Brand Management  /  Marketing research  /  PR Strategies

This 4th year programme is designed for students wishing to benefit from an international experience in an English-language program.

Jumpstart an International Career in Communications

Londons Program

This programme is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course includes several agency visits and two competitions where both strategic thinking and creativity come into play. The goal of this course is to introduce students to media planning and how to design as well as execute campaigns. They will receive both the necessary theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns. There will be a special focus on the UK advertising industry and how it relates to and influences European advertising.

 

The International Brand Strategy & Marketing programme focuses on the three major principle DAILY tasks of a Strategic Planner– research, insight and creativity. There is extensive use of international case studies and major brand campaigns.The capstone project for this curriculum is a thesis.

 

Paris’s Program

A work-study (alternance) is possible with this program

Jumpstart an International Career in Communications
Brand Strategy is the emblematic profession of advertising agencies worldwide. It leads to jobs such as head of advertising, marketing manager or account planner often managing accounts worth millions of Euros.

With 2 of the world’s top 10 agency holding companies (Publicis Groupe and Havas) based in Paris as well as a slew of global and European adverstisers (L’Oréal, Evian, Danone, Carrefour, Renault, Peugeot, Orange, Orangina, Michelin, Perrier, and LMVH…) based in France, studying brand strategy with INSEEC School of Communications in Paris puts students within easy reach of these major industry players.

This 4 th year programme is designed for students wishing to benefit from an international experience in an English-language program. Our aim is to give students the theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns.This yearlong program taught entirely in English consists of classes (M-W) from the beginning of September until the mid-January followed by a work experience and a thesis which students will defend the following September. Students have the option to complete their work experience to one of two ways. Students can complete a 6-month internship anywhere in the world (with the possibility of an ERASMUS+ grant for those who stay in Europe outside of France). Students may also sign a work-study contract (alternance).

Our curriculum allows rapid integration into a professional environment where INSEEC School of Communication is a well-known and respected institution for over 30 years. Our lecturers, who are also industry professionals, teach our students the skills and knowledge they are looking for in their future employees. Students are able to start building their professional network before they even leave school thanks to constant contact with communications industry and our alumni network that is over 7000 strong. Finally, the competitions and internships ease the school to work transition.

Competitions are an important part of our curriculum and are where both strategic thinking and creativity come into play. The students divided into “agencies” and then receive a brief from a real client. They then have two weeks to work on their complete pitch from strategy to creative. The teams present their briefs to the client and a winner is chosen. The best Parisian teams takes a day trip the English capital to face off against the best team from London.

CAREERS

Director of Communication (internal and external)
Marketing Director

AT THE END OF SCHOOL

Employability     

Scool exit salary  

Salary after 5 years     

COURSES

Media Planning
Account Planning
Social Media
The art of pitching
PR Strategies
Brand Management
Marketing research
Consumer Behavior

455 hours
60 crédits ECTS
Titre Certifié par l’Etat niveau II (Fr) et Niveau 6 (Européen)
Responsable de communication et de publicité option International brand strategy and Marketing
Code RNCP 1739

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The advantages of the program

Thesis

Fourth year students finish their studies by writing a thesis and defending it in front of a committee. This paper and its oral defense are an essential part of the curriculum and are required to graduate. The aim of this thesis is to advance academic knowledge in the student’s chosen field.

Competition

One of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions. And a special meeting by Brune Buonomano, DG BETC Luxe / Etoile Rouge

An alternating program with rhythmic courses

Intake in September

4th year Planning SP4

From September to January : Courses (work-study contract is possible)
From January to August : Internship
September :
Defense of the professional project

I am registering for the intake in September

Studies financing

    Prix de la formation:

  • Londres / International : 9 850€

This program is recognized by the French government (RNCP) and culminates in a “Responsable de Communication et de
Publicité, certification de niveau II” certification.

“Testimonials”

Mark TUTSSEL
Chairman Publicis Communications

Samuel Cranston
Mentor of the International Brand Strategy program
Professor of International Marketing and Communications in France and abroad.
Director of the English language International Brand Strategy Masters at SUP de PUB Paris

Over 30 years working experience in international marketing et communication (strategy, copywriting, transcreation – translation)
Began working in advertising as a translator in Paris and then became a freelance copywriter and strategic consultant helping both advertisers and their agencies to craft more effective international strategies especially where cultural sensitivities are concerned.
Clients have included advertisers and agencies alike. Among them several international exhibitions (EXPOSIUM, SIAL CHINA, AGORA, ELEC..), Sony, Seat, Hard Rock Café, Planet Hollywood, Patagonia, Microsoft, Publicis, Grey, MDIC

Today he lectures in several schools and universites in Paris, Bordeaux, Lyon and abroad (Greece, Czech Republic, China and the US)

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