Bac+4/5 Communication & Graphic Design

Paris, Lyon, Bordeaux
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Why choose the bac+4/5 communication & graphic design ?

Responsible for the visual design of communication solutions, the Graphic Designer is the guarantor of the desirability of brands. He/she develops creative strategies taking into account user usage, in response to a client’s objectives. He/she is a 360° creative person capable of elaborating concepts and developing them on different media (physical or digital). This is a profile sought after by all types of companies. This course in communication and graphic design is intended for students who are new to creation and who have a background in marketing, business management or communication. It provides solid technical and artistic skills to manage the implementation of a readable and memorable visual communication, from briefing to production.

Accessible to people with disabilities. Read more about it.

The courses

principaux cours

First year (bac+4)

  • Creative strategy
  • Graphic and advertising culture
  • Graphic studio & typography
  • Design & Art Direction
  • Brand Content
  • Creative tools and techniques / DTP
  • Audiovisual production (Video and Motion Design)
  • Creative studio
  • UX/UI & Interface Design
  • Project management
  • Image and creative rights
  • News and creative watch
  • Pitch your project
  • Book
  • English

second year (bac+5)

  • Management of creative projects
  • Graphic design & identity
  • Graphic Design & Publishing
  • Photo seminar and set design
  • Content & editorial communication
  • Creative campaign
  • UX/UI Seminar
  • Audiovisual production
  • Entrepreneurial project

Objectifs, compétences et aptitudes

>Analyze a market and the competitive environment of a brand.

Study the strategic and business issues of a brand. Carry out benchmarks, analyze creative trends and visual universes of brands. Implement and analyze creative and strategic intelligence.

> Analyze the customer’s request

Analyze the client’s strategy and identify their needs in order to propose creative directions. Write the specifications: context, strategic issues, CSR issues, problems, business objectives, technical and organizational specifications (budget, schedule).

> Develop the creative concept and propose creative solutions

Knowing how to respond to specifications, expressing an idea in images, designing visual systems and proposing avenues of communication, and finally developing creative projects from defined artistic axes.

> Develop appropriate communication materials

Choose and apply visual codes with the help of appropriate tools according to the desired impact on all adapted media.

> Manage the production of the creative strategy and the implementation of the visual creation

Respecting budgetary constraints and deadlines on all identified communication media (physical or digital) with multidisciplinary teams. Select relevant partners and service providers. Defending and arguing for its choices and recommendations.

> Master the tools of creation and understand their uses

To follow and know the technical evolutions and their impact on the graphic culture, to use them as a source of creativity.

> Manage a project and a multidisciplinary team

Collaboration, decision-making and even leadership are professional skills that students experience on a daily basis in numerous courses during practical work, workshops and role-playing exercises in order to learn how to manage a team and a company.

Plus pédagogiques et évaluations

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study,
situation, questionnaire….). Time in the company is also required (110 working days minimum).


It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Book Day

At the end of the year, students present their portfolio to professionals in the sector. Book Day is a
a real springboard interview that allows creative students to distinguish themselves and be noticed for
obtain their work-study in SP5

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.

Métiers et perspectives de carrière

  • Graphic Designer
  • Illustrator
  • Layout artist
  • Webdesigner
  • Manager of a creative studio
  • Communication Officer
  • Artistic Director

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Our added value

Quality speakers

The courses are all led by professionals from the communication, marketing or business sectors.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

IN BAC+4/5 communication & graphic design ?

Have a validated Bac+3 (180 ECTS) or, for parallel admission, a Bac+4 (240 ECTS), a level 6 certification or equivalent, primarily in the fields of artistic creation, communication or marketing, and have passed the school’s selection tests (or equivalent in the case of foreign candidates).

What certification is issued
in Bac+4/5 communication & graphic design ?

This program delivers the RNCP certification “ Artistic & Creative Director ” of level 7 (RNCP code 31993 | diploma code 16X32101).

Competency block
Block 1 –
Analyze the sponsor’s strategy and identify
its needs to propose creative directions.
Block 2 – Develop creative projects based on
defined artistic.
Block 3 – Implement and analyze creative and strategic intelligence.
Block 4 – Manage the production of the creative strategy.
Block 5 – Managing a team and a company.

What are the tuition fees
in Bac+4/5 communication & graphic design ?

  • Lyon and Bordeaux campuses: €21,100
    (For one-year contracts in Bac+5: 10 800€)
  • Paris campus: 21 450€.
    (For one-year contracts in Bac+5: 10 950€)

What are the back-to-school hours and rhythms
in Bac+4/5 communication & graphic design ?

Back to school in September

1 week of classes and 3 weeks in a company
for 24 months starting in September.

See the work-study schedule – Paris Group 1

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Trades and
career opportunities

  • Graphic Designer
  • Illustrator
  • Layout artist
  • Webdesigner
  • Manager of a creative studio
  • Communication Officer
  • Artistic Director

Indicative starting salary: 18 K€ – 24 k€.
Source Pôle Emploi

Updated 26 May 2023