INSEEC School of Communication
EN
INSEEC School of Communication
INSEEC School of Communication
EN
Luxury Brand Communication & Marketing

Luxury Brand Communication & Marketing

PARISAnglais

Develop Communication for Luxury Brands Worldwide

This program, developed in Paris at SUP de PUB – INSEEC School of Communications, in parallel with the Francophone program, is entirely delivered in English by a group of international lecturers. For the last five years, foreign students from all across the globe have enrolled in this program as proposed either a 4th year M1 or 5th year M2. Last year, 14 different nationalities were represented among the students.

Luxury brand communication obeys very specific codes which are analyzed in detail in this program. The history of luxury is one of the fundamental elements for a better understanding of how to manage a brand in this sector.

Several major sectors of the luxury market are addressed during the semester: particularly fashion, fashion accessories, watches, design, and well-being as well as the food industry (wine and champagne ....). This is the only program proposed by the INSEEC Group that targets the highly dynamic and specialized sector of luxury brands from the viewpoint of communication and marketing.

France remains the world leader in terms of luxury. The finest luxury brands are based here. The worlds looks to France to set the trends in fashion, perfume, fashion accessories, design, and tableware. Paris is the capital of this industry.

This program is developed with our partner CREA Geneve in Geneva and Luxury Attitude department of the INSEEC group in Paris.


The INSEEC Luxury Institute federates all programs and activities dedicated to luxury within the Groupe INSEEC.

Luxury communication and marketing
Courses
U1 - International Dimension
U2 - Linguistic Tools / Techniques
U3 - Competitions & Professional Life
U4 - Communication in the Luxury Sector
Internship

1st year of MBA in 12 months

september october november december january february march april may june july september
School Full-time internship Defense

- Beginning of the school year: September 2016
- School: from September to and including mid-February
- Full-time internship: from March to and including September
- Professional project defense: End of September 2017

1st year + 2nd year of MBA in 18 months

1st year + 2nd year of MBA in 18 months
2016 2017 2017
sept oct nov dec jan feb mar apr may june july aug sept oct nov dec jan feb mar
1st year courses in France, London or San Francisco 2nd year courses and internship alternating in France Defense
2016 2017 2018
sept oct nov dec jan feb mar apr may june july aug sept oct nov dec jan feb mar
1st year courses in France, London or San Francisco 2nd year courses in London or San Francisco Full-time internship abroad Defense

- Beginning of the school year: September 2016
- 1st year courses in France, London or San Francisco: from September 2016 to and including mid-February 2017
- 2nd year courses and internship alternating in France: from March 2017 to and including February 2018
- Professional project defense: March 2018

OR

- Beginning of the school year: September 2016
- 1st year courses in France, London or San Francisco: from September 2016 to and including mid-February 2017
- 2nd year courses in London or San Francisco: from March 2017 to and including July 2017
- Full-time intership abroad: from August 2017 to and including February 2018
- Professional project defense: March 2018

INSEEC Communication & Advertising School is member of Group INSEEC.

Groupe INSEEC is a leader in private higher education in France and offers a large choice of programs from post high school to doctoral studies in initial training and executive education. Campuses are located in Paris, Lyon, Bordeaux, Chambery, Geneva, Monaco, London, Shanghai and San Francisco.

Groupe INSEEC
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