SP4 BRAND BUILDING & DIGITAL EXPERIENCE

Bac+4
Bac+3
September
Full-Time Program
London
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PrEsentation

New technologies offer opportunities in absolutely every field. At the end of this program, students will know the full potential of new technologies and will be able to put their knowledge at the service of a brand, a product or a service.

THE COURSES

MAIN SUBJECT

  • Media Trends and British Brands
  • Fundamentals of Business
  • Big Data: Current Trends
  • Mobile and Messaging
  • Total Internet Optimization
  • Digital Analytics and Effectiveness
  • Introduction to Artificial Intelligence
  • Web Design
  • Digital Advertising : Paid Media
  • Omnichannel Retailing

GOALS, SKILLS AND ABILITIES

Plan a digital strategy to raise brand awareness

This program, delivered in the heart of London, aims to fast track your digital marketing career in Europe’s digital capital. You will gain skills, technical expertise and insights into the environment and tools of digital marketing. These skills will be developed through cutting-edge and practical courses delivered by successful practitionners and accomplished lecturers. 



This learning experience will open doors to a wide variety of careers in the digital marketing. Indeed, it will give students, in the Internet age, a firm ground in the marketing principles and online strategies needed to attract customers.

EVALUATION AND TEACHING INNOVATIONS

Your 60 ECTS accreditation is obtained through different types of evaluations (study cases, workshops, quizzes…). An internship or apprenticeship depending on your program is also required.


Competitions
One of our students’ favorite moments of the school year is the final competition. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality


Thesis
This working paper completes the training period for the SP4 students in the different international programs in Paris, London, San Francisco and New-York. This is a written evaluation that will validate their research, strategic and analytic skills.

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Our added value

Quality speakers

The classes are all led by professionals from the
communication, marketing or creative sector.
Emphasis is placed on immersive or reverse
pedagogy.

Professional support

Students can find their internship with the help of
our Career Center. They help them with coaching,
resume writing, job search.

Pre-requisites

  • To justify a validated Bac+3 (180 ECTS), or a certification of level 6 or equal, as a priority in the communication, marketing, management fields and fulfill the entry tests.
  • Have a good level in English, justified by a TOEIC 680 or recognized certificate (B2 level minimum).

certification

This program delivers in 5th year the RNCP certification ” Communication and Digital Strategy Manager ” of level 7 (RNCP code 31420 | certificate code 16X32014).

Tuition and Financing

  • London Campus :
    Full time program: 10 500€

Back to school and rhythms

Back to school in September
Classes : September to December
Internship : 6-month internship 2nd semester


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Une main qui tient un stylo

The jobs accessible after this training

  • Traffic Manager
  • Data Manager
  • Marketing Director
  • Social Media Manager

Preferred course of study

key figures

90%

Professional integration rate

98%

Graduation rate

455

Hours

40

Maximum students number

Mis à jour le 4 avril 2022