American Luxury Markets / Creative Communication / Digital Marketing

This program developed by Sup de Pub and the ESCE aims to cover all the communication aspects of luxury sector to allow our students to fully understand the evolving luxury market.

Discover the world of the luxury market

In the luxury market, selling a lifestyle and tapping into the aspirations of consumers is a motivation to buy often as significant as product innovation and quality. As a result, communication has long been a fundamental cornerstone of any luxury business. Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system.

Where once luxury marketing focused on print media and unilateral broadcasts by a brand, today it seeks to create a dialogue between brand and consumer. Traditional media, remain in effect, but the digital and non-media strategies such as sponsoring and events have developed significantly. Confronted with these changes and new technologies, the luxury industry is developing new strategies, in terms of digital, connected objects or experiential merchandising.

CAREERS

Brand manager
Trend researcher
Sales manager
Marketing director

AT THE END OF SCHOOL

Employability     

Scool exit salary  

Salary after 5 years     

COURSES

Fashion, Beauty & Luxury markets in the US
Leadership Skills for the Fashion Industry
Creative Communication for Luxury Brands
Digital Marketing in Fashion, Luxury & Arts
Entrepreneurship in Luxury & Arts

455 hours
60 crédits ECTS
Titre Certifié par l’Etat niveau II
Responsable de Communication et Publicité

Je cherche à en savoir plus


INSEEC U. s'engage à ce que la collecte et le traitement de vos données effectués à partir de ce site, soient conformes au Règlement général sur la protection des données (RGPD) et à la loi Informatique et Libertés.
En savoir plus

The advantages of the program

Thesis

Fourth year students finish their studies by writing a thesis and defending it in front of a committee. This paper and its oral defense are an essential part of the curriculum and are required to graduate. The aim of this thesis is to advance academic knowledge in the student’s chosen field.

Competition

One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions. And a special meeting by Brune Buonomano, DG BETC Luxe / Etoile Rouge

An alternating program with rhythmic courses

Intake in September

4th year Planning SP4

From September to January : Courses (work-study contract is possible)
From January to August : Internship
September :
Defense of the professional project

I am registering for the intake in September

Studies financing

Price of this program : 9650 €

This program is recognized by the French government (RNCP) and culminates in a “Responsable de Communication et de Publicité, certification de niveau II” certification.

« Testimonials »

Anne DIAGNE
Sup de Pub, promo 2009
Freelance Press Relations Manager, ex-global PR The Kooples