Inventiveness  /  Copywitness   /  Strategy   /  Innovation

This program in Art Direction aims at familiarizing creative students with Anglo-American creative thinking. This a course based around creative mentoring by professionals and continuous briefs is run in collaboration with our partner SCA2.0 in Brixton.

Goals, skills and abilities

“Hard work beats talent”

This program includes a range of courses taught by professionals within the advertising and film industry, with a significant, daily focus on personal work, in a real agency context. The goal of this course is to introduce students to the planning and execution of campaigns, in response to real industry briefs. They will receive both the necessary theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns. There will be a special focus on the UK advertising industry and how it relates to and influences European advertising.

Students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign, learn how to work creatively as a team and to pitch to clients by acting out a brief and pitch scenario. Students will spend most of their semester of the SCA campus in London. They will return to the Sup de Pub campus for the competition as well as for various workshops : Photoshop, Illustrator, In Design.

PRE-REQUISITES

Bac + 4, TOEIC 680, B2 Level, a good communication knowledge, present a creative book of your creations.

Careers :

Artistic Director
Copywriter

MAIN SUBJECTS :

Art direction and Copywriting
Strategy & planning
Creative direction

60 crédits ECTS
Titre Certifié par l’Etat niveau I (Fr) et Niveau 7 (Européen)
Directeur artistique et de la création option Art Direction and global creativity
Code RNCP 31993

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Evaluation

Competitions

One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of
working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a
practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists,
PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have
found internships with the presenting agencies or advertisers because of the impression they have made during the competitions.

Professional Project

At the end of the 5th year, the students must defend before a committee, a Professional Personal Project in order to graduate whether they studied in France or abroad. The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law, Sup de Pub encourages its students to embark on the entrepreneurial adventure. At the end of SP5, the best professional projects benefit from one year of hosting within the INSEEC Group’s business incubator and two other specialist incubators.

Our added value

Students can find their compagny thanks to the career center who help them in : job search, resume writing, interview coaching…

Intake in September

Planning 5ème année SP5

From September to January : courses
From February to July : internship
December : Defense of the professional project

Intake in September

Financing of studies

This program is recognized by the French government (RNCP) and culminates in a “Manager de la Communication et du Marketing Digital, certification de niveau I” certification.

« Testimony »

Louis AUDARD
Creative Director, BUZMAN Agency

Cannes Lions Award in 2017 for an Ubisoft campaign

« You need to find inspiration all around you and remember that the biggest mistake you can make is to grow old too quickly. »

Bas KORSTEN
Creative Partner at JWT Amsterdam