Public Opinion  /  Marketing Concepts  /  PR and Market Communication

This specialized program in marketing and brand management allows students to acquire skills in these constantly changing fields.

Brand Management in the heart of Europe’s Leading Economic Power

Berlin is a dynamic and international city that is a cultural trendsetter with a laid-back lifestyle. This 4th year program developed with our partner Macromedia University allows students allows to students to benefit from Berlin’s relaxed atmosphere while at the same time profiting from the thorough and rigorous approach of Germany’s educational system.

Offered at Macromedia’s 100% Anglophone campus filled with international students from around the world, this year-long program consists of classes full time from the beginning of October until the mid-February. Topics covered include : Brand Management, Marketing, Media Studies, Public Opinion, PR and Market Communication. These courses are followed by a six-month internship and a
professional project which students will defend the following September. Our previous students have had great success with finding internships in Berlin after their studies opening the door to a career in this European economic powerhouse.

CAREERS

Brand Manager
Sales Manager

AT THE END OF SCHOOL

Employability     

Scool exit salary  

Salary after 5 years     

COURSES

Foundation in Scientific Methods
Current Issues in Media and Communication
Marketing Concepts
Brands and Brand Management
Media Studies and Public Opinion
PR and Market Communication

455 hours
60 crédits ECTS

Je cherche à en savoir plus


INSEEC U. s'engage à ce que la collecte et le traitement de vos données effectués à partir de ce site, soient conformes au Règlement général sur la protection des données (RGPD) et à la loi Informatique et Libertés.
En savoir plus

The advantages of the program

Thesis

Fourth year students finish their studies by writing a thesis and defending it in front of a committee. This paper and its oral defense are an essential part of the curriculum and are required to graduate. The aim of this thesis is to advance academic knowledge in the student’s chosen field.

Competition

One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions. And a special meeting by Brune Buonomano, DG BETC Luxe / Etoile Rouge

An alternating program with rhythmic courses

Intake in October

4th year Planning SP4

From October to February : Courses (work-study contract is possible)
From February to August : Internship
September :
Defense of the professional project

I am registering for the intake in October

Program SP4 + SP5 (M1 + M2) in 18 months (accelerated formula)

Intake in October

4th year Planning SP4

From October to February : Courses (SP4) in Berlin
From February to August : Courses (SP5) in Paris, work-study contract
March :
Defense of the professional project

I am registering for the intake in October

Studies financing

Price of this program : 9650 €

This program is recognized by the French government (RNCP) and culminates in a “Responsable de Communication et de
Publicité, certification de niveau II” certification.

« Testimonials »

Lars Silberbauer
Global Director of Social Media at LEGO Group

Sup de Pub est membre de INSEEC U.

INSEEC U. est le leader français de l'enseignement supérieur privé ;
avec des campus à San Francisco, Londres, Shanghai, Monaco, Genève
16

écoles

23 500 Étudiants
9 campus en
France et à
l'international
115 spécialisations
métiers

4 grands pôles disciplinaires et 1 pôle d’expertises sectorielles



logo InseecManagement
logo InseecIngénieurs
logo InseecCommunication,
Creation, Digital
et design
logo InseecSciences politiques
et relations
internationales
logo InseecLuxury, real
estate, sport,
wine & spirits
Découvrez toutes nos formations et nos écoles sur inseec-u.com
INSEEC U. est membre de :
Conférence des Grandes ÉcolesUGEIGlobal CompactEFMD