This program is intended for students with an initial training in marketing communications and PR and who envisage a professional career in the political decision-making centers such as London, Paris or Brussels, where many of the specialised consulting firms are headquartered.
Public Relations, over the years, has become an activity employing thousands of people working on behalf of inter-professional groups, unions, economic and industrial sectors. A prerequisite for a lobbying career is to be knowledgeable in both economics and politics together with language fluency in English and French and public speaking skills.
| Courses |
|---|
| U1 - UK Culture and Background |
| Introduction to Great Britain |
| Analysis of Best Bitish Ads |
| Geopolitics & News Reviews |
| Trendspotting & Global Market |
| U2 - Technical Courses |
| Digital Planning |
| Media Planning |
| Alternative Media Field Project |
| Marketing Mobile |
| Digital & Institutional Communication |
| Dealing with the Media |
| U3 - Professional Cases |
| Competition |
| One-Day Pitch Workshop |
| Methodology / Project Mentoring |
| Conferences / Workshops SCA |
| U4 - Advertising & Public Relations |
| Public Affairs |
| PR and the Internet |
| How Parliament Works |
| Lobbying in the UK |
| Crisis Management |
| The European Commission and Lobbying |
| Internship |
| september | october | november | december | january | february | march | april | may | june | july | september |
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| School | Full-time internship | Defense | |||||||||
- Beginning of the school year: September
- School: from September to and including mid-February
- Full-time internship: from March to and including September
- Professional project defense: End of September
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- Beginning of the school year: September 2016
- 1st year courses in France, London or San Francisco: from September 2016 to and including mid-February 2017
- 2nd year courses and internship alternating in France: from March 2017 to and including February 2018
- Professional project defense: March 2018
OR
- Beginning of the school year: September 2016
- 1st year courses in France, London or San Francisco:
from September 2016 to and including mid-February 2017
- 2nd year courses in London or San Francisco: from March 2017 to and including July 2017
- Full-time intership abroad: from August 2017 to and including February 2018
- Professional project defense: March 2018
