Sup de Pub
FR
Sup de Pub
Sup de Pub
FR
SP4 International Brand Strategy & Marketing

SP4 International Brand Strategy & Marketing

PARIS | LONDRESAnglais

Jumpstart an International Career in Communications

Brand Strategy is the emblematic profession of advertising agencies worldwide. It leads to jobs such as head of advertising, marketing manager or account planner often managing accounts worth millions of Euros.

With 2 of the world's top 10 agency holding companies (Publicis Groupe and Havas) based in Paris as well as a slew of global and European adverstisers (L'Oréal, Evian, Danone, Carrefour, Renault, Peugeot, Orange, Orangina, Michelin, Perrier, and LMVH…) based in France, studying brand strategy with INSEEC School of Communications in Paris puts students within easy reach of these major industry players.

This 4th year programme is designed for students wishing to benefit from an international experience in an English-language program. Our aim is to give students the theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns.

This year-long program taught entirely in English consists of classes full time from the beginning of September until the end of January followed by a six-month internship and a thesis which students will defend the following September.

Our curriculum allows rapid integration into a professional environment where INSEEC School of Communication is a well-known and respected institution for over 30 years. Our lecturers, who are also industry professionals, teach our students the skills and knowledge they are looking for in their future employees. Students are able to start building their professional network before they even leave school thanks to constant contact with communications industry and our alumni network that is over 7000 strong. Finally, the competitions and internships ease the school to work transition.

Competitions are an important part of our curriculum and are where both strategic thinking and creativity come into play. The students divided into “agencies” and then receive a brief from a real client. They then have two weeks to work on their complete pitch from strategy to creative. The teams present their briefs to the client and a winner is chosen. The best Parisian teams takes a day trip the English capital to face off against the best team from London.

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SP4 Brand Strategy à Paris

U1 - International Dimension

  • Geopolitics
  • News conferences

U2 - Linguistic Tools

  • Advertising English

U3 - Competition & Working Life

  • 1 Competition
  • Mentoring
  • Conferences / Workshop SCA

U4 - International Brand Strategy

  • International Campaig
  • Brand Management
  • International Marketing
  • Marketing Research
  • Account Planning
  • Digital Marketing, E-Business
  • Social Media

  • The Art of Pitching
  • Trendspotting
  • Media Strategy
  • PR Strategy
  • Comparative Media Literacy
  • Advertising Language in the international context
  • Sales Management

Internship (6 months)

Your Gateway to the British Advertising Universe

Brand Strategy is the emblematic profession of advertising agencies worldwide. It leads to jobs such as head of advertising, marketing manager or account planner often managing accounts worth millions of Euros.

INSEEC School of Communications London is right in the heart of Marylebone Village, which is ideally situated between Regent’s and Hyde Parks. Being located in Central London allows us to provide our students with the best combination of hard and soft skills, as well as extensive exposure to the city of London and its impressive cultural and corporate resources.

Studying in the truly global city of London to give your future career a boost for today’s job market, where language skills, cultural literacy, and an international perspective on advertising know-how are essential assets for an international career.

This 4th year programme is designed for students wishing to benefit from an international experience in an English-speaking environment. Our aim is to give students the theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns with a special focus on the UK advertising industry.

This year-long program taught entirely in English consists of classes full time from the beginning of September until the end of January followed by a six-month internship and a thesis which students will defend the following September.

Our curriculum allows rapid integration into a professional environment where INSEEC School of Communications is a well-known and respected institution for over 30 years. Our lecturers, who are also industry professionals, teach our students the skills and knowledge they are looking for in their future employees. Students are able to start building their professional network before they even leave school thanks to constant contact with communications industry and our alumni network that is over 7000 strong. Finally, the competitions and internships ease the school to work transition.

Competitions are an important part of our curriculum and are where both strategic thinking and creativity come into play. The students divided into “agencies” and then receive a brief from a real client. They then have two weeks to work on their complete pitch from strategy to creative. The teams present their briefs to the client and a winner is chosen.

SP4 Brand Strategy à Londres

U1 - UK Culture and Background

  • Introduction to Great Britain
  • Analysis of Best Bitish Ads
  • Geopolitics & News Reviews
  • Trendspotting
  • Advanced Integrated English

U2 - Technical Courses

  • Digital Planning
  • Mobile Planning
  • Audience Behavior & Media Strategy

U3 - Professional Cases

  • One-Day Pitch Workshop
  • Workshops SCA
  • Job Search Workshop
  • Competition Inter-promo
  • Competition NGO

U4 - International Brand Strategy

  • Philosophy and Sociology of Branding
  • Anti-Branding and Consumer Pushback
  • Brand Workshop
  • Branding and Sustainable Development
  • From Fleet Street to Facebook
  • Thinking Differently: Understanding Human Behaviour and How it Affects Persuasive Communications

Internship (6 months)

Calendrier

Planning SP4 en 12 mois

septembre octobre novembre décembre janvier février mars avril mai juin juillet août septembre
Cours SP4 à temps plein Stage à temps plein Soutenance du mémoire
- Rentrée : Septembre
- Cours SP4 à Paris : en alternance, de Septembre à Janvier (rythme : 3 jours école / 2 jours entreprise)
- Période à temps plein en entreprise de 7 mois, de Février à Août
- Soutenance du mémoire : Fin Septembre
Sup de Pub est membre du Groupe INSEEC.

Le Groupe INSEEC, leader de l'enseignement supérieur privé en France, propose une large gamme de programmes de Bac à Bac+8 en formation initiale et continue... Campus à Paris, Lyon, Bordeaux, Chambéry, Genève, Monaco, Londres, Shanghai et San Francisco.

Groupe INSEEC
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