SP5 INTERNATIONAL BRAND STRATEGY & MARKETING

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PrEsentation

How to successfully build a brand strategy in a global competitive environment ? How to understand trends and respond to customer’s wishes and aspirations ? The question is not only selling new products or simply updating a logo. Companies must provide through their brands strategy an outstanding customer experience through any touch points. It has become important to have teams highly specialized in branding and marketing technics.

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THE COURSES

MAIN SUBJECTS

Brand loyalty and advocacy strategy
Traffic acquisition
Product development
Brand management
CRM and custom er insights analysis
Online advertising
Search Engine Optimization

GOALS, SKILLS AND ABILITIES

Build a brand strategy to attract audiences

This program is aimed to train future branding specialists. At the end of this training, students are able to
implement a strategy in order to rebrand or develop a new brand. It holds as well a specific place to the latest
digital marketing technics which have now become essential in order to make grow a brand in a global competitive
environment. This 5th year allows you to understand the ecosystem in its entirety around many practical
cases and meetings of experts. The seminars are organized to provide all the keys to understanding the main
issues and trends in a highly digitalized world. Outings and workshops are organized throughout the year to
allow students to discover and soak up immersive experiences.

EVALUATION AND TEACHING INNOVATIONS

Your 60 ECTS accreditation is obtained through different types of evaluations (study cases, workshops,
quizzes…). An internship or apprenticeship depending on your program is also required.

Masterclass

A full week seminar dedicated to testimonials and feedbacks from professionals from rich and varied sectors and
environments. During the latter, students are encouraged to discuss issues related to career paths, experiences
and major trends they will face during their professional future.

Start-up project

After several decades of classic methods for project management (V Cycle), agile approach has widely spread to
improve efficiency of software developments. This has brought a cultural change and new ways of working. The
project management agile course aims to understand and practice how to build a new product in an agile way.

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Our added value

Quality speakers

Quality level speakers and visiting professors : all speakers are recognized for their high level of expertise and their business experience to which the specialization is attached. Sup de Pub pedagogical DNA is highly based on immersive learning through experience feedback, observation and hands-on learning.

Digital Library of Omnes Education

Access thousands of resources for free to improve your knowledge, to learn, to follow the news and to conduct your strategic watch.

Professional support

Students can find their internship with the help of our Career Center. They help them with coaching, resume writing, job search.

Professional immersion

In addition to very specialized teaching, the students benefit from applied courses on the corporate world : entrepreneurship, business model, growth hacking, finance, law, etc.

Prerequisites

Bac+4 (240 ECTS) or a certification of level 6 or equal, as a priority in the communication, marketing, management fields and fulfill the entry tests.

Have a good level in English, justified by a TOEIC 680 or recognized certificate (B2 level minimum).

certification

This program delivers in 5th year the RNCP certification “Manager of communication and marketing” of level 7 (RNCP code 34492 | certificate code 16X32020).