International branding  /  Understanding the Market  /  Campaign Elaboration  /  Pitching

Brand Strategy is the emblematic profession of advertising agencies worldwide. It leads to jobs such as head of advertising, marketing manager or account planner often managing accounts worth millions of Euros.

Add an International Dimension to your Resume

The London Program

This programme is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course includes several agency visits and two competitions where both strategic thinking and creativity come into play. The goal of this course is to introduce students to media planning and how to design as well as execute campaigns. They will receive both the necessary theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns. There will be a special focus on the UK advertising industry and how it relates to and influences European advertising.

The International Brand Strategy & Marketing programme focuses on the three major principle DAILY tasks of a Strategic Planner– research, insight and creative strategy. There is extensive use of international case studies and major brand campaigns.The capstone project for this curriculum is a start-up project.


The Paris Program

An alternating  work-study arrangement  is possible with this program

Add an International Dimesion to your Resume
Brand Strategy is the emblematic profession of advertising agencies worldwide. It leads to jobs such as advertising manager, marketing manager or account planner often managing accounts worth millions of Euros.

With 2 of the world’s top 10 agency holding companies (Publicis Group and Havas) based in Paris as well as a slew of global and European advertisers (L’Oréal, Evian, Danone, Carrefour, Renault, Peugeot, Orange, Orangina, Michelin, Perrier, and LMVH…) based in France, studying brand strategy with the’ INSEEC School of Communications in Paris puts students within easy reach of these major industry players.

This 5 th year programme is designed for students wishing to benefit from an international experience in an English-language program. Our aim is to give students the theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns.This year-long, full-English program consists of full-time classes (M-W) from the beginning of September until the end of January followed by an internship in a company  and a professional project for  which students present an oral defense the following September. Students have the option to complete their work experience to one of two ways. They  may complete a 6-month internship anywhere in the world (with the possibility of an ERASMUS+ grant for those who stay in Europe outside of France), or sign an alternating work-study contract with a company (alternance).

The goal of the professional project is to write a business plan and start  a real company or product in the communication and digital sectors. Students working in teams of two or three defend their project before  a jury of professionals. The best projects have the opportunity to receive support from the  INSEEC Group’s  Company Incubator program.

Our curriculum allows rapid integration into a professional environment where INSEEC School of Communication has been  a well-known and respected institution for over 30 years. Our lecturers, who are also industry professionals, teach our students the skills and knowledge they will need in their future jobs Students are able to start building their professional network before they even leave school thanks to constant contact with the communications industry and our alumni network that is over 7,000 strong. Finally, the competitions and internships facilitate the transition from  school to the professional world.

Competitions are an important part of our curriculum where both strategic thinking and creativity come into play. The students are divided into “agencies” and then receive a brief from a real client. They then have two weeks to work on their pitch from strategy to creative execution. The teams present their recommendations  to the client and a winner is chosen. The grand final takes place in London where the winning team from Paris pitches against their London counterpart.

Careers :

Director of Communication (internal and external)
Marketing Director



School exit salary     

Salary after 5 years      

Courses :

Media Planning
Account Planning
Social Media
The art of pitching
PR Strategies
Brand Management
Marketing research
Consumer Behavior

60 crédits ECTS
455 hours
Titre Certifié par l’Etat niveau I (Fr) et Niveau 7 (Européen)
Manager, Marketing et Commercial option International brand strategy and Marketing
Code RNCP 23639

Je cherche à en savoir plus

Most of the program

Professional Project

At the end of the 5th year, the students must defend before a committee, a Professional Personal Project in order to graduate whether they studied in France or abroad. The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law,
Sup de Pub encourages its students to embark on the entrepreneurial adventure. At the end of SP5, the best professional projects benefit from one year of hosting within the INSEEC Group’s business incubator and two other specialist incubators.


One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions.

An alternating program with rhythmic courses

Intake in September

Planning 5ème année SP5

From September to January : courses
From February to July : internship
September : Defense of the professional project

Intake in September

Financing of studies

  • Londres / International : 9850 €

This program is recognized by the French government (RNCP) and culminates in a “Manager de la Communication et du Marketing Digital, certification de niveau I” certification.

Testimonials :

Chairman Publicis Communications


Samuel Cranston
Mentor of the International Brand Strategy program

Professor of International Marketing and Communications in France and abroad.
Director of the English language International Brand Strategy Masters at SUP de PUB Paris

Over 30 years working experience in international marketing et communication (strategy, copywriting, transcreation – translation)
Began working in advertising as a translator in Paris and then became a freelance copywriter and strategic consultant helping both advertisers and their agencies to craft more effective international strategies especially where cultural sensitivities are concerned.
Clients have included advertisers and agencies alike. Among them several international exhibitions (EXPOSIUM, SIAL CHINA, AGORA, ELEC..), Sony, Seat, Hard Rock Café, Planet Hollywood, Patagonia, Microsoft, Publicis, Grey, MDIC

Today he lectures in several schools and universites in Paris, Bordeaux, Lyon and abroad (Greece, Czech Republic, China and the US)


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