France is a clear world leader in all things luxury making a Luxury Brand Communication program a perfect fit for INSEEC School of Communications with its Paris location and its connections with industry professionals. This city is the perfect place to learn about luxury market through classes and projects as well as visits.
Goals, skills and abilities
This program teaches students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes of the luxury sector. Recruiters are thrilled that our graduates have mastered, by the end of this program, the codes and specific tools used across all luxury brand markets.This 4 th year program is the first step into the world of luxury. It explores various topics such as brand management, product development, media and strategic planning, digital marketing, public relations, merchandising, event planning through the lens of luxury brands. There is a strong focus on fashion, fashion accessories, and watches with courses dedicated to the Luxury hotels sector as well. Other topics include design, well-being and, of course, the food industry (wine and champagne).
This program taught completely in English is delivered by professionals working in the luxury field both in France and abroad which allows our students a behind the scenes view of a luxury workplace and while at the same time building their professional networks. Our alumni are working in world-renowned luxury brands and boutique agencies specialized in the luxury sector.
Bac+3, B2 Level, TOEIC 680, good general culture and communication culture
Luxury Brand Management
Trade Marketing & CRM
Communication, PR & Sponsoring
Scenography in advertising
60 crédits ECTS
Titre Certifié par l’Etat niveau II (Fr) et Niveau 6 (Européen)
Responsable de communication et de publicité option Luxury brand communication and Marketing
Code RNCP 1739
Our added value
One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions. And a special meeting by Brune Buonomano, DG BETC Luxe / Etoile Rouge
Fourth year students finish their studies by writing a thesis and defending it in front of a committee. This paper and its oral defense are an essential part of the curriculum and are required to graduate. The aim of this thesis is to advance academic knowledge in the student’s chosen field.
Prix de la formation : 8 750€
A l’inscription : Acompte de 1050€ (dont 100€ de frais de dossier)
This program is recognized by the French government (RNCP) and culminates in a “Responsable de Communication et de Publicité, certification de niveau II”, certification.
Responsable du master
Strengthened by 10 years of experience in Couture, Watch-making and Hotels around the world, Audrey Kabla, expert in Luxury Brand management, is the mentor of the program.
Avant-gardiste & amoureuse de « tout ce qu’il y a de meilleur », Audrey KABLA fonde l’agence Epykomène en 2010. Elle accompagne les maisons du Luxe et jeunes concepts à révéler et activer les trésors de leurs Marques par le biais de création en stratégie émotionnelle, de réalisation de projets marketing et de formations internes.
Sup de Pub, promo 2009
Directrice Relations Presse freelance,ancienne global PR The Kooples