Luxury, a sector that’s recruiting.

Paris’s Program

A work-study (alternance) is possible with this program

French Know-How to Conquer the International Luxury Market
Whoever does not visit Paris regularly will never really be elegant. – Honoré de Balzac France is a clear world leader in all things luxury making a Luxury Brand Communication program a perfect fit for INSEEC School of Communications with its Paris location and its connections with industry professionals. This city is the perfect place to learn about luxury market through classes and projects as well as visits.

This program trains students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes of the luxury sector. Recruiters are thrilled that our graduates have mastered, by the end of this program, the codes and specific tools used across all luxury brand markets.This 5 th year program is the first step into the world of luxury. It explores various topics such as brand management, product development, media and strategic planning, digital marketing, public relations, merchandising, event planning through the lens of luxury brands. There is a strong focus on fashion, fashion accessories, and watches with courses dedicated to the Luxury hotels sector as well. Other topics include design, well-being and of course the food industry (wine and champagne).

This program taught completely in English is delivered by professionals working in the luxury field both in France and abroad which allows our students a behind the scenes view of a luxury workplace and while at the same time building their professional networks. Our alumni are working in world-renowned luxury brands and boutique agencies specialized in the luxury sector. Here a few from recent years: BETC Luxe, Publicis, Mazarine, DDB, Babel, Ohlalarp, BMW, Hermès, Chanel, Cartier, Christian Dior, Louis Vuitton, Le Plaza Athénée, L’Hôtel de Crillon, le Shangri La, Le Mandarin Oriental, Frank Sorbier, Christian Louboutin, Jean Paul Gaultier, Lanvin, Sisley, Richemont, LVMH, Chloé, Groupe Le Printemps…

This program taught consists of classes full time (M-W) from the beginning of September until the end of January followed by a work experience and a professional project which students will defend the following September. Students have the option to complete their work experience to one of two ways. Students can complete a 6-month internship anywhere in the world (with the possibility of an ERASMUS+ grant for those who stay in Europe outside of France). Students may also sign a work-study contract (alternance).

The goal of the professional project is to write a business plan and found a real company or product in the communication and digital sectors. Students working teams of two or three and defend their project to a jury of professionals. The best projects have the opportunity to receive support from INSEEC in the form of incubator space.

This program is recognized by the French government (RNCP) and culminates in a “Manager de la Communication et du Marketing Digital, certification de niveau I”, certification.

Download this Program

Je cherche à en savoir plus

INSEEC U. s'engage à ce que la collecte et le traitement de vos données effectués à partir de ce site, soient conformes au Règlement général sur la protection des données (RGPD) et à la loi Informatique et Libertés.
En savoir plus

The program in details

Paris’s Seminars

General Studies

  • Geopolitics
  • French
  • Advertising English
  • Finance
  • Management

Professional Life

  • Advertising Competition
  • Presentation
  • Professional Project


  • Marketing strategies
  • Strategic Design
  • Luxury Brand Management
  • Trade Marketing & CRM
  • Merchandising strategy

Communication and Advertising

  • Event management
  • Communication, PR & Sponsoring
  • Scenography in advertising


  • Communication project
  • E-reputation & new medias
  • E-business

Luxury Knowledge

  • Counterfeit & Intellectual Property
  • Beauty marketing
  • The art of selling in luxury
  • Sustainable luxury


If you want to meet the hottest Who’s Who in today’s show biz and communications world, Sup de Pub is the place to be!

Our intense Master Class is as inspiring as it is informative. The only thing more exciting than seeing a huge star explain his or her secrets of success in a packed auditorium, is the possibility of meeting this icon afterwards to pass on your business card or CV. This is exactly what has been happening at Sup de Pub for years. Big names in the business grace the auditorium stage for the sole purpose of recruiting interns and future employees from our Masters students.

Recent celebrity guests include France 2’s Nathalie Saint-Cricq, former Health Minister Roselyne Bachelot, jazz guitarist Thomas Dutronc, and film score composer Alex Jaffray, who have all graced the same stage as our geopolitics professor, Stéphane Saliège.

