SP5 LUXURY BRAND COMMUNICATION & MARKETING

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PrEsentation

Luxury industry needs to go digital both to survive attack and adopt new customers’ behaviours. In order to thrive, luxury brands have to experiment a full digital transformation that includes a new customer centric approach based on more complex funnel. Luxury brands have to develop a new way to adress their different audiences through owned, earned and paid channels.

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THE COURSES

MAIN SUBJECTS

CRM and customer data management
Web analytics
Brand content
Online advertsin g campaign strategy
Acquisition and loyalty programs strategies
E-commerce strategy and fundamentals in the luxury industry
Themed lectures (music, jewelry, food and travel etc.)

GOALS, SKILLS AND ABILITIES

To perfectly master technics and high standards of Luxury

This program is aimed to train future marketing and communication specialist in the luxury brand universe. At the
end of this training, students are able to develop and implement a full strategy that includes digital marketing and
communication triggers in order to develop brand awareness, brand acquisition and brand loyalty.

Taught completely in English, this Luxury Brand Communication program is the first step into the world of luxury
since it opens the doors of both luxury companies and creative agencies worldwide. All of our lecturers are professionals working in the luxury field both in France and abroad. This allows our students to have a behind-the-scenes view of a luxury workplace as well as build their professional networks.

EVALUATION AND TEACHING INNOVATIONS

Your 60 ECTS accreditation is obtained through different types of evaluations (study cases, workshops,
quizzes…). An internship or apprenticeship depending on your program is also required.

Masterclass

A full week seminar dedicated to testimonials and feedbacks from professionals from rich and varied sectors and
environments. During the latter, students are encouraged to discuss issues related to career paths, experiences
and major trends they will face during their professional future.

Start-up project

After several decades of classic methods for project management (V Cycle), agile approach has widely spread to
improve efficiency of software developments. This has brought a cultural change and new ways of working. The
project management agile course aims to understand and practice how to build a new product in an agile way.

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Our added value

Quality speakers

Quality level speakers and visiting professors : all speakers are recognized for their high level of expertise and their business experience to which the specialization is attached. Sup de Pub pedagogical DNA is highly based on immersive learning through experience feedback, observation and hands-on learning.

Digital Library of Omnes Education

Access thousands of resources for free to improve your knowledge, to learn, to follow the news and to conduct your strategic watch.

Professional support

Students can find their internship with the help of our Career Center. They help them with coaching, resume writing, job search.

Professional immersion

In addition to very specialized teaching, the students benefit from applied courses on the corporate world : entrepreneurship, business model, growth hacking, finance, law, etc.

Pre-requisites

Bac+4 (240 ECTS) or a certification of level 6 or equal, as a priority in the communication, marketing, management fields and fulfill the entry tests.

Have a good level in English, justified by a TOEIC 680 or recognized certificate (B2 level minimum).

certification

This program delivers in 5th year the RNCP certification ”Manager de la communication et du marketing” of level 7 (RNCP code 34492 | certificate code 16X32020).