Berlin is a cultural trendsetter with a laid-back lifestyle. This 5th year program developed with our partner Macromedia University allows students to benefit from Berlin’s relaxed atmosphere and the thorough and rigorous approach of Germany’s educational system.
“Hard work beats talent”
Offered at Macromedia’s 100% English-speaker campus filled with international students from around the world, this year-long program consists of full time classes starting from early October until mid-February. Topics covered are including: Brand Management, Marketing, Media Studies, Public Opinion, PR and Market Communication. These courses are followed by a six-month internship and a professional project that students will have to present the following September.
The goal of the professional project is to write a business plan and to found a real company or product in the communication and digital sectors. Students are working in teams of two or three and defend their project to a jury of professionals. The best projects will have the opportunity to receive support from INSEEC in the form of incubator space.
Director of Communication (internal and external)
AT THE END OF SCHOOL
School exit salary
Salary after 5 years
Foundation in Scientific Methods
Current Issues in Media and Communication
Brands and Brand Management
Media Studies and Public Opinion
PR and Market Communication
60 crédits ECTS
Titre Certifié par l’Etat niveau I (Fr) et Niveau 7 (Européen)
Manager de la communication et du marketing digital option Marketing and Brand management
Code RNCP 23639
Most of the program
At the end of the 5th year, the students must defend before a committee, a Professional Personal Project in order to graduate whether they studied in France or abroad. The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law,
Sup de Pub encourages its students to embark on the entrepreneurial adventure. At the end of SP5, the best professional projects benefit from one year of hosting within the INSEEC Group’s business incubator and two other specialist incubators.
An alternating program with rhythmic courses
Financing of studies
Price of this program : 9950 €
This program is recognized by the French government (RNCP) and culminates in a “Manager de la Communication et du Marketing Digital, certification de niveau I” certification.
« Testimonials »
Global Director of Social Media
at LEGO Group