  • Work-study program: €10,100

Paris Campus:

  • Initial: 9 850 €.
  • Work-study program: €10,200

Back to school and rhythms

Back to school in September

Courses : October to October

Pace: alternating

8 weeks of seminars during the year + 24 days of classes spread over the year

Defense: September

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The professions

  • Artistic Director
  • Creative Director
  • Motion designer
  • Web designerWeb designer
  • Brand designer

Which 4th year to choose?



Professional integration rate


Graduation rate


class hours


students per group maximum

Updated 17 May 2023