Strategy / Inventiveness / Copywitness / Innovation

Immersion into the world of British and American advertising. A course based around creative mentoring by professionals and continuous briefs. Run with our partner School of Communication Arts 2.0 in Brixton.

Turn your creativity into a career you will love

This programme includes a range of courses taught by professionals within the advertising and film industry, with a significant, daily focus on personal work, in a real agency context. It also includes and includes technical courses, workshops, Media Planning and Social Media.The goal of this course is to introduce students to the planning and execution of campaigns, in response to real industry briefs. They will receive both the necessary theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns. There will be a special focus on the UK advertising industry and how it relates to and influences European advertising. Students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign, learn how to work creatively as a team and to pitch to clients by acting out a brief and pitch scenario. “Hard work beats talent” is the leitmotif of the programme.

CAREERS

Artistic Director
Copywriter
Motion designer
Web Designer

AT THE END OF SCHOOL

Employability

Scool exit salary

Salary after 5 years

COURSES

Art direction and Copywriting
Strategy & planning Creative direction

455 hours
60 crédits ECTS
Titre Certifié par l’Etat niveau II (Fr) et Niveau 6 (Européen)
Concepteur en communication visuelle option Art direction and Global creativity
Code RNCP 28758

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The advantages of the program

Thesis

Fourth year students finish their studies by writing a thesis and defending it in front of a committee. This paper and its oral defense are an essential part of the curriculum and are required to graduate. The aim of this thesis is to advance academic knowledge in the student’s chosen field.

Competition

One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions. And a special meeting by Brune Buonomano, DG BETC Luxe / Etoile Rouge

An alternating program with rhythmic courses

Intake in September

4th year Planning SP4

From September to January : Courses
From January to August : Internship
September :
Defense of the professional project

I am registering for the intake in September

Program SP4 + SP5 (M1 + M2) in 18 months (accelerated formula)

Intake in September

4th year Planning SP4

From September to January : Courses

I am registering for the intake in September

or

Intake in March

4th year Planning SP4

 

From March to July : courses in London
From August to February : internship
March : Defense of the professional project

 

I am registering for the intake in September

Rentrée en septembre (Londres / San Francisco)

4th year Planning SP4

Cours SP4 : septembre à fin février 6 mois à temps plein en cours, à l’étranger
Cours SP5 à Paris : mars à février, en alternance, à Paris
Soutenance : Mars

je m'inscris pour la rentrée en septembre

Studies financing

    Prix de la formation:

  • Londres / International : 9 850€

« Testimonials »

Louis Audard
Creative Director, BUZZMAN Agency
Cannes Lions Award in 2017 for an Ubisoft campaign

« You need to find inspiration all around you and remember that the biggest mistake you can make is to grow old too quickly. »