SP4 INTERNATIONAL BRAND STRATEGY & MARKETING

Bac+4
Bac+3
September
Work Study Program
Paris
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PrEsentation

This 4th year program is designed for students wishing to benefit from an international experience in an English taught program.

Accessible to people with disabilities.

THE COURSES

MAIN SUBJECT

  • Media Planning
  • Account Planning
  • Social Media
  • The art of pitching
  • PR Strategies
  • Brand Management
  • Marketing research
  • Consumer Behavior

GOALS, SKILLS AND ABILITIES

Devise a brand strategy to attract publics

Brand Strategy is the emblematic profession of advertising agencies worldwide. It leads to jobs such as head of advertising, marketing manager or account planner often managing accounts worth millions of Euros.
Our aim is to give students the theoretical background knowledge as well as practical insights into the design,
production and placement of advertising campaigns. Our curriculum allows rapid integration into a professional environment where Sup de Pub is a well-known and respected institution for over 30 years.



Our lecturers, who are also industry professionals, teach our students the skills and knowledge they are looking for in their future employees. Students are able to start building their professional network before they even leave school thanks to constant contact with communications industry and our alumni network that is over 7000 strong. Finally, the competitions and internships ease the school-to-work transition.

EVALUATION AND TEACHING INNOVATIONS

Your 60 ECTS accreditation is obtained through different types of evaluations (study cases, workshops,
quizzes…). An internship or apprenticeship depending on your program is also required.


Competitions

One of our students’ favourite moments of the school year is the final competition.For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency. The students answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality.


Thesis
This working paper completes the training period for the SP4 students in the different international programs in Paris, London, San Francisco and New-York. This is a written evaluation that will validate their research, strategic and analytic skills.

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Our added value

Quality speakers

The classes are all led by professionals from the
communication, marketing or creative sector. Emphasis is placed on immersive or reverse pedagogy.

Professional support

Students can find their internship with the help of our Career Center. They help them with coaching,
resume writing, job search.

Pre-requisites

  • To justify a validated Bac+3 (180 ECTS), or a certification of level 6 or equal, as a priority in the communication, marketing, management fields and fulfill the entry tests.
  • Have a good level in English, justified by a TOEIC 680 or recognized certificate (B2 level minimum).

certification

This program delivers in 5th year the RNCP certification ” Communication and Marketing Manager ” of level 7 (RNCP code 34492 | certificate code 16X32020).

Tuition and Financing

  • Paris Campus :
    Full time program: 9 350€
    Work study: 9 650€

Back to school and rhythms

Back to school in September
Classes : September to December
Internship : 6-month internship 2nd semester


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key figures

90%

Professional integration rate

98%

Graduation rate

455

Hours

40

Maximum students number

Mis à jour le 27 juillet 2022