This program aims to train future professionals in marketing and communication functions and professions in the health, e-health and wellness sector.
- Fundamentals of health marketing and communication
- The patient: his or her care at the heart of health in the digital age
- Creation and deployment of a marketing and communication strategy in a regulated environment
- Media relations and crisis management
- Lobbying and influence
- Cybersecurity and e-health
Objectives, skills and abilities
Become a marketing and communication specialist in healthcare
While public health has become a priority for the French since the health crisis, society’s expectations
grow in health and wellness. Communication and marketing are essential in e-health
in an accelerated digital context: people and objects are more and more interconnected and exchange signals
and information at all times. Health care companies and institutions must constantly adapt to new
different trends in the use of technologies available to the public.
By following this training, students decipher the best practices and appropriate the many
economic, societal and media issues surrounding health, businesses and institutions, while
understanding the level of excellence required at all levels: from the design of a strategy
marketing to the delivery of a product or service of care and well-being.
At the end of this program, students will have the keys to become marketing professionals
and communication companies operating in the connected health sector.
PLUS PEDAGOGICAL AND EVALUATION
Validation of the year
By obtaining an overall average of at least 10/20 during individual and group tests, during
from the presentation of the portfolio at the end of the academic year and by validating a minimum of 110 working days in
company during the year.
Current professional conferences
Experts from the media, advertising, digital, politics or any other professional world
come and share their news, their vision, their inspiration: only at Sup de Pub can you find
that! These events represent a unique and original opportunity for SP5s to exchange with these
personalities, project themselves into a professional world, but also develop their network.
Professional project: create a start-up
At the beginning of the year, students form mixed project groups between the different specialties
in order to carry out the SP5 thread project. You will have one year to acquire the knowledge of a
entrepreneur while simultaneously building your own fictitious start-up. Those who wish to do so will give
their project and will be supported by the OMNES Education incubator.
Want to know more about this program?
Our added value
All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.
The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.
In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.
OMNES Education Digital Library
Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.
Open in priority to SP4 students
communication & marketing of luxury goods from Sup de Pub, and
more broadly to students from a course of study
in strategy or event management from Sup de Pub.
Admission is possible for students
with a similar training of Bac +4 (240
validated credits) in strategy or event management.
This program delivers in 5th year the RNCP certification “Manager of communication and digitalstrategy” of level 7 recognized by the State (RNCP code 31420 | diploma code 16X32014).
Tuition and Financing
- Paris Campus:
Initial training : 9 850€.
Work experience: 10 200€.
Back to school and rhythms
Back to school in September
Courses: October to October
8 weeks of seminars during the year + 24 days of
courses spread throughout the year
Back to school in April
Full time company: April to October
Courses: October to April in alternation
Want to know more about this program?
The jobs accessible after this training
- Marketing/health communication manager for companies and institutions
- Account manager for the pharmaceutical and wellness industry
- Data analyst
- Health Project Manager
Which 4th year to choose?
Professional integration rate
students per group maximum