London’s Seminars

Art Direction and Copywriting

By combining art direction and copywriting into one course you’ll get a better understanding of where you want to take your career, and will find working in a partnership much easier. We simulate a workplace environment, so that you’ll leave SCA confident working with a partner on briefs.

Strategy & planning

You’ll learn how to think. You’ll be writing propositions, finding insights, and writing briefs throughout your year at SCA, until you can do it with your eyes closed.
We’re strong believers that great work is 80% great idea, and 80% craft, so we teach you both here at SCA.

Creative direction

Every creative director has to start somewhere, and the best place to start is SCA. Whether you want to go down the art direction or copywriting route, our portfolio school puts you firmly in position to take adland by storm.
We’ll teach you to balance your visuals with copy, and vice versa, and show you how they should complement each other. We’ll inspire you with examples of amazing advertising, bringing in a raft of mentors, and scheduling masterclasses to enrich your minds.

Paris’s Seminars

• Séminaire Master Class
• Séminaire Spécial production
• Séminaire Best Annonceur
• Séminaire Médias et Multimédia
• Séminaire Communication Politique
• Séminaire Maths & Magic
• Séminaire Paris-Londres (Brief sous la mer)
• Séminaire Start’Up Innovation

Masterclass

If you want to meet the hottest Who’s Who in today’s show biz and communications world, Sup de Pub is the place to be!

Our intense Master Class is as inspiring as it is informative. The only thing more exciting than seeing a huge star explain his or her secrets of success in a packed auditorium, is the possibility of meeting this icon afterwards to pass on your business card or CV. This is exactly what has been happening at Sup de Pub for years. Big names in the business grace the auditorium stage for the sole purpose of recruiting interns and future employees from our Masters students.

Recent celebrity guests include France 2’s Nathalie Saint-Cricq, former Health Minister Roselyne Bachelot, jazz guitarist Thomas Dutronc, and film score composer Alex Jaffray, who have all graced the same stage as our geopolitics professor, Stéphane Saliège.

Some of the recent visiting business leaders in our industry include Thierry Jadot and Fabien Leroux of the Dentsu Aegis Network, Abel Bounane from Bright, Thierry Wellhoff for Wellcom, Françoise Hernaez-Fournier from IPSOS, Stéphane Hauser from IAB France, David-Alexandre Kingbeil from Graine de luxe, Stéphane Gaubert for Les Gaulois, Hani Ramzi from licontact, and Isabelle Rouhan from Facebook.

Professional project

At the end of their fifth year, students go before a jury to explain and defend their Professional Project which they’ve prepared throughout the year. This is the last step to receiving a diploma before beginning a career either in France or abroad. These INSEEC MBA and MS degrees have proven value on alumnus cvs and pave the way to an extraordinary future.

Sup de Pub also fosters an entrepreneurial environment by selecting top business plans from competing students to sponsor for a year and to include in the INSEEC Group’s business incubator as well as two other partner incubators.

Work study

Full-time program + internship in a company

The year is organized according to the following pattern:
During the first semester, students follow the courses on full-time basis.
In the second semester, they have a mandatory internship of 6 months in a company.

They defend their professional project at the end of the curriculum.
The internship can be done either in France or abroad.

Careers

The Sup de Pub Masters Program prepares students for various career paths, such as…

Motion Graphics Designer/Motion Designer
A Motion Graphics Designer creates complex graphics, animation and live video content for smartphones, handheld electronic devices, the web and television, etc. Other projects can include title and post-production work, as well as multimedia campaigns, promotion products, technical illustrations and computer artwork. 2D and 3D animation is becoming increasingly popular in this profession. Motion Graphic Designers are an integral part of the creative process, from conceptualization to storyboard and editing.

Web Designer
A Web Designer develops and creates the look, layout and features of websites and associated applications. This position requires a strong proficiency in graphic design and computer programming. Web Designers work closely with development managers to keep sites up-to- date and relevant to their audience. Job duties include writing and editing content, designing layout, understanding technical requirements, updating sites, backing up information and troubleshooting or fixing problems.

Art Director
An Art Director establishes the visual identity (the conceptual themes and style direction) of a project, such as advertising, product packaging, print media, movies, events and more. Art Directors focus mostly on creative but also act as the main liaison between clients and the design team and must be able to understand a client’s needs and translate that into a creative concept. They also work closely on project schedules and budgets. Skills in strong graphic design, people management and collaboration are a must, and a solid understanding of marketing and advertising principles is also important.

Web Copywriter/Content Editor
A Web Copywriter/Content editor is responsible for all aspects of content including development, design, production, presentation, evaluation and analysis. Tasked with producing the written content that is combined with visual elements in promotional material, this person writes slogans, radio and TV scripts, Internet content, and provides written material for everything from sales letters and catalog copy to white papers and email campaigns. Using data and feedback from users to help evaluate and enhance the value of a set of written materials and websites, working closely with the Art Director, this person may also produce material for publication, so must possess excellent writing and editing skills, as well as understand how to write for the Web and the wide variety of devices that can access the Internet.

Testimonials

« To succeed as an AD, of course you need different internships and various professional experiences to refine your work, but most of all you have to follow your gut. It helps to find an amazing Writer with whom you can work alongside seamlessly. I was lucky enough to find someone that I really get along with. When we’re alone, we are never sure if we have a good idea that’s never been done. You can’t be content with just a good idea, you have to have a good idea across the right platform. You need to find inspiration all around you and remember that the biggest mistake you can make is to grow old too quickly. »

Louis AUDARD, Creative Director, BUZMAN Agency
Cannes Lions Award in 2017 for an Ubisoft campaign

Bas KORSTEN, Creative Partner at JWT Amsterdam

Watch a testimonial video