Codes in the Luxury sector / Brand Strategy / Merchandising / Events

Paris is world-renowned for luxury, making it the perfect place to learn about this market : its history, codes and values through classes and projects as well as visits.

Goals, skills and abilities

INSEEC School of Communication has developed a specialized program in this sector to train students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes that belong to the luxury sector. It explores various topics such as product development, brand management, media and strategic planning, digital marketing, public relations, merchandising, event planning through the lens of luxury brands.

Taught completely in English, this Luxury Brand Communication program is the first step into the world of luxury since it opens the doors of both luxury companies & creative agencies worldwide. All of our lecturers are professionals working in the luxury field both in France and abroad. This allows our students to have a behind the scenes view of a luxury workplace as well as build their professional networks.


Sales manager
Marketing director


Bac+4, TOEIC : 680, B2 Level, a good general culture, to be in constant watch over the news, to be really interested in the luxury world


Brand management
Trade Marketing & CRM
Marketing Strategies
PR & Sponsoring
Luxury Product Development & Innovation
Event Management
Sustainable Luxury

455 hours
60 ECTS credits
Titre Certifié par l’Etat niveau I (Fr) et Niveau 7 (Européen)
Manager de la communication et du marketing digital option Luxury brand communication and Marketing
Code RNCP 23639

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Professional Project

At the end of the 5th year, the students must defend before a committee, a Professional Personal Project in order to graduate whether they studied in France or abroad. The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law, Sup de Pub encourages its students to embark on the entrepreneurial adventure. At the end of SP5, the best professional projects benefit from one year of hosting within the INSEEC Group’s business incubator and two other specialist incubators.


One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions.

Our added value

Work-linked training is possible for students who follow the Paris Program

Students can find their company thanks to the Career Center such as « contrat de professionnalisation, contrat d’apprentissage, convention PPE »… They also help them for interview coaching, resume writing, job search…

Planning Alternance Avril

Planning Alternance Octobre

Intake in September

5th year Planning SP5

From September to January: courses
From February to August : internship
September : Defense of the professional project

I am registering for the intake in September

Studies financing

Prix de la formation : 9 450€
A l’inscription : Acompte de 1050€ (dont 100€ de frais de dossier)
Financement de la formation continue

This program is recognized by the French government (RNCP) and culminates in a “Manager de la Communication et du Marketing Digital, certification de niveau I” certification.

« Testimonials »

Audrey Kabla
Responsable du master

Strengthened by 10 years of experience in Couture, Watch-making and Hotels around the world, Audrey Kabla, expert in Luxury Brand management, is the mentor of the program.

Avant-garde & in love with « all that is best », Audrey Kabla founded the Epykomène agency in 2010. She supports luxury houses and young concepts to reveal and activate their brands’ treasures through emotional strategy creation, marketing projects and internal training.

Sup de Pub, promo 2009
Freelance Press Relations Director, former global PR The Kooples