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Trendspotting / Brand Development / Understanding the Market

Brand Strategy is the emblematic profession of advertising agencies worldwide. The objective of this program is to train students to have a clear vision of the actions to take so that the brand can bring to consumers differentiating and relevant benefits.

PRE-REQUISITES

Bac+3, B2 Level, TOEIC 680, good general culture and communication culture

AFTER THE SP4

455 hours
60 ECTS crédits

Titre Certifié par l’Etat niveau II (Fr) et Niveau 6 (Européen)
Responsable de communication et de publicité option Brand strategy and Innovation marketing
Code RNCP 1739

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