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An intense year to confirm and deepen creative skills. The plurality and variety of subjects (digital activations, print, brand content, video) allow us to develop and build a complete portfolio.

The courses

Enseignements principaux

Artistic Direction: from idea to production

Define a creative process, conceptualize, understand the issues of design and writing, and produce a storyboard.

Visual concept

The visual is a particular language which has its rules and limits and which is used to spread a message. Students refine their skills through several renditions throughout the year.

Culture and creative intelligence

Sharpen your curiosity, decipher the work of agencies, develop your critical sense, your visual culture, creative inspiration for a better production.

Enrichment of the book

Through typographic, digital (WordPress) audiovisual and motion design projects, SP3 Creation students develop their portfolio and deepen their knowledge of creative production tools, thanks to the support of professionals.

Digital campaigns and brand content

Understand the strategic issues and develop coherent and effective media within a brand communication.

Objectifs, compétences et aptitudes

Deepen a broad range of artistic and creative skills

This third year allows students to better understand the creative professions with a view to specializing in the fourth year. It provides a deeper understanding of the tools: DTP software (Indesign, Photoshop, Illustrator, etc.), editing software, etc. Advanced courses in video and photography are also provided to enable future creative professionals to have a wide range of skills that are valued in companies.

This know-how is precious in view of the number of national and international prizes won by Sup de Pub alumni: more than 45% of the prizes won at all the festivals, such as the Cannes Lions or the Cristal Festival, are won by Sup de Pub alumni, on campaigns for brands such as Ikea or Intermarché… Students discover teamwork and are divided between the future artistic directors and copywriters to form the famous creative teams. Others specialize in audiovisual and digital design.

Plus pédagogiques et évaluation

Sup de Team

Teamwork, challenges on real and concrete issues in a limited time and supervision are on the program of this module exclusive to Sup de Pub. Accompanied and monitored by professionals, students practice and learn to position themselves and push the limits of a brief.


During the year, three competitions are organized: students in communication, creation, strategy, writing and digital work together, in micro-agencies, on concrete issues. This complementarity produces a real qualitative work. They have up to two weeks to respond to a specific strategic, marketing and creative issue.

Audiovisual Seminar

In a limited time, an audiovisual project must be conceived from A to Z: from writing to shooting, through the design of a storyboard and post-production!

Speaking and pitching

Learn to argue, explain and sell your creative idea, a no less important skill of Art Direction that you will be trained in.

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Our added value

Career Day

Prepare for your specialization through professional conferences, meetings with professionals and dedicated workshops. Create your future!

Professional accompaniment

The business service helps students to find their internship through coaching for their CV and cover letter.

Semester abroad possible

Take advantage of the Eramus+ program in Europe or study at our partner universities around the world.


We teach students to develop their behavioral skills: interpersonal skills, empathy, creativity, entrepreneurship, volunteerism, which will be useful in the workplace.

Free Adobe Suite

To help you learn the creative software, the Adobe suite is available free of charge through your student account for the duration of the undergraduate program.

Quality speakers

All courses are taught by professionals in the field of communication, marketing or creation. The project-based teaching method allows for the application of knowledge.


To justify a validated Bac+2 (120 ECTS) or a level 5 certification or equivalent in the fields of communication, visual design or creation, to present a creative portfolio (it is preferable not to use Canvas and to use the Adobe Suite) and to pass the admission tests.


This program provides 60 ECTS credits and delivers a state-recognized RNCP titlein the 5th year.

Tuition and Financing

  • Lyon and Bordeaux: 8100 €.
  • Paris: 8200 €.

Back to school and rhythms

Back to school in September

1st semester: September to December
2nd semester: January to March
Mandatory internship: April to July

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Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Updated 26 April 2022