New technologies offer opportunities in absolutely every field. At the end of this program, students will know the full potential of new technologies and will be able to put their knowledge at the service of a brand, a product or a service.
Goals, skills and abilities
This programme, delivered in the heart of London, aims to fast track your digital marketing career in Europe’s digital capital. You will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge, practical courses delivered by successful practitioners and accomplished lecturers.
This learning experience will open doors to a wide variety of careers in the digital marketing field, giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the Internet age.
Careers :
Social Media Manager
Data Manager
Traffic Manager
PRE-REQUISITES
Bac+4, TOEIC : 680, B2 Level, a good general culture, to be in constant watch over the news
MAIN SUBJECTS :
Media Trends and British Brands
Fundamentals of Business
Big Data: Current Trends
Mobile and Messaging
Total Internet Optimisation
Digital Analytics and Effectiveness
Introduction to Artificial Intelligence
Web Design
Digital Advertising: Paid Media
Omnichannel Retailing
60 crédits ECTS
Titre Certifié par l’Etat niveau I (Fr) et Niveau 7 (Européen)
Manager de la communication et stratégie digitale option Business innovation and Digital marketing
Code RNCP 31420
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Evaluation
Professional Project
At the end of the 5th year, the students must defend before a committee, a Professional Personal Project in order to graduate whether they studied in France or abroad. The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business
is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law,
Sup de Pub encourages its students to embark on the entrepreneurial adventure. At the end of SP5, the best professional projects benefit from one year of hosting within the INSEEC Group’s business incubator and two other specialist incubators.
Competitions
One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions.
Our added value
Students can find their compagny thanks to the career center who help them in : job search, resume writing, interview coaching…
Intake in September
Planning 5ème année SP5
From September to January : courses
From February to July : internship
December : Defense of the professional project
Financing of studies
Prix de la formation : 10 250€
A l’inscription : Acompte de 1050€ (dont 100€ de frais de dossier)
Financement de la formation continue
« Testimonials »
James Hunt
VP CNN International Commercial
