Training in highly targeted e-commerce professions
Companies and major brands communcate far more than in the past. Today, every company or organisation has a well-structured marketing–communications service often comprising dozens of people. Companies also have marketing departments responsible for developing and marketing products proposed by the brands.
This program in digital marketing and e-commerce is intended for students lacking specialisation in this area and who wish, in one year, to acquire some basic experience in the sector and to familiarise themselves with the main tools.
You will be responsible for levering new client acquisition, and for accounts dealing with web campaigns, while at the same time managing Web site content and analysing the results.
This training therefore focuses on highly specialised yet sought-after professions at a time when e-commerce platforms, both large and small are continually growing in number.
Digital marketing and e-commerce today offer golden opportunities for those wishing to optimise their know-how in a constantly evolving universe.
Students in this program work alongside students from other disciplines during the competitions that punctuate the semester of study.
A subsequent 6-month internship then allows students to get on-the job experience.
This program delivers the title «Responsable de Communication et de Publicité », (Head of Communications and Advertising) level II (Fr) and level 6 (Eu), code NSF 321n, registered with the RNCP by decree dated 30/07/2018 and published in the Official Journal 07/08/2018 for a duration of 4 years.
This certification is accessible via the VAE.