INSEEC School of Communication
INSEEC School of Communication
INSEEC School of Communication
Academic Approach

Academic Approach

Lead to innovative, creative and pragmatic positions

INSEEC Advertising & Communication School trains future professionals for jobs in advertising agencies, companies, and media. The school offers specializations in the following areas:

  • Art Direction and production
  • Brand Strategy
  • Web Creation and Design
  • Advertising Sales and Marketing
  • Product Marketing
  • Event Marketing
  • Internal and Corporate Communication
  • Web Marketing

The curriculum offers programs which lead to innovative, creative and pragmatic positions: Strategic Planner, Media Planner, Creative Director, Copywriter, Art Buyer, Producer, Head of Advertising, Product Manager, Marketing Director, Director of Client relations, internal or external Communications Manager, Senior Public Relations, Press Attaché, Business Journalist… So many recognized and vital professions for agencies, as well as businesses looking for young graduates who can manage the full extent of an issue whilst being specialists in one or more tools. Our communication school anticipates market needs by holding a yearly meeting of the Board of Orientation and Development, where Communications experts define major market trends.

Whether by its themed seminars, the privileged relationships the Group maintains internationally or the quality of its competitions, our programs meet the intellectual and professional needs of each student. Through the quality of the speakers from well-known agencies, the learning process extends beyond the classroom and is consequently more intrinsically real.

innovative & creative school

Academic innovation is our school's core strategy

Since its inception, INSEEC School of Communication has constantly strived, through innovation, to keep its teaching methods in phase with the realities of the advertising industry.

Our various programs are designed to be as original and relevant as possible, thereby meeting the demands of the professional world...

The on-hands training we provided puts our students, from the start, in the situations they will subsequently face during their internships and future working life.

Over the last years, several new programs, especially in the DIGITAL and AUDIOVISUAL areas have been created to bring our communication school even closer to the latest developments in the profession. Today 30% of our outgoing students are specialized in these two sectors.

Professional modules to prepare for the realities of business

Agency competitions

INSEEC School of Communication created the agency competition system which offers students the opportunity to work in teams on real–life pitches in which they are both briefed and evaluated by professionals from major advertisers and agencies. The diversity of our programs provides a quality learning environment in which students, specializing in creativity, strategy, media, PR and digital, and work together on common projects that require a multiplicity of skills. These competitions take place 3 or 4 times a year and represent an integral part of our MBA programs.

Whether the students' experience of these competitions is one of disappointment, enthusiasm, frustration or joy, they undoubtedly represent one of the highlights of life at INSEEC Ad school. The 5th year competition brings together every January students from London and Paris.


A major academic innovation on the french market proposed by our alumni network.
INSEEC Inside is a 5-day school conference where the leaders of 5 major companies in the advertising sector share their expertise, strategies and visions with the students.

academic innovation
London Tours

Walking Tours in London

Students discover and burn some London pavements with Walking Tours! Walking is a great way to see the London sites: buildings, parks, views, and of course to hear the stories...
Students have the opportunity to visit London for 3 hours with a Blue Badge guide, from Hyde Park to Piccadilly Circus, within the City or around the Royal Tour!

Inside Out Project in London

Inside Out is a comprehensive and participative art project which allows people and organisations from all over the world to share with the general public message which they consider important, using giant black and white portraits that depict their story. These portraits are printed on posters and sent by mail in order to be posted in public places. They can be placed on walls, windows, on the façades of derelict buildings or on the periphery of stadiums. Video footage, photos and comments can be viewed on the Inside Out website.
The Inside Out project was initiated by the artist JR, who received the TED award in 2011.

Ad Venture - The EDCOM student competition

The European Institute for Commercial Communications Education organises every year for its member schools across Europe a high profile and exciting advertising competition. This event, dubbed AD VENTURE, offers student agency teams the opportunity to pitch their strategic and creative skills in a highly competitive and international context in which they are judged by a European panel of academics and professionals from the industry.
AD VENTURE is far more than a game; it's an entry into the advertising world.

INSEEC Communication & Advertising School is member of Group INSEEC.

Groupe INSEEC is a leader in private higher education in France and offers a large choice of programs from post high school to doctoral studies in initial training and executive education. Campuses are located in Paris, Lyon, Bordeaux, Chambery, Geneva, Monaco, London, Shanghai and San Francisco.

Find out more about other programs of the Groupe INSEEC: