SP5 HEALTH MARKETING & COMMUNICATION

• Fundamentals of health marketing and communication
• The patient: his or her care at the heart of health in the digital age
• Creation and deployment of a marketing and communication strategy in a regulated environment
• Media relations and crisis management
• Lobbying and influence
• Cybersecurity and e-health

Become a marketing and communication specialist in healthcare

While public health has become a priority for the French since the health crisis, society’s expectations
grow in health and wellness. Communication and marketing are essential in e-health
in an accelerated digital context: people and objects are more and more interconnected and exchange signals
and information at all times. Health care companies and institutions must constantly adapt to new
different trends in the use of technologies available to the public.

By following this training, students decipher the best practices and appropriate the many
economic, societal and media issues surrounding health, businesses and institutions, while
understanding the level of excellence required at all levels: from the design of a strategy
marketing to the delivery of a product or service of care and well-being.
At the end of this program, students will have the keys to become marketing professionals
and communication companies operating in the connected health sector.

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during
from the presentation of the portfolio at the end of the academic year and by validating a minimum of 110 working days in
company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world
come and share their news, their vision, their inspiration: only at Sup de Pub can you find
that! These events represent a unique and original opportunity for SP5s to exchange with these
personalities, project themselves into a professional world, but also develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties
in order to carry out the SP5 thread project. You will have one year to acquire the knowledge of a
entrepreneur while simultaneously building your own fictitious start-up. Those who wish to do so will give
their project and will be supported by the OMNES Education incubator.