Become an expert in event management, institutional and cultural communication
Events are everywhere: in the private and state sectors
There is always an event to organize, to plan. Conferences, seminars, business meetings, festivals, incentives, concerts… Every event requires specific mangement and communication. Event marketing indeed comes into play at all levels of a company’s business not to mention brands for which content is very important.
This master is thus intended to train students to acquire the expertise and the know-how necessary for the management/organization of small or major cultural events.
Four essential areas will be examined through the year: scenography, budget control, organization and technical aspects. This training prepares you to be fully operational in a company. In France, culture and event management play a major role in the overall communication landscape. The advantage is twofold: students will have the skills to work in both large and small organisations including start-ups in the state or private sectors…. A nice way to satisfy the growing needs and desires of a variety of organisations in terms of organising internal or external events.