Sup de Pub
FR
Sup de Pub
Sup de Pub
FR
SP5 Luxury Brand Communication & Marketing

SP5 Luxury Brand Communication & Marketing

PARIS | GENEVEAnglais

Become an expert in Luxury communication and marketing

Whoever does not visit Paris regularly will never really be elegant. - Honoré de Balzac

France is one of the world leaders in the luxury goods industry, whether in cosmetics, fashion, fashion accessories, food, etc. That's why our communication school has developed a marketing brand strategy program focused on the luxury sector. This program trains students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes that belong to the luxury sector.

Our lecturers are professionals working in the luxury field both in France and abroad. This allows our students to have a behind the scenes view of a luxury workplace as well as build their professional networks.

This training opens the doors of luxury companies and creative agencies. Here are some of the brands that have hired our students in the past few years: BETC Luxe, Publicis, Mazarine, DDB, Babel, Ohlalarp, BMW, Hermès, Chanel, Cartier, Christian Dior, Louis Vuitton, Le Plaza Athénée, L’Hôtel de Crillon, le Shangri La, Le Mandarin Oriental, Frank Sorbier, Christian Louboutin, Jean Paul Gaultier, Lanvin, Sisley, Richemont, LVMH, Chloé, Groupe Le Printemps, Martell Mumm Perrier-Jouët, Aberlour & Ballantine's, Interparfums, Parfums Nina Ricci, etc.

This MBA program exists both in French and in English in Paris.

This program delivers, under authority of the MSc & MBA -INSEEC Bordeaux- , a title of Trade and Marketing Manager, certified level I by the CNCP.

Visit the luxury blog of our students.




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INSEEC Luxury Institute

INSEEC Luxury Institute fédère l’ensemble des programmes et activités dédiés au luxe au sein du Groupe INSEEC.

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Audrey KABLA

Audrey KABLA

Co-fondatrice et Gérante d’Epykomène

Strengthened by 10 years of experience in Couture, Watch-making and Hotels around the world, Audrey Kabla, expert in Luxury Brand management, is the co-Founder of Epykomene, international Luxury marketing and French know-how agency.

"Brand booster", Epykomene is exclusively dedicated to Brand planning and development, giving a unique consistent yet visionary approach to its client strategies in France and high consumption of Luxury areas such as America, Asia, Middle East and Europe.

Avant-gardist and passionate, Audrey Kabla also appreciates spending time sharing her experience with Luxury and Fashion MBA/Master students in France (INSEEC, Esg, Ionis) as well as in the United States (Fashion Institute of Technology, Berkeley College, LIM, Monmouth etc.).

French Know-How to Conquer the International Luxury Market

Whoever does not visit Paris regularly will never really be elegant. - Honoré de Balzac

France is a clear world leader in all things luxury making a Luxury Brand Communication program a perfect fit for INSEEC School of Communications with its Paris location and its connections with industry professionals. This city is the perfect place to learn about luxury market through classes and projects as well as visits.

This program trains students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes of the luxury sector. Recruiters are thrilled that graduates have mastered, by the end of this program, the codes and specific tools used across all luxury brand markets.

This 5th year program is the first step into the world of luxury. It explores various topics such as brand management, product development, media and strategic planning, digital marketing, public relations, merchandising, event planning through the lens of luxury brands. There is a strong focus on fashion, fashion accessories, and watches with courses dedicated to the Luxury hotels sector as well. Other topics include design, well-being and of course the food industry (wine and champagne).

This program taught completely in English is delivered by professionals working in the luxury field both in France and abroad which allows our students a behind the scenes view of a luxury workplace and while at the same time building their professional networks. This year-long program taught entirely in English consists of classes full time from the beginning of September until the end of January followed by a six-month internship and a professional project which students will defend the following September. The goal of the professional project is to write a business plan and found a real company or product in the communication and digital sectors. Students working teams of two or three and defend their project to a jury of professionals. The best projects have the opportunity to receive support from INSEEC in the form of incubator space.

Our students have been hired by world renowned luxury brands and boutique agencies specialized in the luxury sector. Here a few from recent years: BETC Luxe, Publicis, Mazarine, DDB, Babel, Ohlalarp, BMW, Hermès, Chanel, Cartier, Christian Dior, Louis Vuitton, Le Plaza Athénée, L’Hôtel de Crillon, le Shangri La, Le Mandarin Oriental, Frank Sorbier, Christian Louboutin, Jean Paul Gaultier, Lanvin, Sisley, Richemont, LVMH, Chloé, Groupe Le Printemps…

U1 - International Dimension

  • Geopolitics
  • News conferences

U2 - Linguistic Tools

  • Advertising English

U3 - Competitions & Working Life

  • 1 Competition
  • Methodology
  • Seminar

U4 - Luxury Brand Communication

  • Introduction to Luxury
  • Luxury Marketing Strategies
  • Luxury Brand Management
  • Luxury Marketing and CRM
  • Event Management & RP
  • Luxury e-Business
  • Merchandising Strategy
  • The Art of Selling in Luxury
  • Worlwide Luxury Clientele
  • Luxury Communication Project
  • Luxury Communication & Sponsoring
  • Luxury, e-Reputation & New Medias
  • Sustainable Luxury
  • Luxury Scenography in Advertising
  • Product Developement & Innovation

U5 - Management

  • Financial Analysis
  • Human Resources
  • Company Law
  • Business Plan
  • Professional Project

Internship (6 months)

Planning SP5 en 12 mois

septembre octobre novembre décembre janvier février mars avril mai juin juillet août septembre
Cours SP5 à temps plein Stage à temps plein Soutenance du mémoire

Les étudiants SP4 peuvent également intégrer SP5 directement à la fin de la période d’alternance en SP4 en Avril 2018 selon une formule accélérée SP4 + SP5 en 20 Mois.

- Rentrée : Septembre
- Cours SP5 : en alternance, de Septembre à Janvier (rythme : 3 jours école / 2 jours entreprise)
- Période à temps plein en entreprise de 7 mois, de Février à Août
- Soutenance du mémoire : Fin Septembre

Programme à Genève

Retrouvez toutes les informations sur le Master Marketing du Luxe proposé à Genève, sur le site de CREA Genève.

Crea Genève
Sup de Pub est membre du Groupe INSEEC.

Le Groupe INSEEC, leader de l'enseignement supérieur privé en France, propose une large gamme de programmes de Bac à Bac+8 en formation initiale et continue... Campus à Paris, Lyon, Bordeaux, Chambéry, Genève, Monaco, Londres, Shanghai et San Francisco.

Groupe INSEEC
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