Codes in the Luxury sector / Brand Strategy / Merchandising / Events

Paris is world-renowned for luxury, making it the perfect place to learn about this market : its history, codes and values through classes and projects as well as visits.

Become an expert in Luxury communication

French Savoir-Faire to Succeed in the International Luxury Market
Whoever does not visit Paris regularly will never really be elegant.” – Honoré de Balzac.

France is clearly a world leader in all things luxury which makes the  Luxury Brand Communication program a perfect fit for the  INSEEC School of Communications with its Paris location and its connections with industry professionals. This city is the perfect place to learn about the luxury market through specialmized courses and projects as well as visits.

This program trains students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes of the luxury sector. Recruiters are thrilled that our graduates have mastered, by the end of this program, the codes and specific tools used across all luxury brand markets.This 5th year program is the first step into the world of luxury. It explores various topics such as brand management, product development, media and strategic planning, digital marketing, public relations, merchandising, event planning through the lens of luxury brands. There is a strong focus on fashion, fashion accessories, and watches,  with courses dedicated to the luxury hotels sector as well. Other topics include design, wellness and of course the food industry (wine and champagne).

This program taught completely in English is delivered by professionals working in the luxury field both in France and abroad which allows our students a behind-the-scenes view of the  luxury workplace while at the same time building their professional networks. Our alumni are working in world-renowned luxury brands and boutique agencies specialized in the luxury sector. Here are a few examples from recent years: BETC Luxe, Publicis, Mazarine, DDB, Babel, Ohlalarp, BMW, Hermès, Chanel, Cartier, Christian Dior, Louis Vuitton, Le Plaza Athénée, L’Hôtel de Crillon, le Shangri La, Le Mandarin Oriental, Frank Sorbier, Christian Louboutin, Jean Paul Gaultier, Lanvin, Sisley, Richemont, LVMH, Chloé, Groupe Le Printemps…

September until the end of January followed by an internship in a company and a professional project, for which students present an oral defense before a jury  the following September. Students have the option to complete their work experience in  one of two ways. They  may complete a 6-month internship anywhere in the world (with the possibility of an ERASMUS+ grant for those who stay in Europe outside of France), or sign an alternating work-study contract with a company (alternance).

The goal of the professional project is to write a business plan and start  a real company or product in the communication and digital sectors. Students working in teams of two or three defend their project before  a jury of professionals. The best projects have the opportunity to receive support from the  INSEEC Group’s  Company Incubator program.


This program is recognized by the French state (RNCP) and delivers the title “Manager de la Communication et du Marketing Digital,   with level I certification.


Sales manager
Marketing director



School exit salary  

Salary after 5 years     


Brand management
Trade Marketing & CRM
Marketing Strategies
PR & Sponsoring
Luxury Product Development & Innovation
Event Management
Sustainable Luxury

455 hours
60 ECTS credits
Titre Certifié par l’Etat niveau I (Fr) et Niveau 7 (Européen)
Manager de la communication et du marketing digital option Luxury brand communication and Marketing
Code RNCP 23639

Je cherche à en savoir plus

The advantages of the program

Professional Project

At the end of the 5th year, the students must defend before a committee, a Professional Personal Project in order to graduate whether they studied in France or abroad. The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law, Sup de Pub encourages its students to embark on the entrepreneurial adventure. At the end of SP5, the best professional projects benefit from one year of hosting within the INSEEC Group’s business incubator and two other specialist incubators.


One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions.

An alternating program with rhythmic courses

Intake in September

5th year Planning SP5

From September to January: courses
From February to August : internship
August : Defense of the professional project

I am registering for the intake in September

Studies financing

  • Londres / International : 9850 €


Audrey Kabla
Responsable du master

Strengthened by 10 years of experience in Couture, Watch-making and Hotels around the world, Audrey Kabla, expert in Luxury Brand management, is the mentor of the program.

Avant-garde & in love with “all that is best”, Audrey Kabla founded the Epykomène agency in 2010. She supports luxury houses and young concepts to reveal and activate their brands’ treasures through emotional strategy creation, marketing projects and internal training.

Sup de Pub, promo 2009
Freelance Press Relations Director, former global PR The Kooples


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