Sup de Pub
FR
Sup de Pub
Sup de Pub
FR
SP5 Digital Marketing & Innovation Management

SP5 Digital Marketing & Innovation Management

PARIS | LONDRES | SAN FRANCISCOAnglais

Maîtriser les nouveaux médias pour développer la notoriété et les ventes des entreprises

Ce programme Bac+5 très spécialisé permet d’intégrer des agences de communication numérique, des start-up ou des acteurs des nouvelles technologies. Il permet également de travailler dans les services e-marketing et e-commerce des plus grandes marques.

Les jeunes diplômés pourront piloter des projets de communication intégrant des applications internet et mobiles pour des marques, grandes ou petites. Les solutions globales, le pilotage de sites internet, l’interaction avec le consommateur et la création de trafic font partie des compétences recherchées par les entreprises.

Ce programme délivre, sous l’autorité des MSc & MBA - INSEEC Bordeaux -, le titre de Manager de la Communication et du Marketing digital,, certification de niveau I, enregistrée au RNCP – code NSF 320- par arrêté du 30 août 2016,  publié au J.O. du 7 septembre 2016
Cette certification est accessible par la VAE.


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Dinis GUARDA

Dinis GUARDA

Mentor of the Digital Marketing & Social Media Program

Dinis Guarda is the founder and CEO of intelligentHQ.com and socialmediacouncil.eu, which are part of Ztudium Group. He is also the founder of openbusinesscouncil.com and tradingfloor.com (Saxo Bank). Dinis’s background is in international management, marketing communications, web development, publishing, and content creation. He has worked on projects with the UN and governments, as well as a wide variety of financial, technology and consumer companies such as Reuters, MasterCard, P&G, Philips, Vodafone, and Nike. Dinis has also worked with artists such as David Bowie, Patti Smith, Depeche Mode, Michel Gondry, Steen Jakobsen, and Brian Solis.

During 2008 and 2011, he co-managed Saxo Bank’s web/online marketing strategy, including defining and managing the organisation’s social media strategy. He created tradingfloor.com and co-developed the business platform for chinese.tradingfloor.com, saladeinversion.es and saladeinversion.com. He has a Master’s in New Media, and writes regularly for fool.com and dinisguarda.com, amongst other websites. He also contributes to magazines books.

Learn the Digital Skills to Land Your Dream Job

INSEEC School of Communication was the first communication school to create higher education courses in digital marketing and e-commerce. Offered in London for since 2011, now including a San Francisco “Bootcamp”, this program is for students who would like to specialize in digital media marketing and strategy and who wish to implement and manage complex digital strategies for advertisers.

Our 5th year program follows closely the many technical developments used by major players in the new technologies and social networks for digital marketing, data marketing, brand content and massive use of behavioural databases. It trains our students to be high-level digital project managers across a wide array of sectors. The digital sector is rapidly expanding which enables many employment opportunities whether in France or abroad.

This programme will open doors to a wide variety of careers by giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age. You will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge courses delivered by successful practitioners and accomplished lecturers. Upon graduation, you will be able to implement and manage complex digital strategies that showcases websites and mobile sites, applications and social networks.

This year-long program taught entirely in English consists of classes full time from the beginning of September until the end of January. This coursework will be followed by a six-month internship and a professional project which students will defend the following September. The goal of the professional project is to write a business plan and found a real company or product in the communication and digital sectors. Students working teams of two or three and defend their project to a jury of professionals. The best projects have the opportunity to receive support from INSEEC in the form of incubator space.

SP5 Digital Marketing & Social Media à Londres

Offered in London since 2011, this online advertising training allows students to learn the techniques of digital and social media marketing.

At the end of the program, graduates will be able to implement and manage complex digital strategies that showcases websites and mobile sites, applications, social networks, etc.

