Trendspotting / Brand Development / Understanding the Market

Brand Strategy is the emblematic profession of advertising agencies worldwide. The objective of this program is to train students to have a clear vision of the actions to take so that the brand can bring to consumers differentiating and relevant benefits.

Goals, skills and abilities

This is a full-English Masters programme taught by a highly qualified team of mostly native English speakers.

Brand Strategy is the emblematic job of marketing communication agencies. This program is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment.

The international context is boosted by courses in Geopolitics, International Marketing and Advertising Language. Key disciplines include: Consumer Behaviour , Trendspotting, Account Planning and  Marketing Research. The more specialised subjects include, Social Media Strategies, Pitching and  People Skills, PR strategy, Media Trends,  Customer Experience and Media Literacy.

The program includes two competitions : one of them is organised with the London Sup de Pub counterparts and the three english programs of Sup de Pub Paris.


Bac+4, TOEIC : 680, B2 Level, a good general culture, to be in constant watch over the news


Director of Communication (internal and external)
Marketing Director


The World of Agencies: London Ad Capital
Public Speaking
Brand Strategy
Brands and Innovation Marketing
Sustainable Brand Strategies
Shopper Marketing

455 hours
60 ECTS credits
Titre Certifié par l’Etat niveau I (Fr) et Niveau 7 (Européen)
Manager de la communication et stratégie digitale option Brand strategy and Innovation marketing
Code RNCP 31420

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One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions.

Professional Project

At the end of the 5th year, the students must defend before a committee, a Professional Personal Project in order to graduate whether they studied in France or abroad. The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law, Sup de Pub encourages its students to embark on the entrepreneurial adventure. At the end of SP5, the best professional projects benefit from one year of hosting within the INSEEC Group’s business incubator and two other specialist incubators.

Our added value

Students can find their compagny thanks to the career center who help them in : job search, resume writing, interview coaching…

Intake in September

5th year Planning SP5

From September to January: courses
From February to August : internship
December : Defense of the professional project

I am registering for the intake in September

Studies financing

Prix de la formation : 10 250€
A l’inscription : Acompte de 1050€ (dont 100€ de frais de dossier)
Financement de la formation continue

This program is recognized by the French government (RNCP) and culminates in a “Manager de la Communication et du Marketing Digital, certification de niveau I” certification.

« Testimonials »

Arthur PEREZ
Responsable du master

Après son Master en Brand Strategy effectué à Sup de Pub Paris, Arthur a commencé sa carrière comme Planneur Stratégique chez Havas Worldwide Paris avant de partir sur Londres et de travailler dans diverses agences créatives où il a géré, entre autres, les stratégies digitales de marques comme Nissan, Google, le supermarché The Co-op et la Fédération anglaise de Tennis. Il devient Board Member de l’agence Forever Beta London en 2017 avant de passer chez l’annonceur en tant que Head of Brand Marketing chez Depop, l’une des startups les plus croissantes de 2018 selon The Sunday Times.

Niels Schuurmans
CMO & COO Paramount Network