A work-study (alternance) is possible with this program
Study Luxury in the Heart of Paris
Whoever does not visit Paris regularly will never really be elegant. – Honoré de Balzac
France is a clear world leader in all things luxury making a Luxury Brand Communication program a perfect fit for INSEEC School of Communications with its Paris location and its connections with industry professionals. This city is the perfect place to learn about luxury market through classes and projects as well as visits.
This program teaches students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes of the luxury sector. Recruiters are thrilled that our graduates have mastered, by the end of this program, the codes and specific tools used across all luxury brand markets.This 4 th year program is the first step into the world of luxury. It explores various topics such as brand management, product development, media and strategic planning, digital marketing, public relations, merchandising, event planning through the lens of luxury brands.
There is a strong focus on fashion, fashion accessories, and watches with courses dedicated to the Luxury hotels sector as well. Other topics include design, well-being and, of course, the food industry (wine and champagne).
This program taught completely in English is delivered by professionals working in the luxury field both in France and abroad which allows our students a behind the scenes view of a luxury workplace and while at the same time building their professional networks. Our alumni are working in world-renowned luxury brands and boutique agencies specialized in the luxury sector.
Here a few from recent years: BETC Luxe, Publicis, Mazarine, DDB, Babel, Ohlalarp, BMW, Hermès, Chanel, Cartier, Christian Dior, Louis Vuitton, Le Plaza Athénée, L’Hôtel de Crillon, le Shangri La, Le Mandarin Oriental, Frank Sorbier, Christian Louboutin, Jean Paul Gaultier, Lanvin, Sisley, Richemont, LVMH, Chloé, Groupe Le Printemps…This program consists of classes (M-W) from the beginning of September until the mid-January followed by a work experience and a thesis which students will defend the following September.
Students have the option to complete their work experience to one of two ways.Students can complete a 6-month internship anywhere in the world (with the possibility of an ERASMUS+ grant for those who stay in Europe outside of France). Students may also sign a work-study contract (alternance).
This program is recognized by the French government (RNCP) and culminates in a “Responsable de Communication et de Publicité, certification de niveau II”, certification.
The program in details
- Advertising English
- Advertising Competition
- Marketing strategies
- Strategic Design
- Luxury Brand Management
- Trade Marketing & CRM
- Merchandising strategy
Communication and Advertising
- Event management
- Communication, PR & Sponsoring
- Scenography in advertising
- Communication project
- E-reputation & new medias
- Counterfeit & Intellectual Property
- Beauty marketing
- The art of selling in luxury
- Sustainable luxury
At Sup de Pub, the curriculum Is adapted to the demands of businesses and the market. We make it our business to be constantly evolving so our students are prepared for the workforce. The management, the development committee, professors and professional stakeholders are all contributors to this curriculum. In order to give our students more experience to prepare them for life after Sup de Pub, we strive to put them in contact with the communications industry on a constant basis whether through the professional professors or our competitions.
Throughout the year, influential personalities from the communication sector and politicians visit Sup de Pub. The speakers talk to the students about their careers and the secrets to their success imparting their wisdom as well as their thoughts on the future. The purpose of these meetings is twofold: to gain insight into how to excel in the future careers and and to increase the students’ professional networks. Here are some examples of previous Sup de Pub conferences:
Laurent Ruquier, Rachida Dati, Gaspard Gantzer, Thierry Ardisson, Roselyne Bachelot, Thomas Dutronc, Nathalie KosciuskoMorizet, Christophe Dechavanne, Jacques Séguéla, Stéphane de Groodt
Throughout the year, students visit companies and / or places closely related to their training. The Luxury Brand Communication program visits the Caves du Louvre and the Counterfeiting Museum while the Digital Marketing Program visits the salon d’E-commerce and incubators…
One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions.
Fourth year students finish their studies by writing a thesis and defending it in front of a committee. This paper and its oral defense are an essential part of the curriculum and are required to graduate. The aim of this thesis is to advance academic knowledge in the student’s chosen field.
Students will do literature research and draw novel conclusions based on this search. The topic of this thesis should be based on the student’s personal interests and professional ambitions. Students are given a mentor to guide them in their work. They meet regularly to ensure that the methodology is closely followed. The defense of this thesis takes place the following September.
Students explain their choice of topic to the committee as well as the conclusions that they have drawn along with the literature to support them.
Full-time programme + internship in a company
The year is organized according to the following pattern:
During the first semester, students follow the courses on full-time basis.
In the second semester, they have a mandatory internship of 6 months in a company.
They defend their thesis at the end of the curriculum.
The internship can be done either in France or abroad.
SP4 students can also integrate SP5 directly at the end of their full-time course according to an accelerated program SP4 + SP5 in 18 months.
Parisian students have the option to complete the program with a work study (alternance).
Students who have a work study in SP4 are not eligible for the accelerated 18-month program.
Brand manager is a fairly new profession. It consists in supporting a brand in the development of its image, in the employees; adherence to company values, etc. Its main mission is to give a soul to a brand; to humanize it and to create a link between it and the consumer. Closely connected to the marketing department, the brand manager can be a freelance or an employee of the company.
As the term luxury encompasses many areas, so does the term trend researcher. Brands are supported by teams that scrutinize, analyze and identify trends and innovations. The goal ? Position yourself in fashionable niches, good materials, good colors, good shapes, etc. This applies in many branches of luxury from for ready-to- wear to luxury furniture or even watches or hotel or gourmet products.
« L’une de mes missions chez Cartier est la mise en place et le déploiement de la stratégie « owned media » sur les sites Cartier et sur les réseaux sociaux. J’interviens en tant que coordinateur digital au sein du département Communication auprès des différents départements et en étroite collaboration avec les filiales. J’ai appris les bases de mon métier à Sup de Pub, et surtout j’ai pu trouver des stages qui m’ont permis d’être rapidement opérationnel. »
Maxime Chevalier, International digital manager chez CARTIER, promo 2007
« Après être passé par Publicis Conseil, je m’occupe aujourd’hui de la conception-rédaction pour le Département Luxe pour les comptes Lancôme et Cartier. Mon Master 2 à Sup de Pub a été un véritable tremplin pour intégrer les agences de publicité, en grande partie grâce à un rythme d’alternance qui laisse une large place à la professionnalisation et l’intégration dans l’entreprise. »
Mikaël Acourt, concepteur-rédacteur chez PUBLICIS 133, département Luxe, promo 2017
Témoignage vidéo de Marcus PETERZELL, Music Jury Cannes Lions
Planning Paris 4e année (SP4)
Rentrée en septembre
Septembre : Rentrée
De septembre à mi janvier : Cours SP4 en alternance
De mi janvier à fin août : Entreprise à temps plein
Septembre : Soutenance