U1 -The UK Advertising Scene

  • The World of Agencies: London Ad Capital
  • Media Trends and British Brands
  • Language in British Film and Television
  • Evolution of Advertising from 19th to 21st Century
  • UK Advertising Restrictions: Children, Gambling, Alcoho, Tobacco
  • Anatomy of an Agency

U2 - Technical Courses

  • Digital Marketing & Growth Hacking Tactics for Brands
  • Brand Strategy: Digital Applications
  • Comms and Media Planning
  • Emergency Response Unit
  • Digital Advertising

U3 - Professional Tools

  • Public Speaking
  • English for Business Communication
  • Fundamentals of Business
  • SP5 Professional Project
  • SP5 Professional Project Mentoring
  • Competition

U4 - Digital Marketing & Social Media

  • Total Internet Optimisation
  • Social Media, Big Data & the Internet of Everything
  • Measuring & Optimising Digital Marketing Performance
  • Mobile & Messaging Economy
  • Digital Media Landscape
  • Mobile Marketing
  • Community Management
  • The Sharing Economy
  • EM, Google Adworks & Facebook Ads
  • Introduction to Coding & IT Technologies

U5 - Masterclasses

  • School of Communication Arts Workshops
  • One-Day Pitch Workshop
  • Online Communities & Co-Creation
  • Sustainable Brand Strategies
  • Find a Job in the UK
  • Advertising Recruitment in the UK

San Francisco, the American Epicentre of Everything Digital and Entrepreneurial

INSEEC School of Communication was the first communication school to create higher education courses in digital marketing and e-commerce. Offered in Paris for since 2008, now including a San Francisco “Bootcamp”, this program is for students who would like to specialize in digital media marketing and strategy and who wish to implement and manage complex digital strategies for advertisers.

Our program follows closely the many technical developments used by major players in the new technologies and social networks for digital marketing, data marketing, brand content and massive use of behavioural databases. It trains our students to be high-level digital project managers across a wide array of sectors. The digital sector is rapidly expanding which enables many employment opportunities whether in France or abroad.

This programme will open doors to a wide variety of careers by giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age. You will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge courses delivered by successful practitioners and accomplished lecturers. Upon graduation, you will be able to implement and manage complex digital strategies that showcases websites and mobile sites, applications and social networks.

Particularly efficient for a fast integration into the world of work, this 5th year program is delivered completely in English. It is the only of the program offered by INSEEC School of Communication in Paris, and the only one that includes a 10-week period of professional seminars about entrepreneurship and digital skills in the San Francisco office where students will benefit from a membership and training with TechShop, high level conferences, guest lectures, visits to tech giants and local startups as well as networking events.

This year-long program taught entirely in English consists of classes full time from the beginning of September until mid-October in Paris followed by the San Francisco Bootcamp from Mid-October until the holiday break after which the students will resume classes in Paris until the end of January. This coursework will be followed by a six-month internship and a professional project which students will defend the following September. The goal of the professional project is to write a business plan and found a real company or product in the communication and digital sectors. Students working teams of two or three and defend their project to a jury of professionals. The best projects have the opportunity to receive support from INSEEC in the form of incubator space.

SP5 Digital Marketing & Social Media à Paris

Ce programme 100% anglophone se déroule en 4 parties :

• Cours à Paris : du 5 septembre au 8 octobre 2016
• Cours à plein temps à San Francisco : du 17 octobre au 16 décembre 2016
• Cours à Paris : du 9 janvier au 26 février 2017
• Stage en entreprise à temps plein, en France ou à l'étranger : dès le 1er mars 2017.

Une bonne maîtrise de l’anglais est donc nécessaire pour intégrer ce MBA Spécialisé.


Etudiants de Sup de Pub Paris

Cours à Paris

La première période à Paris (de Septembre à début Octobre) se compose essentiellement de cours en marketing digital, SEO, Adwords et de cours techniques.
La deuxième période de cours à Paris (de Janvier à fin Février) est dédiée au management de projet, au marketing et à la stratégie médias. Une compétition est organisée à l'issue de cette période.

  • International Marketing
  • Marketing Research
  • Digital Marketing
  • Media Strategy
  • Web Design
  • Web Analytics
  • Google Adwords
  • Strategic Planning
  • Digital Marketing Performance
  • Social Medias

Stage à temps plein (6 mois)

San Francisco, the American Epicentre of Everything Digital and Entrepreneurial

INSEEC School of Communication was the first communication school to create higher education courses in digital marketing and e-commerce. Offered in Paris for since 2008, now including a San Francisco “Bootcamp”, this program is for students who would like to specialize in digital media marketing and strategy and who wish to implement and manage complex digital strategies for advertisers.

