In the luxury market, selling a lifestyle and tapping into the aspirations of consumers is a motivation to buy often as significant as product innovation and quality. As a result, communication has long been a fundamental cornerstone of any luxury business.
Goals, skills and abilities
Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system.Where once luxury marketing focused on print media and unilateral broadcasts by a brand, today it seeks to create a dialogue between brand and consumer. Traditional media, remain in effect, but the digital and non-media strategies such as sponsoring and events have developed significantly. Confronted with these changes and new technologies, the luxury industry is developing new strategies, in terms of digital, connected objects or experiential merchandising.
This new program developed by Sup de Pub and the ESCE with our partner Baruch College aims to cover all the communication aspects of luxury sector to allow our students to fully understand the evolving luxury market our program covers a diverse array of topics including: American Luxury Markets, Creative Communication, Digital Marketing, Entrepreneurship and Leadership Skills with specific focus on their application in the luxury sector; particularly in the areas of fashion and the arts.
TOEIC 700 / IELTS 6.5 / TOEFL 79
Bac+3, good general knowledge and communication culture
Fashion, Beauty & Luxury markets in the US
Leadership Skills for the Fashion Industry
Creative Communication for Luxury Brands
Digital Marketing in Fashion, Luxury & Arts
Entrepreneurship in Luxury & Arts
60 ECTS credits
Titre Certifié par l’Etat niveau I (Fr) et Niveau 7 (Européen)
Manager, Marketing et Commercial option Luxury, Art and Fashion marketing
Code RNCP 23639
Our added value
Throughout the year, students visit companies and / or places closely related to their training. This allows students to discover firsthand companies in the luxury goods, art and fashion sectors. These visits allow students to see how these brands are structured and to understand the specificities of the professions that await them. It’s also a great way for students to develop their network.
At the end of the 5th year, the students must defend before a committee, a Professional Personal Project in order to graduate whether they studied in France or abroad. The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law, Sup de Pub encourages its students to embark on the entrepreneurial adventure. At the end of SP5, the best professional projects benefit from one year of hosting within the INSEEC Group’s business incubator and two other specialist incubators.
Thanks to our partner Baruch College, students will also benefit from a visa which grants them the possibility to complete a 3-month internship in the USA without the hassle and cost of an additional visa. This opportunity is an excellent stepping stone for our students who wish to continue their careers in the US; allowing them to broaden their professional network.
Baruch international networking event
sup de pub alumni reception
Creation and collaboration luxury blog with the agencie Epykomène
Fourth year students finish their studies by writing a thesis and defending it in front of a committee. This paper and its oral defense are an essential part of the curriculum and are required to graduate. The aim of this thesis is to advance academic knowledge in the student’s chosen field.
Intake in September
5th year Planning SP5
From September to January: courses
From February to August : internship
August : Defense of the professional project
Prix de la formation : 10 250€
A l’inscription : Acompte de 1050€ (dont 100€ de frais de dossier)
Financement de la formation continue
This program is recognized by the French government (RNCP) and culminates in a “Manager de la Communication et du Marketing Digital, certification de niveau I” certification.
« Testimonials »
Responsable du master
Strengthened by 10 years of experience in Couture, Watch-making and Hotels around the world, Audrey Kabla, expert in Luxury Brand management, is the mentor of the program.
Avant-garde & in love with « all that is best », Audrey KABLA founded the Epykomène agency in 2010. She supports luxury houses and young concepts to reveal and activate their brands’ treasures through emotional strategy creation, marketing projects and internal training.
Sup de Pub, promo 2009
Freelance Press Relations Director, former global PR The Kooples