SP4 Luxury Art & Fashion Marketing

NEW YORK
Titre Certifié par l’Etat niveau I
Manager de la Communication et Stratégie digitale

CONTENT PAGE

American Luxury Markets / Creative Communication / Digital Marketing

This program developed by Sup de Pub and the ESCE aims to cover all the communication aspects of luxury sector to allow our students to fully understand the evolving luxury market.

I am registering for the intake in September

Due to COVID-19, the year will start with an internship from september to december and students will go to New-York in january 2021.

Goals, skills and abilities

In the luxury market, selling a lifestyle and tapping into the aspirations of consumers is a motivation to buy often as significant as product innovation and quality. As a result, communication has long been a fundamental cornerstone of any luxury business. Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system. This Master trains the students to develop a real communication campaign.

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Where once luxury marketing focused on print media and unilateral broadcasts by a brand, today it seeks to create a dialogue between brand and consumer. Traditional media, remain in effect, but the digital and non-media strategies such as sponsoring and events have developed significantly. Confronted with these changes and new technologies, the luxury industry is developing new strategies, in terms of digital, connected objects or experiential merchandising.

This master allows students to manage customer relations, but also to manage a budget in their campaign. At the end of the year and thanks to all the school projects, they also can coordinate a team.

The fact sheet is a non contractual information document

PRE-REQUISITES

Bac+3, B2 Level, TOEIC 680, good general culture and communication culture

MAIN SUBJECTS

Fashion, Beauty & Luxury markets in the US

Leadership Skills for the Fashion Industry

Creative Communication for Luxury Brands

Digital Marketing in Fashion, Luxury & Arts

Entrepreneurship in Luxury & Arts

AFTER THE SP4

SP5 Luxury, Brand communication and Marketing
SP5 Luxury, Art and Fashion Marketing
See all of our SP5 programs

455 hours
60 crédits ECTS

Titre de Responsable de communication et publicité
Certification de niveau 6
Code NSF 321n ; Enregistrement du titre au répertoire national des certifications professionnelle par arrêté du 30/07/2018, publié au Journal Officiel du 07/08/2018 pour une durée de 4 ans

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Our added value

An immersive pedagogy, based on an academic teaching of the school linked to concrete field exercises make Sup de Pub an incredible pool of future communication talents. Scenarios, workshops, workshops and competitions mark out the students’ school year. All of these pedagogical highlights are evaluated.

Evaluation

Intake in September


4th year Planning SP4


From September to January :

Courses (work-study contract is possible)
From January to August : Internship

I am registering for the intake in September

Studies financing

  • Londres / International : 10 350€
  • Advanced payment of 1100€ (150 € of booking fees)

This program is recognized by the French government (RNCP) and culminates in a “Responsable de Communication et de Publicité, certification de niveau II” certification.

« Testimonials »

Anne DIAGNE
Sup de Pub, promo 2009
Freelance Press Relations Manager, ex-global PR The Kooples

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NAVIGATION PAGE & SCRIPT

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Goals, skills and abilities

Main subjects

Our added value
Evaluation

Registering / Intakes
Studies financing

Testimonials

PRE-REQUISITES

Bac+3, B2 Level, TOEIC 680, good general culture and communication culture.

AFTER THE SP4

SP5 Luxury, Brand communication and Marketing

SP5 Luxury, Art and Fashion Marketing

See all of our SP5 programs

455 hours
60 crédits ECTS

Objectif, compétences et aptitudes

Principaux Cours

Pédagogie et Evaluation

S’inscrire pour la rentrée
Financement des études

Témoignages

Navigation de la page

SUP DE PUB est une école du Pôle Communication d'INSEEC U.

INSEEC U. est une institution privée d'enseignement supérieur et de recherche interdisciplinaire, implantée à Paris, Lyon, Bordeaux et Chambéry.
Avec ses campus à Londres, Monaco, Genève, San Francisco et Shanghai, INSEEC U. occupe une place unique dans le paysage éducatif français.

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Communication, Création, Digital et Design

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