SP4 Digital marketing, innovation & start-up project

Bac+4
Bac+3
September
Work Study or Full-Time Program
Paris, San Francisco
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PrEsentation

This program is for students who would like to specialize in digital media marketing and strategy and who wish to implement and manage complex digital strategies for advertisers.

The courses

Main subjects

  • Web design and introduction to coding
  • Digital marketing
  • Lean graphic design for entrepreneurs
  • Lean start-up methodology
  • Design thinking
  • Pitching for startups
  • Entrepreneur perspectives guest lecture series

GOALS, SKILLS AND ABILITIES

To instill a start-up or innovation dynamic for all brands

Our program follows closely the many technical developments used by major players in the new technologies and social networks for digital marketing, data marketing, brand content and massive use of behavioral databases. It trains our students to be high-level digital project managers across a wide array of sectors. The digital sector is rapidly expanding which enables many employment opportunities whether in France or abroad.

Particularly efficient for a fast integration into the world of work, this 4th year program is delivered completely in English. It is one of the programs offered by Paris and the only one that includes a 10-week period of professional seminars about entrepreneurship and digital skills in the San Francisco office. The students will benefit high level conferences, guest lecturers, visits to tech giants and local startups as well as networking events.

EVALUATION AND TEACHING INNOVATIONS

Your 60 ECTS accreditation is obtained through different types of evaluations (study cases, workshops, quizzes…). An internship or apprenticeship depending on your program is also required.

Competitions

One of our students’ favorite moments of the school year is the final competition. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality.

Thesis

This working paper completes the training period for the SP4 students in the different international programs in Paris, London, San Francisco and New-York. This is a written evaluation that will validate their research, strategic and analytic skills.

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Our added value

Quality speakers

The classes are all led by professionals from the
communication, marketing or creative sector.
Emphasis is placed on immersive or reverse
pedagogy.

Professional support

Students can find their internship with the help of
our Career Center. They help them with coaching,
resume writing, job search.

Prerequisites

To justify a validated Bac+3 (180 ECTS), or a certification of level 6 or equal, as a priority in the communication, marketing, management fields and fulfill the
entry tests. Have a good level in English, justified by a
TOEIC 680 or recognized certificate (B2 level minimum).

certification

This program delivers in 5th year the RNCP certification  » Manager of communication and digital strategy  » of level 7 (RNCP code 31420 | certificate code 16X32014).

Tuition and Financing

  • Paris Campus:
    Full time program: 9 350€.
    Work-study program : 9 650€.
  • San Francisco Campus : 
    Full time program: 10 500€.


Back to school and rhythms

Back to school in September
Classes : September to December
Internship : 6-month internship 2nd semester

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Une main qui tient un stylo

The jobs accessible after this training

  • Traffic Manager
  • Data Manager
  • Marketing Director
  • Social Media Manager

Preferred course of study

others possible studies

key figures

92%

Professional integration rate

98%

Graduation rate

455

Hours

40

Maximum student number

Mis à jour le 4 avril 2022