SP3 VISUAL & DIGITAL CREATION

Artistic Direction: from idea to production

Define a creative process, conceptualize, understand the issues of design and writing, and produce a storyboard.

Visual concept

The visual is a particular language which has its rules and limits and which is used to spread a message. Students refine their skills through several renditions throughout the year.

Culture and creative intelligence

Sharpen your curiosity, decipher the work of agencies, develop your critical sense, your visual culture, creative inspiration for a better production.

Enrichment of the book

Through typographic, digital (WordPress) audiovisual and motion design projects, SP3 Creation students develop their portfolio and deepen their knowledge of creative production tools, thanks to the support of professionals.

Digital campaigns and brand content

Understand the strategic issues and develop coherent and effective media within a brand communication.

Deepen a broad range of artistic and creative skills

This third year allows students to better understand the creative professions with a view to specializing in the fourth year. It provides a deeper understanding of the tools: DTP software (Indesign, Photoshop, Illustrator, etc.), editing software, etc. Advanced courses in video and photography are also provided to enable future creative professionals to have a wide range of skills that are valued in companies.

This know-how is precious in view of the number of national and international prizes won by Sup de Pub alumni: more than 45% of the prizes won at all the festivals, such as the Cannes Lions or the Cristal Festival, are won by Sup de Pub alumni, on campaigns for brands such as Ikea or Intermarché… Students discover teamwork and are divided between the future artistic directors and copywriters to form the famous creative teams. Others specialize in audiovisual and digital design.

Sup de Team

Teamwork, challenges on real and concrete issues in a limited time and supervision are on the program of this module exclusive to Sup de Pub. Accompanied and monitored by professionals, students practice and learn to position themselves and push the limits of a brief.

Competitions

During the year, three competitions are organized: students in communication, creation, strategy, writing and digital work together, in micro-agencies, on concrete issues. This complementarity produces a real qualitative work. They have up to two weeks to respond to a specific strategic, marketing and creative issue.

Audiovisual Seminar

In a limited time, an audiovisual project must be conceived from A to Z: from writing to shooting, through the design of a storyboard and post-production!

Speaking and pitching

Learn to argue, explain and sell your creative idea, a no less important skill of Art Direction that you will be trained in.