SP5 ART DIRECTION & ADVERTISING CREATION

• Activation and product placement
• Ecosystem of agencies around the world
• Management of creative and audiovisual projects
• Creative Collective Brief
• Brand competition and creative territories
• Brands and minimalism, graphic and typographic campaign

To create a strong concept in a communication campaign

Creation is at the heart of any communication project, whatever it may be. Knowing how to detect good ideas, understanding opportunities, learning to imagine and implement strategies for all media and in all environments… This is what awaits the students of this SP5 Art Direction & Advertising Creation, through courses in ideation, design and the deepening of creative techniques.

This program provides a high level of creative work under the guidance of the best creative talents in the industry. An important part of the seminars is dedicated to craft, management and project realization. This final year program is reserved for experienced creatives who already have a solid track record and who particularly wish to start their career in an advertising agency, and then later move on to the creative management field. It is thanks to this teaching that Sup de Pub alumni regularly stand out at the top of the rankings of the best creative teams or national and international advertising competitions, such as the Cannes Lion.

Creative is an integral part of advertisers’ strategies. In an open and competitive ecosystem

The first year course is designed to support students in their process
creative. The objective is that they develop their curiosity, identify their inspirations, while
taming the sinuous path of their creativity. They learn to share and promote their ideas, with
more confidence.

Validation of the year

By obtaining an overall average of at least 10/20 during the individual continuous assessments and during the presentation of the portfolio at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

The Book

At the end of the 5th year, students must build a real portfolio, alone or in a team, of their best creations on various subjects and present it to a jury of professionals in order to validate their diploma: a real added value on the CV at the end of the course and a real passport for the job search.