Crisis Management  /  Public Policies  /  Exchanges  /  Eloquence

This programme examines Lobbying and Public affairs and includes technical courses, workshops and site visits.

Specialisation right in the world’s capital of lobbying

London is the city that concentrates the largest lobbying firms in Europe. Lobbying employs thousands of people working on behalf of inter-professional groups, NGOs, unions, economic and industrial sectors.

Following this training, students are immersed in the world of public relations and political communication. They learn the machinery of political decisions and how to make sure that the interests of one group are duly defended. This specialisation is intended for students with an initial training in marketing communications, language fluency in English and French and public speaking skills.

CAREERS

Adviser in the ministries
Head of Institutional Affairs
Public Affairs and Lobbying Expert
Public Sector Consultant
Consultant Evaluation of public policies

AT THE END OF SCHOOL

Employability     

Scool exit salary  

Salary after 5 years     

COURSES

Current Political Tendencies and Communication
Political Communication
Structures and Practices of the Public Affairs Industry
Shaping and Responding to Public Opinion
Digital Communication and Social Media

455 hours
60 crédits ECTS

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The advantages of the program

Thesis

Fourth year students finish their studies by writing a thesis and defending it in front of a committee. This paper and its oral defense are an essential part of the curriculum and are required to graduate. The aim of this thesis is to advance academic knowledge in the student’s chosen field.

Competition

One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions. And a special meeting by Brune Buonomano, DG BETC Luxe / Etoile Rouge

An alternating program with rhythmic courses

Intake in September

4th year Planning SP4

From September to January : Courses (work-study contract is possible)
From January to August : Internship
September :
Defense of the professional project

I am registering for the intake in September

Studies financing

Price of this program : 9650 €

« Testimonials »

Christine LAGARDE
Managing Director of the International Monetary Fund (FMI)

Sup de Pub est membre de INSEEC U.

INSEEC U. est le leader français de l'enseignement supérieur privé ;
avec des campus à San Francisco, Londres, Shanghai, Monaco, Genève
16

écoles

23 500 Étudiants
9 campus en
France et à
l'international
115 spécialisations
métiers

4 grands pôles disciplinaires et 1 pôle d’expertises sectorielles



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