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Home » Programmes and Courses » SP4 COMMUNICATION & MARKETING OF LUXURY


To promote luxury brands, communication professionals must understand and obey specific codes, whether they work in companies or in dedicated agencies.

The courses

Main teachings

Understand the specificities of the luxury industry

History and codes of luxury, jewelry, perfumery and cosmetics

Acquire the fundamentals of the sector
Luxury communication, luxury marketing, customer behavior, intercultural management, PR and events, brand management

Create and manage communication materials
CRM marketing, merchandising, video editing, Photoshop and InDesign


Mastering the codes of luxury

Shooting, sound, digital cinema, post-production, Premiere Pro & After Effects Thanks to the presence of a large number of companies specialized in the different segments of the luxury industry (cosmetics, design, fashion, gastronomy, hotels and tourism…), France is one of the leading countries in this sector and has established itself as the territory of luxury by fostering a genuine culture of elegance and refinement. Based on this exceptional heritage, cultural outings related to this universe are organized: discovery of vineyards, exhibitions and museums dedicated to fashion, private visits, company visits and professional meetings, etc.

This unique program in Paris teaches specific communication techniques and the use of the famous codes of luxury. The objective is to acquire all the keys to intervene in this sector on issues of marketing, communication, product development, public relations, events, merchandising, digital, media planning … That is why our speakers in luxury are professionals.
le.s of the sector and can thus confront their problems on a daily basis with our students, whether in class or in client competitions.


The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.

For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.

Book day
At the end of the year, students present their arguments to a jury of professionals on a topic of monitoring and trends in the fields of communication and marketing and defend their point of view.

Want to know more about this program?

Our added value

OMNES Education Digital Library

Access thousands of free resources
to improve your knowledge, to learn, to follow
news and carry out your monitoring.

Professional accompaniment

The Business Services Department helps students to
find their internship (full time or alternating). They
also benefit from a support
with CV and cover letter coaching


The program is focused on the implementation of
immersive and on innovative formats that punctuate
the year (conferences, visits, bootcamp, hackathon).

Quality speakers

All courses are taught by professionals
from the communication, marketing or business sector.
creation. The pedagogy allows the implementation of
application of knowledge.


Proof of a validated Bac+3 (180 ECTS) or a level 6 certification or equivalent, primarily in the fields of communication, marketing, management and meet the admission tests.


This program provides 60 ECTS credits and delivers in the 5th year the RNCP certification “ COMMUNICATION AND MARKETING MANAGER ” of level 7 (RNCP code 34492 | diploma code 16X32020).

Tuition and Financing

  • Paris Campus:
    Initial training: 9 350€.
    Work experience : 9 650€.

Back to school and rhythms

Back to school in September
Courses: September to April in alternation
Full time company: April to September.

Back to school in April
Full time company: April to September.
Courses: September to April in alternation

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Professional integration rate


Graduation rate


Class hours


Students per group maximum

Updated 17 May 2023