Haribo Dragibus – SP3 Competition

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Dragibus, an iconic brand

Did you know that? Dragibus is the second favorite candy brand of the French, behind the Tagada strawberries.

But the brand is losing buyers, mainly due to a lack of product evolution.

A novelty in the dragibus

In 2021, a change takes place, all the Dragibus are now colored by dyes of natural origin.

However, this responsible evolution has only been announced in a timid way on social networks.

presentation of a student recommendation on a brief for Haribo dragibus

Communicate differently

It is on this observation that the subject of the SP3 competition was born.

In teams, students must promote (to 15-35 year olds) Dragibus and its dyes in a more fun and complete way.

The 360° campaign must differentiate itself from competitors using natural dyes. It must consist of a film, a digital activation and a digital campaign.

phone instagram account dragibus haribo

The big winners

The concept of the personalities corresponding to each color of dragibus won.

Congratulations to Yuna GUILLEMET, Zoé LEDUC, Thomas MEKHNACHE, Justine MIGGIANO, Nathan MOULIN, Claire PASQUET, Jordan PILLET, Laura PITOT, Jade SIMONNOT, Sara ZAPPULLA.

Updated 26 April 2022