Septembre, Avril
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Home » Programmes and Courses » SP4 EDITORIAL MARKETING & BRAND CONTENT


Beyond “classic” advertising communication, brands today are looking for affection and attachment
consumers through a content and/or storytelling strategy. From editorial recommendations to media creation, a complete curriculum to learn how to create an organization’s messages.

The courses

Enseignements principaux

Set up a content marketing campaign

Content marketing and editorial strategy, brand content culture and monitoring
Digital content: blogs, emails and stories

Master the techniques of Brand Content

Journalistic and creative writing, inbound marketing & SEO writing

Learn about creative tools

Fundamentals of visual creation, audiovisual production

Objectifs, compétences et aptitudes

Create and distribute content to engage consumers

With the help of the Internet and social networks, brands have started to have their own channels of
communication. A great opportunity, accompanied by the need to structure these new spaces and the
messages they make possible. Thus, advertisers must learn to become publishers and to
to function as real media, even if it means giving up the strictly advertising discourse… Reports,
fiction, games, etc. These are also formats with a strong cultural dimension that brands are also starting to
to make and distribute.

It is in this reality of brand content that the program invites you to dive. The first year of the program is
particularly focused on the fundamentals of editorial communication. The fundamentals are first and foremost strategic,
from the content audit to the definition of a brand editorial line. Operational fundamentals then:
from print to digital, from text to image, the aim is to discover the editorial chain and the technical specificities of
available supports. The objective: to have a 360° understanding of content creation.

Plus pédagogiques et évaluation

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.

For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.

Grand Oral:
In the flagship end-of-year exam before a jury of professionals, students argue orally on a topic of monitoring and trends in the fields of communication and marketing and defend their point of view.

Want to know more about this program?

Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.


To justify a validated Bac+3 (180 ECTS), a
level 6 certification or equivalent and pass the admission tests.


This program provides 60 ECTS credits and delivers in the 5th year the RNCP certification ” Manager of Communication and Marketing ” level 7 (RNCP code 34492 | diploma code 16X32020).

Tuition and Financing

  • Lyon and Bordeaux campuses:
    Initial training: 9 300€.
    Work-study program: €9,550
  • Paris Campus:
    Initial training: 9 350€.
    Work experience : 9 650€.

Back to school and rhythms

Back to school in September
Courses: September to April in alternation
Full time company: April to September.

Back to school in April
Full time company: April to September.
Courses: September to April in alternation

Want to know more about this program?

A hand holding a pen

The jobs accessible after this training

  • Web Writer / SEO Writer
  • Content Manager
  • Editorial Project Manager
  • Content editor / Brand content manager

Preferred course of study:

Other possible studies :

Key figures


Rate of professional integration


Graduation rate


class hours


students per group maximum

Updated 26 April 2022