Sup de Pub
FR
Sup de Pub
Sup de Pub
FR
SP5 International Brand Strategy & Marketing

SP5 International Brand Strategy & Marketing

PARIS | LONDRESAnglais

An extra boost towards an international career in communication

This MBA program is available in English, in Paris or London. It prepares students for a job as an Advertising Manager, Account Planner or Marketing Manager. Brand Strategy is the emblematic profession of consulting agencies worldwide. Account planners handle one or several accounts worth millions of Euros.

In London and San Francisco, this program has been built by Sup de Pub and it partner: the School of Communication Art (SCA) in London. It allows rapid integration into a professional environment where Sup de Pub is a well-known and respected institution for the past 30 years.

Two competitions enrich the program, the best Parisian teams makes the trip to London to face off against the London winner.

This program delivers, under authority of the MSc & MBA -INSEEC Bordeaux- , a title of Trade and Marketing Manager, certified level I by the CNCP.


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Samuel CRANSTON

Samuel CRANSTON

Mentor of the Brand Strategy program in Paris

Samuel Cranston studied Music and Zoolology before becoming a long-time British resident in Paris. He started working in advertising as a translator and then became a freelance copywriter and consultant, helping both advertisers and their agencies to craft more effective international strategies especially where cultural sensitivities are concerned. His clients have included Sony, several international exhibitions (EXPOSIUM, SIAL CHINA, AGORA, ELEC...), Seat, Hard Rock Café, Planet Hollywood, Eco-Tibet, Patagonia, Microsoft, Publicis, Grey, MDIC, etc.

Samuel Cranston believes that advertising should tell more truth than lies and strive to understand consumers more deeply so as to create friendlier and more relevant campaigns on their wavelength. According to him, advertising is at its best when it is truly artistic, meaningful, and stretches our minds pushing us forward in some positive way.

At Sup de Pub, he encourages students in our MA communication to be curious about everything that surrounds them, believing that a more versatile approach to marketing communications will help them to succeed in an industry that is continuously pushing its boundaries. Other activities and interests include music of all sorts (guitarist, violinist), languages, traveling, natural history, cuisine.


Arthur PEREZ

Arthur PEREZ

Mentor of the Brand Strategy program in London

Arthur Perez is an integrated strategist working in East London. He started out as a Brand Strategist with Havas Worldwide Paris on EDF before long-jumping to London, where he won creative and effectiveness awards for his client British Sugar at BD Network. In addition of the energy sector and FMCGs (Coca-Cola, Starbucks, Sony to name a few), Arthur has four years of experience in the automotive industry where he was in charge of the digital strategy for Nissan and Peugeot.

In 2014, he became the mentor of Brand Strategy at INSEEC London to share his knowledge with the new generation of marketers. He currently works at Forever Beta helping Google meets its B2B objectives.

Add an International Dimension to your Resume

Brand Strategy is the emblematic profession of advertising agencies worldwide. It leads to jobs such as head of advertising, marketing manager or account planner often managing accounts worth millions of Euros.

With 2 of the world's top 10 agency holding companies (Publicis Groupe and Havas) based in Paris as well as a slew of global and European adverstisers (L'Oréal, Evian, Danone, Carrefour, Renault, Peugeot, Orange, Orangina, Michelin, Perrier, and LMVH…) based in France, studying brand strategy with INSEEC School of Communications in Paris puts students within easy reach of these major industry players.

This 5th year programme is designed for students wishing to benefit from an international experience in an English-language program. Our aim is to give students the theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns.

This year-long program taught entirely in English consists of classes full time from the beginning of September until the end of January followed by a six-month internship and a professional project which students will defend the following September. The goal of the professional project is to write a business plan and found a real company or product in the communication and digital sectors. Students working teams of two or three and defend their project to a jury of professionals. The best projects have the opportunity to receive support from INSEEC in the form of incubator space.

This curriculum allows rapid integration into a professional environment where INSEEC School of Communications is a well-known and respected institution for over 30 years. Our lecturers who are also industry professionals teach our students the skills and knowledge they are looking for in their future employees. Students are able to start building their professional network before they even leave school thanks to our alumni network that is over 7000 strong and constant contact with communications industry. Finally, our competitions and internships ease the school to work transition.

Competitions are an important part of our curriculum and are where both strategic thinking and creativity come into play. The students divided into “agencies” and then receive a brief from a real client. They then have two weeks to work on their complete pitch from strategy to creative. The teams present their briefs to the client and a winner is chosen. The best Parisian teams takes a day trip the English capital to face off against the best team from London.