Our program follows closely the many technical developments used by major players in the new technologies and social networks for digital marketing, data marketing, brand content and massive use of behavioural databases. It trains our students to be high-level digital project managers across a wide array of sectors. The digital sector is rapidly expanding which enables many employment opportunities whether in France or abroad.

This programme will open doors to a wide variety of careers by giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age. You will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge courses delivered by successful practitioners and accomplished lecturers. Upon graduation, you will be able to implement and manage complex digital strategies that showcases websites and mobile sites, applications and social networks.

Particularly efficient for a fast integration into the world of work, this 5th year program is delivered completely in English. It is the only of the program offered by INSEEC School of Communication in Paris, and the only one that includes a 10-week period of professional seminars about entrepreneurship and digital skills in the San Francisco office where students will benefit from a membership and training with TechShop, high level conferences, guest lectures, visits to tech giants and local startups as well as networking events.

This year-long program taught entirely in English consists of classes full time from the beginning of September until mid-October in Paris followed by the San Francisco Bootcamp from Mid-October until the holiday break after which the students will resume classes in Paris until the end of January. This coursework will be followed by a six-month internship and a professional project which students will defend the following September. The goal of the professional project is to write a business plan and found a real company or product in the communication and digital sectors. Students working teams of two or three and defend their project to a jury of professionals. The best projects have the opportunity to receive support from INSEEC in the form of incubator space.

SP5 Digital Marketing & Social Media à San Francisco

Ce programme 100% anglophone se déroule en 4 parties :

• Cours à Paris : du 5 septembre au 8 octobre 2016
• Cours à plein temps à San Francisco : du 17 octobre au 16 décembre 2016
• Cours à Paris : du 9 janvier au 26 février 2017
• Stage en entreprise à temps plein, en France ou à l'étranger : dès le 1er mars 2017.

Une bonne maîtrise de l’anglais est donc nécessaire pour intégrer ce MBA Spécialisé.


Etudiants de Sup de Pub Paris

Cours à San Francisco

Au cours de ce séjour américain, les étudiants acquiérent une expérience internationale, se familiarisent avec les dernières tendances et innovations développées par les entreprises californiennes, et apprennent à créer un projet en groupe. Le campus se situe dans les mêmes locaux qu’un des incubateurs les plus en vue de la Silicon Valley.

  • Lean Startup Methodology
  • Rapid Prototyping with Techshop
  • Networking and Pitching in San Francisco
  • The Bay Area Business Ecosystem
  • Digital Marketing and Social Media
  • Coding and Design / A Unicorn Designer
  • Approach
  • Advanced Integrated English

En guise de fil rouge, un atelier "Digital Thinking" est organisé chaque semaine, avec pour but de réaliser un projet de A à Z :

  • Semaine 1 - Getting Started
  • Semaine 2 - Research Fundamentals
  • Semaine 3 - Advanced Research / Research Check-in
  • Semaine 4 - Stakeholder Insights
  • Semaine 5 - Synthesis / Strategic Frameworks
  • Semaine 6 - Concepts Ideation
  • Semaine 7 - Concepts Prototyping
  • Semaine 8 - Concepts Communication and pitching

Programme à Genève

Retrouvez toutes les informations sur le Master Digital Marketing proposé à Genève, sur le site de CREA Genève.

Crea Genève

Planning SP5 en 12 mois

septembre octobre novembre décembre janvier février mars avril mai juin juillet août septembre
Cours SP5 à temps plein Stage à temps plein Soutenance du mémoire

Les étudiants SP4 peuvent également intégrer SP5 directement à la fin de la période d’alternance en SP4 en Avril 2018 selon une formule accélérée SP4 + SP5 en 20 Mois.

- Rentrée : Septembre
- Cours SP5 : en alternance, de Septembre à Janvier (rythme : 3 jours école / 2 jours entreprise)
- Période à temps plein en entreprise de 7 mois, de Février à Août
- Soutenance du mémoire : Fin Septembre
Sup de Pub est membre du Groupe INSEEC.

Le Groupe INSEEC, leader de l'enseignement supérieur privé en France, propose une large gamme de programmes de Bac à Bac+8 en formation initiale et continue... Campus à Paris, Lyon, Bordeaux, Chambéry, Genève, Monaco, Londres, Shanghai et San Francisco.

Groupe INSEEC
Découvrez également les autres programmes du Groupe INSEEC :