Master the codes of luxury perfectly
Thanks to the the presence of a great number of companies specialised in the different luxury segments (cosmetics, design, fashion, gastronomy, etc.), France is one of the leading countries when it comes to luxury and has imposed itself as THE place to be with a deep-rooted culture of elegance and refinement. To effectively promote luxury brands, professionals in the communications sector must therefore respect specific codes, whether working in the companies themselves or in dedicated agencies.
This unique 4th year program in Paris provides the opportunity to discover the cultural and economic universe of the major luxury brands that have, over the decades, prospered around the world. The program also teaches luxury-specific communication techniques and the way they use the famous luxury codes.
The objective is to acquire all the necessary skills for managing marketing issues in this sector. developing products, public relations, events, merchandising, digital and media planning. For this reason our teachers and trainers are professionals from the luxury sector who can share their daily experience with students both in the classroom and during competitions.
Among the companies that last year took on board our students for internships are:
BETC Luxe, Publicis, Mazarine, DDB, Babel, Ohlalarp, BMW, Hermès, Chanel, Cartier, Christian Dior, Louis Vuitton, Le Plaza Athénée, L’Hôtel de Crillon, le Shangri La, Le Mandarin Oriental, Frank Sorbier, Christian Louboutin, Jean Paul Gaultier, Lanvin, Sisley, Richemont, LVMH, Céline, Chloé, Groupe Le Printemps, Martell Mumm Perrier-Jouët, Aberlour & Ballantine’s, Interparfums, Parfums Nina Ricci, etc.
This specialization on our Paris campus is offered in French or in full English.
Students graduate with a certificate entitled «Responsable de Communication et de Publicité », (Head of Advertising and Communications) level II (Fr) and level 6 (Eu), code NSF 321n, registered with the RNCP by decree dated 30/07/2018 and published in the Official Journal 07/08/2018 for a duration of 4 years.
This certification is accessible via the VAE.