Pedagogical innovation is at the heart of our school’s strategy.

Since its creation in 1986, Sup de Pub has been constantly innovating in its pedagogy by creating adapted and original modules, in phase with the professional reality and the demand of companies.

All the programs are thus perfectly adapted to the job market and prepare students for the professions of tomorrow. Sup de Pub’s training aims to be directly operational and develops the students’ ability to work in an emergency and in real conditions.

Several immersion initiatives are set up at the school, ranging from competitions to 5th year masterclasses, as well as educational projects relocated to our partner companies: Facebook, Instagram, JC Decaux, The Family, Station F... The school regularly welcomes these companies on campus, offering students the opportunity to supplement their academic knowledge with lectures.

Brief sous la mer dans l’Eurostar

pour Surfrider Foundation (Sup de Pub)

Nuit de la Communication de Crise : 8h pour gérer une crise

Sup de Pub Bordeaux

Competition Yves Saint-Laurent

Sup de Pub Paris

Compétiton Grande Cause SP4
Sup de Pub Paris

The Agency Competitions

Sup de Pub puts its students as soon as possible in the real conditions of agency work.
For a week or two, the school’s students are in professional immersion. The goal: to create the most relevant campaign to make a brand known or promote a product!
Gathered in several groups of creatives, communicators and marketers, they have to think together about a communication strategy. We don’t stop at the strategy because an advertising spot must be created! The students must therefore imagine the scenario, shoot scenes using state-of-the-art equipment and do the editing.

From SP1 to SP5, the school confronts the students in this way with the professional world and makes them work in real conditions. Nothing could be more effective in understanding the urgency of certain situations, the general organisation of a group and the importance of good management!

Several representatives of well-known companies come to the campus to brief the students as did Somfy, Yves Saint Laurent, the French blood establishment, and with agencies such as BETC, Publicis, Proximity and many others.

This year, for example, our 4th year students worked on a brief given by Agathe Bousquet, President of the Publicis France group. The aim was to imagine a communication strategy for the EFS on blood donation .

The winning team then has the chance to work with the Publicis teams again and see their campaign broadcast!

An intensive collaborative experience close to the real thing

During an intensive week, the students work on a brief presented by a major advertiser or agency in order to find a creative, strategic or marketing solution to the issue at hand. The diversity of programs at Sup de Pub make it possible to bring together students specialised in creative, strategy, media, digital and  PR  so that the resulting teams, with their different skills,  can produce top quality work of a professional standard.


Program highlights  from SP3 to SP5

The competitions at Sup de Pub take place 3 or 4 times a year and play a crucial role in the pedagogical framework of the 3rd, 4th and 5th years (SP3, SP4 and SP5). Disappointment, enthusiasm, incomprehension or exaltation,  whatever the outcomes for the students participating, these competitions constitute climactic moments in the life of the school.   The intercity competition in the third year (SP3) brings together every year over 500 students from the three French campuses, Paris, Lyon and Bordeaux.  The 5th year (SP5) January competition, on the other hand; brings together the students from the Paris and London campuses.

The Family

Challenge Start Up (Sup de Pub)

Devenir un pro de la com et de l’image sur Instagram

Séminaire SP2

Sup de Pub Bordeaux

Creative Hackaton
Sup de Pub X 42

Julie Gayet à Sup de Pub

Masterclass 2017

Gaspard Gantzer

Fondateur de l’agence “2017” et ancien Conseiller Politique

Audrey Pulvar

Journaliste – Master Class 2017

Christophe Michalak

Chef Pâtissier, Animateur


The masterclass is the highlight of the new SP5 season. Taking place over five days in October, it welcomes many influential personalities in the world of com’ and digital.

This week of lectures provides students with valuable knowledge and advice from professionals. These skills, which are technical and theoretical, are in fact also social, since 2019 has been focused on soft-skills. The students understood that being good at their job also requires a certain amount of interpersonal skills.

The Sup de Pub masterclass is also the place to be if you want to start developing your network! These unmissable lectures in the crowded hall of the Variety Theatre are the ideal opportunity to pass on your book, business card or CV: it’s not to be missed!

Many influential personalities from the world of comedy have come to the school to bring their expertise to the table.

This year: Christophe Lemaitre, best runner in France, Haroun, comedian and actor, Dominique Besnehard, artist agent and actor, Alex Jaffray, musical designer, Thibaut Gemignani, CEO of Figaro Classifieds, Maxime Delmas, CEO of Creapills and many others!

And the previous years : Julie Gayet, Audrey Pulvar, Christophe Michalak, Roselyne Bachelot, Stéphane Bern…

Agencies and major brands did not miss their entrance either! This year again: Lagardère, SNCF, DENTSU Aegis, BETC, Uber, Le bon coin, Decathlon United, Marcel Agency, Havas Media

Sup de Pub Reversal Day

This is a one-day opportunity for 3rd year students (SP3) to change places with other students in other programs to discover other specialisations. Several different workshops are set up offering the possibility for each student to discover the 6 specialised programs   available at Sup de Pub as well as the different jobs and careers that these courses prepare for.


The students’ mission is to present their portfolio to a professional jury. The idea? To anticipate as far as possible, the professional world and to prepare for their internships in the best possible conditions by optimising their portfolio.