Once again, the Cannes Lions Festival has showcasted the best advertising campaigns in the world. This year, no fewer than 11 Sup de Pub graduates took part in the campaigns awarded by this International Festival of Creativity. Their campaigns won 21 awards:
- 1 Grand Prix
- 9 Gold Lions
- 4 Silver Lions
- 7 Bronze Lions
Our awarded alumni are from different classes: Remy ABOUKRAT (class of 2007), Guillaume BLANC (class of 2000), Benjamin DESSAGNE (class of 2003), Cyril DUVAL (class of 2009), Bastien GRISOLET (class of 2008), Rayhaan KHODABUX (class of 2010), Alice LABAU (class of 2010), Lucie LE SQUERREN (class of 2011), Olivier LEFEBVRE (class of 2002), Stéphane SANTANA (class of 2002), Glen TROADEC (class of 2000).
Among them, Stephane Santana, Art Director at Ogilvy & Mather Paris, won 3 awards with his agency for the « IBM Outdoor as Utility » campaign.
To encourage citizens and local leaders to consider how to make their cities ’smarter’, Ogilvy & Mather had created a series of outdoor ads with a purpose. City dwellers could then use these billboards as a bench, a shelter from the rain, and a luggage/bike ramp. The short message on the ads had encouraged people to connect on the people4smartercities.com social platform and share their ideas about improving cities.
This brand utility campaign won the Grand Prix in the Outdoor Category, a Gold Lion in the Media Category and a Silver Lion in the Design Category.
To discover other award-winning campaigns conducted by Sup de Pub Graduates, click here.