Immersion into the world of British and American advertising. A course based around creative mentoring by professionals and continuous briefs. Run with our partner School of Communication Arts 2.0 in Brixton.
Turn your creativity into a career you will love
This programme includes a range of courses taught by professionals within the advertising and film industry, with a significant, daily focus on personal work, in a real agency context. It also includes and includes technical courses, workshops, Media Planning and Social Media.The goal of this course is to introduce students to the planning and execution of campaigns, in response to real industry briefs. They will receive both the necessary theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns. There will be a special focus on the UK advertising industry and how it relates to and influences European advertising. Students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign, learn how to work creatively as a team and to pitch to clients by acting out a brief and pitch scenario. “Hard work beats talent” is the leitmotif of the programme.
CAREERS
Artistic Director
Copywriter
Motion designer
Web Designer
AT THE END OF SCHOOL
Employability
Scool exit salary
Salary after 5 years
MAIN SUBJECTS
Art direction and Copywriting
Strategy & planning Creative direction
455 hours
60 crédits ECTS
Titre Certifié par l’Etat niveau II (Fr) et Niveau 6 (Européen)
Concepteur en communication visuelle option Art direction and Global creativity
Code RNCP 28758
Je cherche à en savoir plus
The advantages of the program
Thesis
Fourth year students finish their studies by writing a thesis and defending it in front of a committee. This paper and its oral defense are an essential part of the curriculum and are required to graduate. The aim of this thesis is to advance academic knowledge in the student’s chosen field.
Competition
One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions. And a special meeting by Brune Buonomano, DG BETC Luxe / Etoile Rouge
An alternating program with rhythmic courses
Intake in September
4th year Planning SP4
From September to January : Courses
From January to August : Internship
September : Defense of the professional project
Program SP4 + SP5 (M1 + M2) in 18 months (accelerated formula)
Intake in September
4th year Planning SP4
From September to January : Courses
or
Intake in March
4th year Planning SP4
From March to July : courses in London
From August to February : internship
March : Defense of the professional project
Rentrée en septembre (Londres / San Francisco)
4th year Planning SP4
Cours SP4 : septembre à fin février 6 mois à temps plein en cours, à l’étranger
Cours SP5 à Paris : mars à février, en alternance, à Paris
Soutenance : Mars
Studies financing
- Prix de la formation:
- Londres / International : 9 850€
« Testimonials »
Louis Audard
Creative Director, BUZZMAN Agency
Cannes Lions Award in 2017 for an Ubisoft campaign
« You need to find inspiration all around you and remember that the biggest mistake you can make is to grow old too quickly. »
