France is one of the world leaders in the luxury goods industry, whether in cosmetics, fashion, fashion accessories, food, etc. That's why our communication school has developed a marketing brand strategy program focused on the luxury sector. This program trains students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes that belong to the luxury sector.
Our lecturers are professionals working in the luxury field both in France and abroad. This allows our students to have a behind the scenes view of a luxury workplace as well as build their professional networks.
This training opens the doors of luxury companies and creative agencies. Here are some of the brands that have hired our students in the past few years: BETC Luxe, Publicis, Mazarine, DDB, Babel, Ohlalarp, BMW, Hermès, Chanel, Cartier, Christian Dior, Louis Vuitton, Le Plaza Athénée, L’Hôtel de Crillon, le Shangri La, Le Mandarin Oriental, Frank Sorbier, Christian Louboutin, Jean Paul Gaultier, Lanvin, Sisley, Richemont, LVMH, Chloé, Groupe Le Printemps, Martell Mumm Perrier-Jouët, Aberlour & Ballantine's, Interparfums, Parfums Nina Ricci, etc.
This MBA program exists both in French and in English in Paris.
This program delivers, under authority of the MSc & MBA -INSEEC Bordeaux- , a title of Trade and Marketing Manager, certified level I by the CNCP.
Visit the luxury blog of our students.
INSEEC Luxury Institute fédère l’ensemble des programmes et activités dédiés au luxe au sein du Groupe INSEEC.
Strengthened by 10 years of experience in Couture, Watch-making and Hotels around the world, Audrey Kabla, expert in Luxury Brand management, is the co-Founder of Epykomene, international Luxury marketing and French know-how agency.
"Brand booster", Epykomene is exclusively dedicated to Brand planning and development, giving a unique consistent yet visionary approach to its client strategies in France and high consumption of Luxury areas such as America, Asia, Middle East and Europe.
Avant-gardist and passionate, Audrey Kabla also appreciates spending time sharing her experience with Luxury and Fashion MBA/Master students in France (INSEEC, Esg, Ionis) as well as in the United States (Fashion Institute of Technology, Berkeley College, LIM, Monmouth etc.).
Retrouvez toutes les informations sur le Master Marketing du Luxe proposé à Genève, sur le site de CREA Genève.