To create the sonar identity for the 2012 edition of ‘Futur Pub’, Sup de Pub sought out a young and much talked-about communication agency in Bordeaux: On Air Agency. Launched by Tony Jazz and Mathieu Billon (graduate of INSEEC MSc & MBA), this agency received a lot of PR at the beginning of the year after putting together a musical clip for… Barack Obama!

This incredible adventure started in 2007, when Tony Jazz composed “Change has come”, a musical piece on Barack Obama, who was, at the time, running as candidate for the US presidential elections. The song made such a hit on YouTube that Tony Jazz was contacted in 2011 by the Young Democrats and asked to compose the musical theme for the 2012 campaign of Obama. The project created an enormous wave of awareness for On Air Agency as several national media channels, including Le Point, La Dépêche, France Inter, CNN, TF1, Canal +, devoted a number of articles and reports on the subject!

In parallel with this command, Tony Jazz has created 4 unique songs for Futur Pub, reflecting the spirit of the event: energy, research, discovery, youth and meeting. Sup de Pub then offered, to the 250 participants of the conference, a CD containing these four titles in a sleeve designed by Mathilde Goualou and Clementine Boscher (both students at Sup de Pub Bordeaux).

Discover these 4 songs in the playsist “Futur Pub 2012”:

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