SP4 BRAND BUILDING & DIGITAL EXPERIENCE

• Media Trends and British Brands
• Fundamentals of Business
• Big Data: Current Trends
• Mobile and Messaging
• Total Internet Optimization
• Digital Analytics and Effectiveness
• Introduction to Artificial Intelligence
• Web Design
• Digital Advertising : Paid Media
• Omnichannel Retailing

Plan a digital strategy to raise brand awareness

This program, delivered in the heart of London, aims to fast track your digital marketing career in Europe’s digital capital. You will gain skills, technical expertise and insights into the environment and tools of digital marketing. These skills will be developed through cutting-edge and practical courses delivered by successful practitionners and accomplished lecturers. 

This learning experience will open doors to a wide variety of careers in the digital marketing. Indeed, it will give students, in the Internet age, a firm ground in the marketing principles and online strategies needed to attract customers.

Your 60 ECTS accreditation is obtained through different types of evaluations (study cases, workshops, quizzes…). An internship or apprenticeship depending on your program is also required.

Competitions
One of our students’ favorite moments of the school year is the final competition. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality

Thesis
This working paper completes the training period for the SP4 students in the different international programs in Paris, London, San Francisco and New-York. This is a written evaluation that will validate their research, strategic and analytic skills.