SP4 Art Direction & Global Creativity

Competition

One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions. And a special meeting by Brune Buonomano, DG BETC Luxe / Etoile Rouge

Eric Toledano, Film Director

Eric Toledano is one of the best film director since he directed the movies « Intouchables », « Nos jours Heureux » and « Hors Normes ». He came to Sup de Pub for a conference in front of our student to talk about his job.

Thesis

Fourth year students finish their studies by writing a thesis and defending it in front of a committee. This paper is an essential part of the curriculum and are required to graduate. The aim of this thesis is to advance academic knowledge in the student’s chosen field.