Crisis Management / Influence / Exchanges / Eloquence

This program examines Lobbying and Public affairs and includes technical courses, workshops and site visits.

Specialisation right in the world’s capital of lobbying

This programme examines Lobbying and Public affairs and includes technical courses, workshops and site visits. Students will be asked to present a case study of an established British brand and will also gain practical experience in media planning.

London is the city that concentrates the largest lobbying firms in Europe. Lobbying employs thousands of people working on behalf of inter-professional groups, NGOs, unions, economic and industrial sectors.

Following this training, students are immersed in the world of public relations and political communication. They learn the machinery of political decisions and how to make sure that the interests of a particular group are duly defended. This specialisation is intended for students with an initial training in marketing communications, language fluency in English and French and public speaking skills.


Adviser in the ministries
Head of Institutional Affairs
Public Affairs and Lobbying Expert
Public Sector Consultant
Consultant Evaluation of public policies



School exit salary  

Salary after 5 years     


Current Political Tendencies and Communication
Political Communication
Structures and Practices of the Public Affairs Industry
Shaping and Responding to Public Opinion
Digital Communication and Social Media

455 hours
60 ECTS credits
Titre Certifié par l’Etat niveau I (Fr) et Niveau 7 (Européen)
Manager, Marketing et Commercial option Lobbying, Public affairs and political communication
Code RNCP 23639

Je cherche à en savoir plus

The advantages of the program

Professional Project

At the end of the 5th year, the students must defend before a committee, a Professional Personal Project in order to graduate whether they studied in France or abroad. The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law, Sup de Pub encourages its students to embark on the entrepreneurial adventure. At the end of SP5, the best professional projects benefit from one year of hosting within the INSEEC Group’s business incubator and two other specialist incubators.


Throughout the year, influential personalities from the communication sector and politicians visit Sup de Pub. The speakers talk to the students about their careers and the secrets to their success imparting their wisdom as well as their thoughts on the future. The purpose of these meetings is twofold: to gain insight into how to excel in the future careers and and to increase the students’ professional networks. Here are some examples of previous Sup de Pub conferences : Laurent Ruquier, Rachida Dati, Gaspard Gantzer, Thierry Ardisson, Roselyne Bachelot, Thomas Dutronc, Nathalie Kosciusko-Morizet, Christophe Dechavanne, Jacques Séguéla, Stéphane de Groodt …

An alternating program with rhythmic courses

Intake in September

5th year Planning SP5

From September to January: courses
From February to August : internship
August : Defense of the professional project

I am registering for the intake in September

Studies financing

  • Londres / International : 9850 €


Christine LAGARDE
Managing Director of the International Monetary Fund (FMI)


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