This Master which is the first of its kind in France, is intended for students  who wish to acquire the highly valued skills required for developing  branded content strategy.
Focused, above all, on production techniques, this program offers the possibility to be operational in a short period of time.  The course is designed as a passport to open the doors of the new professions in marketing and allows for a high degree of career autonomy.

Become a branded content strategy profesionnal

The influence of Internet, social media and increasing mobility have given rise to a change in consumer behaviour. People today are, more and more, turning towards content that they choose to consult, co-produce and share where and when it suits them.

This reality is  leading  brands to design new highly digitalized content to attract and engage consumers. This Master 1 specialized in content  design, creation and dissemination, permits students to become rapidly efficient in this area.

Curiosity is an essential quality required for this field of activity as one has to enjoy analysing brands in depth as well as consumer behaviour. Understanding the brand and consumer universe is key to creating relevant and hyper-personalised content. A certain degree of creativity is also required, as are writing skills and correct spelling. Finally, one should have a taste for audio-visual aesthetics, as image plays an increasingly important role in branded content.

 

This program delivers the title «Responsable de Communication et de Publicité », (Head of Communications and Advertising) level II (Fr) and level 6 (Eu), code NSF 321n, registered with the  RNCP by decree dated  30/07/2018 and published in the Official Journal 07/08/2018 for a duration of 4 years.
This certification is accessible via the VAE.