Sup de Pub
Sup de Pub
Sup de Pub
SP5 Luxury Brand Communication & Marketing

SP5 Luxury Brand Communication & Marketing


Become an expert in Luxury communication and marketing

Whoever does not visit Paris regularly will never really be elegant. - Honoré de Balzac

France is one of the world leaders in the luxury goods industry, whether in cosmetics, fashion, fashion accessories, food, etc. That's why our communication school has developed a marketing brand strategy program focused on the luxury sector. This program trains students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes that belong to the luxury sector.

Our lecturers are professionals working in the luxury field both in France and abroad. This allows our students to have a behind the scenes view of a luxury workplace as well as build their professional networks.

This training opens the doors of luxury companies and creative agencies. Here are some of the brands that have hired our students in the past few years: BETC Luxe, Publicis, Mazarine, DDB, Babel, Ohlalarp, BMW, Hermès, Chanel, Cartier, Christian Dior, Louis Vuitton, Le Plaza Athénée, L’Hôtel de Crillon, le Shangri La, Le Mandarin Oriental, Frank Sorbier, Christian Louboutin, Jean Paul Gaultier, Lanvin, Sisley, Richemont, LVMH, Chloé, Groupe Le Printemps, Martell Mumm Perrier-Jouët, Aberlour & Ballantine's, Interparfums, Parfums Nina Ricci, etc.

This MBA program exists both in French and in English in Paris.

This program delivers, under authority of the MSc & MBA -INSEEC Bordeaux- , a title of Trade and Marketing Manager, certified level I by the CNCP.

Visit the luxury blog of our students.

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INSEEC Luxury Institute

INSEEC Luxury Institute fédère l’ensemble des programmes et activités dédiés au luxe au sein du Groupe INSEEC.

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Audrey KABLA

Audrey KABLA

Co-fondatrice et Gérante d’Epykomène

Strengthened by 10 years of experience in Couture, Watch-making and Hotels around the world, Audrey Kabla, expert in Luxury Brand management, is the co-Founder of Epykomene, international Luxury marketing and French know-how agency.

"Brand booster", Epykomene is exclusively dedicated to Brand planning and development, giving a unique consistent yet visionary approach to its client strategies in France and high consumption of Luxury areas such as America, Asia, Middle East and Europe.

Avant-gardist and passionate, Audrey Kabla also appreciates spending time sharing her experience with Luxury and Fashion MBA/Master students in France (INSEEC, Esg, Ionis) as well as in the United States (Fashion Institute of Technology, Berkeley College, LIM, Monmouth etc.).

U1 - International Dimension

  • Geopolitics
  • News conferences

U2 - Linguistic Tools

  • Advertising English
  • Preparation for TOEIC

U3 - Competitions & Working Life

  • 1 Competition
  • Methodology
  • Seminar

U4 - Luxury Brand Communication

  • Introduction to Luxury
  • Luxury Marketing Strategies
  • Luxury Brand Management
  • Luxury Marketing and CRM
  • Event Management & RP
  • Luxury e-Business
  • Merchandising Strategy
  • The Art of Selling in Luxury
  • Worlwide Luxury Clientele
  • Luxury Communication Project
  • Luxury Communication & Sponsoring
  • Luxury, e-Reputation & New Medias
  • Sustainable Luxury
  • Luxury Scenography in Advertising
  • Product Developement & Innovation

U5 - Management

  • Financial Analysis
  • Human Resources
  • Company Law
  • Business Plan
  • Professional Project

Internship (6 months)

Planning 5e année (SP5) : Rentrée en septembre

SP5 Luxury Brand Communication & Marketing
2016 2017
sept oct nov déc janv févr mars avril mai juin juil août
Rentrée Cours SP5 anglophone à temps plein Stage à temps plein Soutenance

SP5 anglophone en France :
- Rentrée : en Septembre 2016
- Cours SP5 anglophone à temps plein : de Septembre 2016 à Février 2017 inclus
- Stage à temps plein : de Mars 2017 à Août 2017 inclus
- Soutenance du projet professionnel : en Août 2017

Programme à Genève

Retrouvez toutes les informations sur le Master Marketing du Luxe proposé à Genève, sur le site de CREA Genève.

Crea Genève
Sup de Pub est membre du Groupe INSEEC.

Le Groupe INSEEC, leader de l'enseignement supérieur privé en France, propose une large gamme de programmes de Bac à Bac+8 en formation initiale et continue... Campus à Paris, Lyon, Bordeaux, Chambéry, Genève, Monaco, Londres, Shanghai et San Francisco.

Découvrez également les autres programmes du Groupe INSEEC :