This MBA program is available in English, in Paris or London. It prepares students for a job as an Advertising Manager, Account Planner or Marketing Manager. Brand Strategy is the emblematic profession of consulting agencies worldwide. Account planners handle one or several accounts worth millions of Euros.
In London and San Francisco, this program has been built by Sup de Pub and it partner: the School of Communication Art (SCA) in London. It allows rapid integration into a professional environment where Sup de Pub is a well-known and respected institution for the past 30 years.
Two competitions enrich the program, the best Parisian teams makes the trip to London to face off against the London winner.
This program delivers, under authority of the MSc & MBA -INSEEC Bordeaux- , a title of Trade and Marketing Manager, certified level I by the CNCP.
Samuel Cranston studied Music and Zoolology before becoming a long-time British resident in Paris. He started working in advertising as a translator and then became a freelance copywriter and consultant, helping both advertisers and their agencies to craft more effective international strategies especially where cultural sensitivities are concerned. His clients have included Sony, several international exhibitions (EXPOSIUM, SIAL CHINA, AGORA, ELEC...), Seat, Hard Rock Café, Planet Hollywood, Eco-Tibet, Patagonia, Microsoft, Publicis, Grey, MDIC, etc.
Samuel Cranston believes that advertising should tell more truth than lies and strive to understand consumers more deeply so as to create friendlier and more relevant campaigns on their wavelength. According to him, advertising is at its best when it is truly artistic, meaningful, and stretches our minds pushing us forward in some positive way.
At Sup de Pub, he encourages students in our MA communication to be curious about everything that surrounds them, believing that a more versatile approach to marketing communications will help them to succeed in an industry that is continuously pushing its boundaries. Other activities and interests include music of all sorts (guitarist, violinist), languages, traveling, natural history, cuisine.
Arthur Perez is an integrated strategist working in East London. He started out as a Brand Strategist with Havas Worldwide Paris on EDF before long-jumping to London, where he won creative and effectiveness awards for his client British Sugar at BD Network. In addition of the energy sector and FMCGs (Coca-Cola, Starbucks, Sony to name a few), Arthur has four years of experience in the automotive industry where he was in charge of the digital strategy for Nissan and Peugeot.
In 2014, he became the mentor of Brand Strategy at INSEEC London to share his knowledge with the new generation of marketers. He currently works at Forever Beta helping Google meets its B2B objectives.