Bac+4/5 Editorial Strategy and Communication

Septembre, Avril
Paris, Lyon, Bordeaux
Home » Programmes and Courses » Bac+4/5 Editorial Strategy and Communication

Why choose the bac+4/5 editorial strategy & communication ?

Brands have conquered their own communication channels, to the point of functioning as media or publishers and deeply renewing the traditional advertising register. Magazines, blogs, podcasts, series, games or even shows: advertisers are now producing and broadcasting formats with a strong cultural dimension. It is in these issues of Brand Content that the curriculum invites you to dive, from strategy to content production with all that this implies, especially in terms of writing…

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what are the courses in bac+4/5 editorial strategy & communication?

principaux cours

First year (1st year postgraduate)

  • Cultural and media engineering
  • Trends and editorial strategies
  • Brand journalism
  • Audiovisual communication
  • Audio: from podcast to playlist
  • Games and brand entertainment
  • Author’s and editor’s rights

Second year (bac+5)

  • Social media and conversational marketing
  • Transmedia storytelling
  • Inbound, SEO and copywriting
  • Corporate content
  • Editorial project management
  • Brand fiction and storytelling

Objectifs, compétences et aptitudes

> Develop a brand’s content strategy

Students will be trained to define and manage the brand strategy and to formulate recommendations and creative concepts – based on a critical and informed analysis – of the major strategic parameters: the brand’s editorial territory, audit of existing content, media needs of targets, best practices and editorial trends of the market, etc.

> Manage the production of the brand’s content

Students will be invited to go behind the scenes of content in order to better understand the editorial, graphic and audiovisual production chains, etc. They will have to understand the realities of manufacturing and integrate operational constraints to better manufacture – and have content manufactured – by developing and managing the brand’s marketing strategy.

> Develop a high-flying writing style

Whether a content is textual or not, it is originally conceived in writing: a video, just like a game or a podcast, is written first. Students will therefore be particularly coached on their writing skills so that they can write for all media – and all occasions, in order toDevelop and manage the communication strategy for the brand.

> Orchestrate the distribution of content

In addition to the creative aspects of content, students will also learn about the challenges of distributing and promoting content: knowledge of editorial processes, use of publication and monitoring tools, activation of visibility levers, etc. The opportunity for them to lead a brand content campaign until the results are measured!

> Manage a project and a multidisciplinary team

Collaboration, decision-making and even leadership are professional skills that students experience on a daily basis in many courses during practical work, workshops and role-playing exercises in order to learn how to manage a team and a company.

Plus pédagogiques et évaluations

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competitions :

It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Big talk:

It takes place at the end of the year and is presented before a jury of professionals. Five themes composed of fifteen
articles are offered to students, a way to continue to monitor new trends in the field.
communication and marketing.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Our added value

Quality speakers

The courses are all led by professionals from the communication, marketing or business sectors.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

IN BAC+4/5 editorial strategy and editorial communication ?

Proof of a validated Bac+3 (180 ECTS) or, for an admission
(240 ECTS), a certification of
level 6 or equivalent, primarily in the following fields
communication, marketing and to meet the needs of the
selection tests of the institution (or equivalent if the candidate is a foreigner).

What certification is issued
in Bac+4/5 editorial strategy and editorial communication ?

Ce programme délivre la certification RNCP “Manager du contenu“ de niveau 7 certifiée par l’Etat (en cours d’instruction)

Bloc de compétences de la certification
Bloc 1 –
Analyser la marque et sa communication
Bloc 2 – Élaborer une stratégie de contenu
Bloc 3 – Piloter et manager la production et la promotion d’un contenu
Bloc 4 – Piloter et manager la performance d’une stratégie de contenu
Bloc 5 – Piloter des contenus éditoriaux

What are the tuition fees
in Bac+4/5 editorial strategy and editorial communication ?

  • Lyon and Bordeaux campuses: €21,100
    (For one-year contracts in Bac+5: 10 800€)
  • Paris campus: 21 450€.
    (For one-year contracts in Bac+5: 10 950€)

What are the back-to-school hours and rhythms
in Bac+4/5 editorial strategy and editorial communication ?

Back to school in September

1 week of classes and 3 weeks in a company
for 24 months starting in September.

Voir les plannings d’alternance

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Trades and
career opportunities

  • Content Manager
  • Brand Content Manager
  • Editorial Manager
  • Social Media Manager
  • Editorial Consultant
  • Editorial Project Manager
  • Copywriter

Indicative starting salary: 30 – 35k€.

Updated 31 May 2023