Trendspotting / Brand Development / Understanding the Market

Brand Strategy is the emblematic profession of advertising agencies worldwide. The objective of this program is to train students to have a clear vision of the actions to take so that the brand can bring to consumers differentiating and relevant benefits.

PRE-REQUISITES

Bac+4, TOEIC : 680, B2 Level, a good general culture, to be in constant watch over the news

Careers :

Director of Communication (internal and external)
Marketing Director

455 hours
60 crédits ECTS

Titre Certifié par l’Etat niveau I (Fr) et Niveau 7 (Européen)
Manager de la communication et stratégie digitale option Brand strategy and Innovation marketing
Code RNCP 31420

Our added value

Students can find their compagny thanks to the career center who help them in : job search, resume writing, interview coaching…

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