Sup de Pub
Sup de Pub
Sup de Pub
SP4 Luxury Brand Communication

SP4 Luxury Brand Communication


Study Luxury in the Heart of Paris

Whoever does not visit Paris regularly will never really be elegant. - Honoré de Balzac

France is a clear world leader in all things luxury making a Luxury Brand Communication program a perfect fit for INSEEC School of Communications with its Paris location and its connections with industry professionals. This city is the perfect place to learn about luxury market through classes and projects as well as visits.

This program trains students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes of the luxury sector. Recruiters are thrilled that graduates have mastered, by the end of this program, the codes and specific tools used across all luxury brand markets.

This 4th year program is the first step into the world of luxury. It explores various topics such as brand management, product development, media and strategic planning, digital marketing, public relations, merchandising, event planning through the lens of luxury brands. There is a strong focus on fashion, fashion accessories, and watches with courses dedicated to the Luxury hotels sector as well. Other topics include design, well-being and, of course, the food industry (wine and champagne).

This program taught completely in English is delivered by professionals working in the luxury field both in France and abroad which allows our students a behind the scenes view of a luxury workplace and while at the same time building their professional networks. This year-long program taught entirely in English consists of classes full time from the beginning of September until the end of January followed by a six-month internship and a thesis which students will defend the following September.

Our students have been hired by world renowned luxury brands and boutique agencies specialized in the luxury sector. Here a few from recent years: BETC Luxe, Publicis, Mazarine, DDB, Babel, Ohlalarp, BMW, Hermès, Chanel, Cartier, Christian Dior, Louis Vuitton, Le Plaza Athénée, L’Hôtel de Crillon, le Shangri La, Le Mandarin Oriental, Frank Sorbier, Christian Louboutin, Jean Paul Gaultier, Lanvin, Sisley, Richemont, LVMH, Chloé, Groupe Le Printemps…

This program is also offered in French.

Visit the luxury blog of our students.

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INSEEC Luxury Institute

INSEEC Luxury Institute fédère l’ensemble des programmes et activités dédiés au luxe au sein du Groupe INSEEC.

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U1 - International Dimension

  • Geopolitics
  • News conferences

U2 - Linguistic Tools

  • Advertising English

U3 - Competitions & Working Life

  • 1 Competition
  • Mentoring
  • Conferences / Workshop SCA

U4 - Luxury Brand Communication

  • Introduction to Luxury
  • Luxury marketing strategies
  • Product development & innovation
  • Luxury Brand Management
  • Luxury Marketing & CRM
  • Worldwilde Luxury clientele
  • Luxury communication & sponsoring
  • Event Management & RP
  • Luxury communication project

  • The art of selling in luxury
  • Merchandising strategy
  • Luxury, e-reputation & new medias
  • Luxury e-business
  • Sustainable luxury
  • Luxury scenography in advertising

Internship (6 months)


Planning SP4 en 12 mois

septembre octobre novembre décembre janvier février mars avril mai juin juillet août septembre
Cours SP4 à temps plein Stage à temps plein Soutenance du mémoire
- Rentrée : Septembre
- Cours SP4 à Paris : en alternance, de Septembre à Janvier (rythme : 3 jours école / 2 jours entreprise)
- Période à temps plein en entreprise de 7 mois, de Février à Août
- Soutenance du mémoire : Fin Septembre
Sup de Pub est membre du Groupe INSEEC.

Le Groupe INSEEC, leader de l'enseignement supérieur privé en France, propose une large gamme de programmes de Bac à Bac+8 en formation initiale et continue... Campus à Paris, Lyon, Bordeaux, Chambéry, Genève, Monaco, Londres, Shanghai et San Francisco.

Découvrez également les autres programmes du Groupe INSEEC :