Sup de Pub
Sup de Pub
Sup de Pub
SP5 Art Direction & Creative Thinking

SP5 Art Direction & Creative Thinking


The Creative Vision of British Agencies

London is a capital for marketing, particularly, creative advertising. British agencies are world renowned for their original ideas. Offered in London since 2008, this 5th year program allows our students to be immersed in the Anglo-Saxon creative process.

This year-long program taught entirely in English consists of classes full time from the beginning of September until the end of January followed by a six-month internship and a professional project which students will defend the following September. The goal of the professional project is to write a business plan and found a real company or product in the communication and digital sectors. Students working teams of two or three and defend their project to a jury of professionals. The best projects have the opportunity to receive support from INSEEC in the form of incubator space.

The goal of this program is to introduce students to art direction. They will receive both theoretical knowledge as well as practical insights into the design, production and placement of advertising campaigns from courses taught by professionals within the film industry. Students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign.

Our London partner school The School of Communication Arts, under the direction of Marc Lewis, is internationally recognized as one of the best advertising establishment in terms of creative thinking and strategy. INSEEC School of Communications students spend one day a week at SCA working directly with their students. They are immersed throughout the semester with their English counterparts and work on the same briefs and workshops. This module is particularly effective and allows students to make rapid progress in creative thinking and utilization of digital tools.

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U1 - UK Culture and Background

  • Introduction to Great Britain
  • Analysis of Best British Ads
  • Geopolitics & News Reviews
  • Trendspotting & Global Market

U2 - Technical Courses

  • Digital Planning
  • Media Planning
  • Alternative Media Field Project
  • Marketing Mobile
  • Strategy for Digital Branding
  • Social Networks

U3 - Professional Cases

  • Competition
  • One-Day Pitch Workshop
  • Methodology / Project Mentoring
  • Conferences / Workshops SCA

U4 - Art Direction

  • Art Direction for TVC's and Short Videos
  • Video and Motion Graphics
  • Digital Design
  • Portfolio
  • Experience and Event Design
  • New Design Technologies

U5 - Management

  • Financial Analysis
  • Human Resources
  • Company Law
  • Business Plan
  • Professional Project


Planning SP5 en 12 mois

septembre octobre novembre décembre janvier février mars avril mai juin juillet août septembre
Cours SP5 à temps plein Stage à temps plein Soutenance du mémoire

Les étudiants SP4 peuvent également intégrer SP5 directement à la fin de la période d’alternance en SP4 en Avril 2018 selon une formule accélérée SP4 + SP5 en 20 Mois.

- Rentrée : Septembre
- Cours SP5 : en alternance, de Septembre à Janvier (rythme : 3 jours école / 2 jours entreprise)
- Période à temps plein en entreprise de 7 mois, de Février à Août
- Soutenance du mémoire : Fin Septembre
Sup de Pub est membre du Groupe INSEEC.

Le Groupe INSEEC, leader de l'enseignement supérieur privé en France, propose une large gamme de programmes de Bac à Bac+8 en formation initiale et continue... Campus à Paris, Lyon, Bordeaux, Chambéry, Genève, Monaco, Londres, Shanghai et San Francisco.

Découvrez également les autres programmes du Groupe INSEEC :