Dragibus, an iconic brand
Did you know that? Dragibus is the second favorite candy brand of the French, behind the Tagada strawberries.
But the brand is losing buyers, mainly due to a lack of product evolution.
A novelty in the dragibus
In 2021, a change takes place, all the Dragibus are now colored by dyes of natural origin.
However, this responsible evolution has only been announced in a timid way on social networks.
Communicate differently
It is on this observation that the subject of the SP3 competition was born.
In teams, students must promote (to 15-35 year olds) Dragibus and its dyes in a more fun and complete way.
The 360° campaign must differentiate itself from competitors using natural dyes. It must consist of a film, a digital activation and a digital campaign.
The big winners
C’est le concept des personnalités correspondant à chaque couleur de dragibus qui a gagné.
Congratulations to Yuna GUILLEMET, Zoé LEDUC, Thomas MEKHNACHE, Justine MIGGIANO, Nathan MOULIN, Claire PASQUET, Jordan PILLET, Laura PITOT, Jade SIMONNOT, Sara ZAPPULLA.
Updated 26 April 2022