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Online notoriety is tricky. To avoid bad fallout, it is important to always have impeccable and quality marketing content. It is the responsibility of the content editor to ensure this. Meticulous and attentive, he does not miss any detail. We explain in a few lines the scope of its functions. We will also discuss studies, salaries, missions, in short, everything that concerns this profession.
What is a content editor?
The content editor is responsible for improving and managing online content. He pays attention to all the details to guarantee the quality of the latter. This involves the editorial aspect, but also visual. He takes care of both the form and the content before going online.
He makes sure that the content received by the prospects is beautiful, pleasant and above all poignant. To do this, he finds experienced writers and the best content creators. It detects mistakes and errors. He checks the sources. He tries to find a catchy hook and appealing headlines.
To attract the eye, he chooses the most beautiful visuals in collaboration with a professional designer. He makes sure that the content meets the imposed editorial charters. It ensures that the user experience and reading experience are satisfactory for Internet users. This helps to develop a good brand image.
It is important to know that bad content is perceived as negligence by visitors. They will be more suspicious than anything else and leave your site. This can decrease traffic and impact the company’s sales.
The content editor has a sharp eye, he doesn’t let any detail escape him. Moreover, it does not only create the content. He also does integration, SEO, meshing and copywriting. It optimizes the impact of the proposed content with call-to-actions and relevant keywords. The goal is to make it visible on the first page of search engines.
What are the missions of the content editor?
The missions of the content editor involve team management, recruitment, supervision, correction, editorial and visual design. It is very versatile. Here’s what his day-to-day looks like:
- it manages and improves all the contents to be published;
- it searches for all possible spelling, grammatical and syntactical errors with great care;
- It verifies that the editorial line and the instructions given by the client are respected;
- he exchanges with the designers to create coherent and pleasing visuals;
- it optimizes the contents for an optimal visibility thanks to the natural referencing or SEO;
- it correctly integrates the contents designed ;
- it recruits writers and supervises their work;
- It is also required to produce content such as short articles, landing pages and newsletters;
- it analyzes the performance of content.
Why become a content editor?
There are many good reasons to choose this career. The first is its versatility, which means you don’t have to do the same things every day. It is a creative profession. It involves passion and inspiration. It is perfect for people who are bursting with creativity.
Moreover, it is a position that involves great responsibility and earns consideration and respect.
You lead a team of writers and content designers. This new talent is increasingly in demand by employers. This includes digital agencies, media agencies, consulting firms and e-commerce sites.
The remuneration is attractive, which allows you to live in the best conditions. You have great prospects for development. It is possible to become a columnist or freelancer by creating an agency.
How much does a content editor earn?
The salary of a content editor differs from one company to another. However, the average level is still high. The minimum remuneration is 1,750 euros per month. On average, it is 2,400 euros gross per month.
At the beginning of their career, content editors earn between 30,000 and 35,000 euros per year. It depends on his profile and skills. An experienced executive can earn between 3,000 and 4,000 euros per month.
What are the educational requirements for becoming a content editor?
To practice this profession, you must have a baccalaureate +5 in the field of editorial communication. Sup de Pub is an advertising school that can train you for this job. We have courses up to Bac+5 with different specializations. The most suitable for this career choice are:
- the Design-Editing specialization ;
- the Editorial Strategy and Editorial Communication specialization.
Our training courses are in alternation. This allows our students to put their knowledge directly into practice and to become familiar with the world of work.
Updated 11 March 2024