Some of the recent visiting business leaders in our industry include Thierry Jadot and Fabien Leroux of the Dentsu Aegis Network, Abel Bounane from Bright, Thierry Wellhoff for Wellcom, Françoise Hernaez-Fournier from IPSOS, Stéphane Hauser from IAB France, David-Alexandre Kingbeil from Graine de luxe, Stéphane Gaubert for Les Gaulois, Hani Ramzi from licontact, and Isabelle Rouhan from Facebook.

Professional project

At the end of the 5th year, the students must defend before a committee, a Professional Personal Project in order to graduate whether they studied in France or abroad. The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law, Sup de Pub encourages its students to embark on the entrepreneurial adventure. At the end of SP5, the best professional projects benefit from one year of hosting within the INSEEC Group’s business incubator and two other specialist incubators.

Work study

Full-time program + internship in a company

The year is organized according to the following pattern:
During the first semester, students follow the courses on full-time basis.
In the second semester, they have a mandatory internship of 6 months in a company.

They defend their professional project at the end of the curriculum.
The internship can be done either in France or abroad.
Parisian students have the option to complete the program with a work study (alternance).


The Sup de Pub Masters Program prepares students for various career paths, such as…

Sales manager
As a Sales Manager, you manage the development of sales as well as products for your media sector (online, digital, magazines…). In terms of sales you are responsible for the growth and development of our customers in the top segments of different sectors. Your mission is to expand the existing customers base and build new relationships. It is also crucial to think about the development of new products. It is the job of the sales manager to question the status quo and identify new opportunities. To achieve this goal you create targeted communication and marketing solutions. As the manager of your segment, you will manage a small team. You develop goals and motivate your employees. In addition, you work closely with internal and external partners to build new products.

Marketing director
The Marketing Director occupies a key position within the company (often on the Management Committee) and is both a strategist and a manager. He develops marketing plans (market analysis, determination of targets, action plan, choice of advertising focus …) and designs operations to develop the sale of the company’s goods or services. The marketing director guarantees that company’s position by using the functional areas of marketing: strategy, product / brand, operational, etc.)


« L’une de mes missions chez Cartier est la mise en place et le déploiement de la stratégie « owned media » sur les sites Cartier et sur les réseaux sociaux. J’interviens en tant que coordinateur digital au sein du département Communication auprès des différents départements et en étroite collaboration avec les filiales. J’ai appris les bases de mon métier à Sup de Pub, et surtout j’ai pu trouver des stages qui m’ont permis d’être rapidement opérationnel. »

Maxime Chevalier, International digital manager chez CARTIER, promo 2007

« Après être passé par Publicis Conseil, je m’occupe aujourd’hui de la conception-rédaction pour le Département Luxe pour les comptes Lancôme et Cartier. Mon Master 2 à Sup de Pub a été un véritable tremplin pour intégrer les agences de publicité, en grande partie grâce à un rythme d’alternance qui laisse une large place à la professionnalisation et l’intégration dans l’entreprise. »

Mikaël Acourt, concepteur-rédacteur chez PUBLICIS 133, département Luxe, promo 2017

Témoigne vidéo de Philip THOMAS, CEO ASCENTIAL EVENTS

Planning Paris 5e année (SP5)

Rentrée en septembre

Septembre : Rentrée
De septembre à début février : Cours SP5 anglophone en alternance
De février à août : Plein temps en entreprise
Septembre : Soutenance

Sup de Pub est membre de INSEEC U.

INSEEC U. est le leader français de l'enseignement supérieur privé ;
avec des campus à San Francisco, Londres, Shanghai, Monaco, Genève


23 500 Étudiants
9 campus en
France et à
115 spécialisations

4 grands pôles disciplinaires et 1 pôle d’expertises sectorielles

logo InseecManagement
logo InseecIngénieurs
logo InseecCommunication,
Creation, Digital
et design
logo InseecSciences politiques
et relations
logo InseecLuxury, real
estate, sport,
wine & spirits
Découvrez toutes nos formations et nos écoles sur
INSEEC U. est membre de :
Conférence des Grandes ÉcolesUGEIGlobal CompactEFMD