Entrepreneurship /  Digital Strategy  /  Innovation

The American Epicentre of Everything Digital and Entrepreneurial

INSEEC School of Communication was the first communication school to create higher education courses in digital marketing and e-commerce. Offered in Paris for since 2008, this program is for students who would like to specialize in digital media marketing and strategy and who wish to implement and manage complex digital strategies for advertisers.


Our program closely follows the many technical developments used by major players in the new technologies and social networks for digital marketing, data marketing, brand content and the  massive use of behavioural databases. It trains our students to be high-level digital project managers across a wide array of sectors. The digital sector is rapidly expanding which generates many employment opportunities both  in France and abroad. Particularly efficient for a fast integration into the professional world, this 5th year program is delivered completely in English. It is the only one of the programs offered by INSEEC School of Communication in Paris, and the only one that includes a 10-week period of professional seminars on  entrepreneurship and digital skills in the San Francisco campus where students can benefit from membership and training with TechShop, high level conferences, guest lectures, visits to tech giants and local start-ups as well as networking events.

This year-long, full-English program consists of full-time classes from the beginning of September until mid-October in Paris followed by the San Francisco Bootcamp from Mid-October until the holiday break after which the students resume classes in Paris until the end of January. This   study period  is followed by a six-month internship and a professional project for which students have to present an oral defense before a jury  the following September.

The goal of the professional project is to write a business plan and start  a real company or product in the communication and digital sectors. Students working in teams of two or three defend their project before  a jury of professionals. The best projects have the opportunity to receive support from the  INSEEC Group’s  Company Incubator program.

Careers :

Social Media Manager
Data Manager
Traffic Manager



School exit salary     

Salary after 5 years      

Courses :

Web Design and Introduction to Coding
Digital Marketing
Lean Graphic Design for entrepreneurs
Facebook Ads Set-up and optimization
Intensive Integrated English
Bay Area Innovation and entrepreneurship ecosystem
Lean Stratup methodology
3D Modeling and 3D Printing for rapid prototyping
Design Thinking
Pitching for startups
Entrepreneur perspectives guest lecture series

60 crédits ECTS
Titre Certifié par l’Etat niveau I (Fr) et Niveau 7 (Européen)
Manager de la communication et stratégie digitale option Digital marketing, innovation and Start’up project
Code RNCP 31420

Je cherche à en savoir plus

Most of the program


One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists,
PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions.

Professional Project

At the end of the 5th year, the students must defend before a committee, a Professional Personal Project in order to graduate whether they studied in France or abroad. The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law, Sup de Pub encourages its students to embark on the entrepreneurial adventure. At the end of SP5, the best professional projects benefit from one year of hosting within the INSEEC Group’s business incubator and two other specialist incubators.

An alternating program with rhythmic courses

Intake in September

Planning 5ème année SP5

From September to January : courses
From February to July : internship
September : Defense of the professional project

Intake in September

Financing of studies

Price of this program : 9950 €

This program is recognized by the French government (RNCP) and culminates in a “Manager de la Communication et du Marketing Digital, certification de niveau I” certification.


Clément Cassajus
Ux Designer & Digital producer / SID LEE

“My job is constantly evolving. The technical aspect required to work in the digital world is increasingly highlighting atypical profiles that combine competence and programming, design and digital marketing, which is constantly pulling you up. Working at the heart of a creative process remains a very pleasant privilege on a daily basis! “

Jason Peterson
Chairman & CCO Havas North America


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