SP4 DESIGN AND WRITING

Bac+4
Bac+3
Septembre, Avril
Alternance
Paris
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Presentation

The designer/editor focuses on words, concepts and hooks. He/she works in team with the Artistic Director to define the communication universe proposed to the brands. They work in close collaboration with the sales teams and strategic planning.

The courses

ENSEIGNEMENTS PRINCIPAUX

Understand and analyze the stakes of a campaign

Strategic planning, international creativity, image rights and copyright


Mastering design techniques
Copywriting, writing workshop, web writing, radio writing, brand content


To carry out graphic and audiovisual projects
Radio commercial, audiovisual production workshop, studio

OBJECTIFS, COMPÉTENCES & APTITUDES

Finding the right words for an advertising campaign

“You won’t come to us by chance anymore”, “What else?”, “100% of the winners tried their luck”, “Just do it”, “Lapeyre, no two are alike”, “Carglass repairs, Carglass replaces”… It’s up to the designer-writer to summarize a commercial strategy in a simple, strong and concise idea. His/her role is not only to write and play with words, but also to deliver a message, to have an impact, to create an attachment to the brand. This job requires knowing how to find the right words! Beyond this expertise, the designer-writer must integrate many factors related to new behaviors and the impact of digital.


The qualities of a CR are multiple: tenacity, stress resistance (briefs sometimes have very short deadlines), imagination of course, psychology as well because you have to know how to work with different personalities and have a taste for competition. This training in design and writing requires a good general culture and impeccable spelling, and is very demanding professionally. Sup de Pub is one of three schools in France to offer this highly specialized program.

PLUS PÉDAGOGIQUES ET ÉVALUATION

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.


Competitions

For two weeks, students must work on a real-life practical case presented by a large
advertiser or a large agency, to respond to a specific strategic, marketing or creative issue.


Book day

At the end of the year, students present their portfolio to professionals in the sector. The Book Day is a real springboard interview that allows creative students to distinguish themselves and get noticed, even before they enter the job market.

Want to know more about this program?

Our added value

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Immersion

The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

Quality speakers

All courses are taught by professionals in the field of communication, marketing or creation. The pedagogy allows the application of knowledge.

Prerequisites

Proof of a validated Bac+3 (180 ECTS), a level 6 certification or equivalent, presentation of a creative portfolio (it is preferable not to use Canvas and to favour the Adobe Suite) and satisfaction of the admission tests.

certification

This program provides 60 ECTS credits and delivers in the 5th year the RNCP certification “ Artistic and creative director ” of level 7 (RNCP code 31993 | diploma code 16X32101).

Tuition and Financing


Paris: 9350 €.
Work experience : 9650 €.

Accessible to people with disabilities

Back to school and rhythms

Back to school in September
Courses: September to April in alternation
Full time company: April to September.


Back to school in April
Full time company: April to September.
Courses: September to April in alternation

Want to know more about this program?

A hand holding a pen

The jobs accessible after this training

  • Designer and editor
  • Corporate Journalist
  • Brand content consultant
  • Animator of contents
  • Writer

Preferred course of study:

possible further studies

Key figures

89%

Rate of professional integration

98%

Graduation rate

455

class hours

39

students per group maximum

Updated 26 April 2022