SP4 Brand Strategy & Luxury Innovation

Competitions

ne of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists,
PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions.

Thesis

Fourth year students finish their studies by writing a thesis and defending it in front of a committee. This paper is an essential part of the curriculum and are required to graduate. The aim of this thesis is to advance academic knowledge in the student’s chosen field.