SP5 Brand Strategy à Paris

U1 - International Dimension

  • Geopolitics
  • News conferences

U2 - Linguistic Tools

  • Advertising English
  • Preparation for TOEIC

U3 - Competitions & Working Life

  • 1 Competition
  • Methodology
  • Seminar

U4 - International Brand Strategy

  • Brand Strategy
  • Brand Management
  • Account Planning
  • e-Business
  • Media Strategy
  • The Art of Pitching
  • Trendspotting

  • Digital Planning
  • International Marketing
  • Sales Management
  • Social Media
  • PR Strategies
  • International Campaign
  • Marketing Research

Internship (6 months)

Immerse yourself in the British Advertising Culture

Brand Strategy is the emblematic profession of advertising agencies worldwide. It leads to jobs such as head of advertising, marketing manager or account planner often managing accounts worth millions of Euros.

INSEEC School of Communications London is right in the heart of Marylebone Village, which is ideally situated between Regent’s and Hyde Parks. Being located in Central London allows us to provide our students with the best combination of hard and soft skills, as well as extensive exposure to the city of London and its impressive cultural and corporate resources.

Studying in the truly global city of London to give your future career a boost for today’s job market, where language skills, cultural literacy, and an international perspective on advertising know-how are essential assets for an international career.

This 5th year programme is designed for students wishing to benefit from an international experience in an English-speaking environment. Our aim is to give students the theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns with a special focus on the UK advertising industry.

This year-long year program taught entirely in English consists of classes full time from the beginning of September until the end of January followed by a six-month internship and a professional project which students will defend the following September. The goal of the professional project is to write a business plan and found a real company or product in the communication and digital sectors. Students working teams of two or three and defend their project to a jury of professionals. The best projects have the opportunity to receive support from INSEEC in the form of incubator space.

This curriculum allows rapid integration into a professional environment where INSEEC School of Communications is a well-known and respected institution for over 30 years. Our lecturers who are also industry professionals teach our students the skills and knowledge they are looking for in their future employees. Students are able to start building their professional network before they even leave school thanks to our alumni network that is over 7000 strong and constant contact with communications industry. Finally, our competitions and internships ease the school to work transition.

Competitions are an important part of our curriculum and are where both strategic thinking and creativity come into play. The students divided into “agencies” and then receive a brief from a real client. They then have two weeks to work on their complete pitch from strategy to creative. The teams present their briefs to the client and a winner is chosen.

SP5 Brand Strategy à Londres

U1 -The UK Advertising Scene

  • The World of Agencies: London Ad Capital
  • Media Trends and British Brands
  • Language in British Film and Television
  • Evolution of Advertising from 19th to 21st Century
  • UK Advertising Restrictions: Children, Gambling, Alcoho, Tobacco
  • Anatomy of an Agency

U2 - Technical Courses

  • Digital Marketing & Growth Hacking Tactics for Brands
  • Brand Strategy: Digital Applications
  • Comms and Media Planning
  • Emergency Response Unit
  • Digital Advertising

U3 - Professional Tools

  • Public Speaking
  • English for Business Communication
  • Fundamentals of Business
  • SP5 Professional Project
  • SP5 Professional Project Mentoring

U4 - International Brand Strategy and Marketing

  • Brand Strategy
  • International Marketing
  • Brand workshop and Case Studies
  • Thinking about Thinking
  • Design Thinking
  • Strategy Effectiveness
  • Innovation
  • Shopper/Below-the-Line-Marketing
  • Behavioural Economics
  • Trendspotting
  • Brands and Innovation Marketing
  • Purpose Driven Marketing
  • Consumer Behaviour Research
  • Neuromarketing
  • Brands and Ethnographic Research

U5 - Masterclasses

  • School of Communication Arts Workshops
  • One-Day Pitch Workshop
  • Online Communities & Co-Creation
  • Sustainable Brand Strategies
  • Find a Job in the UK
  • Advertising Recruitment in the UK
  • Marketing - London Ad Scene
  • Building Formidable Brands - Guest Lecture

Planning SP5 en 12 mois

septembre octobre novembre décembre janvier février mars avril mai juin juillet août septembre
Cours SP5 à temps plein Stage à temps plein Soutenance du mémoire

Les étudiants SP4 peuvent également intégrer SP5 directement à la fin de la période d’alternance en SP4 en Avril 2018 selon une formule accélérée SP4 + SP5 en 20 Mois.

- Rentrée : Septembre
- Cours SP5 : en alternance, de Septembre à Janvier (rythme : 3 jours école / 2 jours entreprise)
- Période à temps plein en entreprise de 7 mois, de Février à Août
- Soutenance du mémoire : Fin Septembre
Sup de Pub est membre du Groupe INSEEC.

Le Groupe INSEEC, leader de l'enseignement supérieur privé en France, propose une large gamme de programmes de Bac à Bac+8 en formation initiale et continue... Campus à Paris, Lyon, Bordeaux, Chambéry, Genève, Monaco, Londres, Shanghai et San Francisco.

Groupe INSEEC
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