Work study is not possible with this program.
London is the pre-eminent global city, headquarters of choice for numerous luxury sector multinationals and hotels department stores, auction houses, yacht and jet brokers, luxury cars and gastronomy. This multicultural environment is a choice of destination for Ultra High Net Worth Individuals. Luxury sector and services €13 bn value to the London economy in 2016.
Sup de Pub’s London program spans a wide array of luxury sectors from fashion to gastronomy to cars to hospitality, travel and tourism. We break down the total customer experience from possession of luxury goods to luxury experience as well as the sharing economy and customer loyalty. Because international management is central to luxury in the UK, students will analyse luxury as it affects well defined markets around the world: Japan, China, the USA and Europe and also develop luxury strategy for emerging markets.
This program is recognized by the French government (RNCP) and culminates in a “Manager de la Communication et du Marketing Digital, certification de niveau I”, certification.
The program in details
Management and Business
- International Luxury Market Analysis
- Models and Trends
- Finance and Globalisation
- Contemporary Art: The Ultimate Luxury
Innovation and Digital
- Supply Chain and Cloud Technology
- Luxury/E-commerce/Marginal Gains
- Blockchain and Applications
- Artificial Intelligence Applications in Luxury
- Internet of Things/Connected Luxury goods
- Big Data and the Luxury Consumer
- Omnichannel Communications
- Social Media
- Advertising/Augmented Reality/Chat Bots
Luxury Services and Marketing
- The Luxury Consumer
- The Psychology of New Money
- Luxury Event Management
Global Luxury Branding
- International Luxury Customer Tendencies by Origin: USA/UAE/ASIA
- Luxury across Lifestyle
- Customer Decision Making
- Digital Brand Strategy
- Tourism and Luxury Consumers
- Marketing Strategy and Luxury Destinations
- Luxury Hotel Management
- Individual Project: Luxury Sector Innovation
- Advanced Integrated English
If you want to meet the hottest Who’s Who in today’s show biz and communications world, Sup de Pub is the place to be!
Our intense Master Class is as inspiring as it is informative. The only thing more exciting than seeing a huge star explain his or her secrets of success in a packed auditorium, is the possibility of meeting this icon afterwards to pass on your business card or CV. This is exactly what has been happening at Sup de Pub for years. Big names in the business grace the auditorium stage for the sole purpose of recruiting interns and future employees from our Masters students.
Recent celebrity guests include France 2’s Nathalie Saint-Cricq, former Health Minister Roselyne Bachelot, jazz guitarist Thomas Dutronc, and film score composer Alex Jaffray, who have all graced the same stage as our geopolitics professor, Stéphane Saliège.
Some of the recent visiting business leaders in our industry include Thierry Jadot and Fabien Leroux of the Dentsu Aegis Network, Abel Bounane from Bright, Thierry Wellhoff for Wellcom, Françoise Hernaez-Fournier from IPSOS, Stéphane Hauser from IAB France, David-Alexandre Kingbeil from Graine de luxe, Stéphane Gaubert for Les Gaulois, Hani Ramzi from licontact, and Isabelle Rouhan from Facebook.
At the end of the 5th year, the students must defend before a committee, a Professional Personal Project in order to graduate whether they studied in France or abroad. The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law, Sup de Pub encourages its students to embark on the entrepreneurial adventure. At the end of SP5, the best professional projects benefit from one year of hosting within the INSEEC Group’s business incubator and two other specialist incubators.
Full-time program + internship in a company
The year is organized according to the following pattern:
During the first semester, students follow the courses on full-time basis.
In the second semester, they have a mandatory internship of 6 months in a company.
They defend their professional project at the end of the curriculum.
The internship can be done either in France or abroad.
Parisian students have the option to complete the program with a work study (alternance).
The Sup de Pub Masters Program prepares students for various career paths, such as…
As a Sales Manager, you manage the development of sales as well as products for your media sector (online, digital, magazines…). In terms of sales you are responsible for the growth and development of our customers in the top segments of different sectors. Your mission is to expand the existing customers base and build new relationships. It is also crucial to think about the development of new products. It is the job of the sales manager to question the status quo and identify new opportunities. To achieve this goal you create targeted communication and marketing solutions. As the manager of your segment, you will manage a small team. You develop goals and motivate your employees. In addition, you work closely with internal and external partners to build new products.
The Marketing Director occupies a key position within the company (often on the Management Committee) and is both a strategist and a manager. He develops marketing plans (market analysis, determination of targets, action plan, choice of advertising focus …) and designs operations to develop the sale of the company’s goods or services. The marketing director guarantees that company’s position by using the functional areas of marketing: strategy, product / brand, operational, etc.)
« L’une de mes missions chez Cartier est la mise en place et le déploiement de la stratégie « owned media » sur les sites Cartier et sur les réseaux sociaux. J’interviens en tant que coordinateur digital au sein du département Communication auprès des différents départements et en étroite collaboration avec les filiales. J’ai appris les bases de mon métier à Sup de Pub, et surtout j’ai pu trouver des stages qui m’ont permis d’être rapidement opérationnel. »
Maxime Chevalier, International digital manager chez CARTIER, promo 2007
« Après être passé par Publicis Conseil, je m’occupe aujourd’hui de la conception-rédaction pour le Département Luxe pour les comptes Lancôme et Cartier. Mon Master 2 à Sup de Pub a été un véritable tremplin pour intégrer les agences de publicité, en grande partie grâce à un rythme d’alternance qui laisse une large place à la professionnalisation et l’intégration dans l’entreprise. »
Mikaël Acourt, concepteur-rédacteur chez PUBLICIS 133, département Luxe, promo 2017
Témoigne vidéo de Philip THOMAS, CEO ASCENTIAL EVENTS
Planning Londres 5e année (SP5)
Rentrée en septembre
Septembre : Rentrée
De septembre à début février : Cours SP5 anglophone en alternance
De février à août : Stage à temps plein
Septembre : Soutenance