INSEEC School of Communication was the first communication school to create higher education courses in digital marketing and e-commerce. Offered
in Paris for since 2008, now including a San Francisco “Bootcamp”, this program is for students who would like to specialize in digital media marketing
and strategy and who wish to implement and manage complex digital strategies for advertisers.
Goals, skills and abilities
Our program follows closely the many technical developments used by major players in the new technologies and social networks for digital marketing, data marketing, brand content and massive use of behavioural databases. It trains our students to be high-level digital project managers across a wide array of sectors.
The goal of the professional project is to write a business plan and found a real company or product in the communication and digital sectors. Students working teams of two or three and defend their project to a jury of professionals. The best projects have the opportunity to receive support from INSEEC in the form of incubator space.
PRE-REQUISITES
Bac+4, TOEIC : 680, B2 Level, a good general culture, to be in constant watch over the news
Careers :
Social Media Manager
Data Manager
Traffic Manager
MAIN SUBJECTS :
Web Design and Introduction to Coding
Digital Marketing
Lean Graphic Design for entrepreneurs
Facebook Ads Set-up and optimization
Intensive Integrated English
Bay Area Innovation and entrepreneurship ecosystem
Lean Stratup methodology
3D Modeling and 3D Printing for rapid prototyping
Design Thinking
Pitching for startups
Entrepreneur perspectives guest lecture series
60 crédits ECTS
Titre Certifié par l’Etat niveau I (Fr) et Niveau 7 (Européen)
Manager de la communication et stratégie digitale option Digital marketing, innovation and Start’up project
Code RNCP 31420
Je cherche à en savoir plus
Evaluation
Competitions
One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists,
PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions.
Professional Project
At the end of the 5th year, the students must defend before a committee, a Professional Personal Project in order to graduate whether they studied in France or abroad. The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law, Sup de Pub encourages its students to embark on the entrepreneurial adventure. At the end of SP5, the best professional projects benefit from one year of hosting within the INSEEC Group’s business incubator and two other specialist incubators.
Notre valeur ajoutée
Un cursus effectué en alternance
Les étudiants peuvent trouver différents types de contrats par le biais du Career Center : contrat de professionnalisation, contrat d’apprentissage, convention PPE… Le Career center est là pour aider chacun d’entre eux : coaching personnalisé, CV, simulations d’entretiens…
Intake in September
Planning 5ème année SP5
From September to January : courses
From February to July : internship
September : Defense of the professional project
Financing of studies
Prix de la formation : 9 450€
A l’inscription : Acompte de 1050€ (dont 100€ de frais de dossier)
Financement de la formation continue
This program is recognized by the French government (RNCP) and culminates in a “Manager de la Communication et du Marketing Digital, certification de niveau I” certification.
Testimony :
Clément Cassajus
Ux Designer & Digital producer / SID LEE
« My job is constantly evolving. The technical aspect required to work in the digital world is increasingly highlighting atypical profiles that combine competence and programming, design and digital marketing, which is constantly pulling you up. Working at the heart of a creative process remains a very pleasant privilege on a daily basis! «
Jason Peterson
Chairman & CCO Havas North America
