Trendspotting / Brand Development / Understanding the Market
Brand Strategy is the emblematic profession of advertising agencies worldwide. The objective of this program is to train students to have a clear vision of the actions to take so that the brand can bring to consumers differentiating and relevant benefits. This is also to train them to develop a communication campaign and validate all the stages of the campaign’s execution.
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NAVIGATION PAGE & SCRIPT
Bac+3, B2 Level, TOEIC 680, good general culture and communication culture.
60 ECTS crédits
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